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Film Production: Working with Unions
Unions were created to protect workers from unfair wages and poor working conditions. If a producer wants to use any union labor, then that producer will have to become a signatory to the appropriate union contract. This does not necessarily mean that the production must hire only union labor, nor does it mean that the production will need a big budget. Some unions, such as the Screen Actors Guild (”SAG”) offer various contract options for small and medium budget films.

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Simon Cowell and Paula Abdul
She is one of the most recognized pop singers and choreographers in the modern music industry. He is an award-winning executive with Sony/BMG Records who has helped shaped artists that together have achieved sales of more than 100 million. Together, Simon Cowell and Paul Abdul make up two thirds of the judging panel on the hugely successful “American Idol” television show.

Flexing Your Media Muscle on the Radio
Do you know about the radio renaissance? If you’re a NichePreneur®, you should! Popular wisdom has been telling us for years that radio was dead -- but that popular wisdom is wrong. Satellite radio, streaming internet radio, and the popularity of podcasts has made radio a powerful platform for NichePreneurs® who want to establish or expand their Expert Identity. The audience for radio is exploding, like never before. At the same time, it has gotten more and more demanding to be a good radio guest. No longer is it enough to put out a good sound bite on demand for the local affiliate. Here’s what you need to know:
What Does the Current Economic Crisis Mean to Your Future
Executive Director of American Writers & Artists Inc. (AWAI), Katie Yeakle, talks about how the recession may be good for you.
Katie Yeakle, Co-Founder of AWAI, Shares What It's Like to Start a Copywriting Company
Intriguing interview with the Co-Founder of American Writers & Artists Inc. (AWAI), Katie Yeakle, on her experience with starting her company.
What’s Newsworthy in Your Business?
Learn how to spin up ideas to get free publicity in newspapers, magazines, trade journals, radio and television.
16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or Message
Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers. There are several good reasons to consider talk radio. Consider these sweet 16:
Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”
You have to be more popular than Howard Stern. You also have to be cooler than Opie and Anthony too. Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople. Here's why. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

Why a Top Sales Manager Must Always "Tune Into the Right Frequency"
It's definitely clichéd, but I think this is one of the most critical elements to successful sales management and that is to make sure you are tuned into the right radio frequency with your salespeople. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...). This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!

What Color Is Your Taco?
Invited by a dear friend who's a savvy collector of Native American paintings, I took a quick day-trip this weekend to the annual Indian Market in Santa Fe. I met a handful of the best Native American artists in the world (introduced in most cases by my friend), and feasted my eyes on some amazing works of art in "The City Different," which is an artwork in its own right....
A Four Letter Word That Will Transform Your Business
I use to get annoyed by Valentines Day. I considered it a cash grab perpetrated by the greeting card, floral, lingerie and confectionary industries to get American consumers to pay $18.6 billion (according to the National Retail Federation) in order to materially express our love for our partners. A ritualized example of commercial hucksterism.
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