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Gartner: New technology jobs will be filled by social scientists
One of the fastest-rising technology trends seen over the past few years is the use of social networking by consumers and businesses alike.

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GENERATING LEADS, BRAND, RELATIONSHIPS, AND TRUST AT THE SAME TIME
By Mike Schultz Relationships. Trust. Delivery of superb value. These are core ingredients of a successful service firm. Talk to 100 service firm marketers and leaders, and they'll all tell you (and most of them believe it, even if they're wrong) that their firm is in the top of their industry in each of these categories. Why, then, do service firms typically do such a poor job of bringing relationships, trust, and value into their marketing mixes?

Macs more expensive? Not if you consider TCO
Recently, two analysts said that the common perception of Macs as pricey items is indeed true. Richard Shim, an analyst at market research firm IDC, and Ian Lao, an analyst at In-Stat, said that, without significant price cuts, Macs continue to cost between 25 and 40 percent more than PC hardware of equivalent specs, say both Shim and Lao.The Sellers Research Firm disagrees.

The CPAs' Fundamental Principles of Marketing
Learn the basics of marketing your firm. Veteran firm owners will find some helpful information, but this article is actually intended for new firms.
How to Socially Intelligent Interact with People
One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time influencing several of the firm partners on a new strategy for the firm. We have been working on improving his executive presence including talking less and listening more. He is not great at getting others to cooperate with him, and has a fairly authoritative leadership style.

How to Read and Influence People
One of my law firm Managing Partner executive coaching clients recently shared with me that he was having a hard time persuading several of the firm partners on a new direction for the firm. We have been working on improving his situational awareness and ability to read body language.

The "Significants": Seven Roles Responsible for Business Requirements
Getting good business requirements for IT projects is one of the toughest tasks on any project - but who is responsible. It may not just be those who carry the title business analyst.
Maxwell: Oil to $300 by 2020
Thoughtful comments on oil from veteran oil analyst Charlie Maxwell in weekend Barron's:
Legal Marketing: Your logo, a visual foundation for your firm
Your logo is a visual representation of your firm, and it should be recognizable, consistent and memorable. Your brand – and by extension, your logo–is your promise to your clients. It includes the way your office looks, the way you answer your phone and emails, the type of people you hire, the way you deliver your services-ultimately it’s who you are as a firm. The most obvious extension of your branding is often your firm logo so creating one should be approached with a level of seriousness and dedication.
Legal Marketing: Create a Label for you firm
Creating a "label" for you firm, or recognized brand, for your firm will increase your credibility and clientele base.

Which Client Are You?
Growth and profitability for your firm is less about acquiring and maintaining more clients, and more about strategic selection and retention. Many (most) firms grapple with this concept, as it appears counter-productive to expend energy in acquiring clients, only to let some of them go, and there’s always the consideration of the potential that a particular client may bring to the firm in the future. Unless clients are proactively managed through a client growth process, the value to your firm will be realized a lot more slowly and the returns are unlikely to be as high when you let the client drive the process. The resources that your firm needs to employ in order to acquire and service your clients, is also a key consideration in how you grow your client base.

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