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How to Create a Marketing Strategy That Delivers
One of the most challenging parts of marketing is creating effective strategies. That's because it's impossible to be certain what outcome any given strategy will bring. But there are ways you can increase the probability of success. This article walks you through the steps to creating a viable marketing strategy based on good information and sound judgment.

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Leadership Matters: Values and Dysfunctional Dispositions
This essay summarizes our findings regarding the causes of managerial failure, and offers some suggestions about how to minimize the problem. We can sort the causes into two large categories which concern values and dysfunctional dispositions.

Motivation A Key Ingredient For Success
The article "Motivation: A Key Ingredient For Success" examines recent research findings which identify the need for improving the self-motivation of American workers.
Rethinking Investing: Common-Sense Rules for Uncommon Times
I’ve learned quite a few things in the last 18 months of exploring—and experimenting with—the world of investing. This post is my first attempt to share the findings.
Acccccccelerated Learning: The [Remarkable] Power of Screwing Up
I had a chance to preview Dan Coyle's forthcoming The Talent Code: Unlocking the Secret of Skill in Sports, Art, Music, Math, and Just About Anything. In short, I thought the book was a marvel—explaining pockets of amazing talent, such as Brazil and football-soccer, and, based in part on new findings in neuroscience, turning conventional ideas about teaching and learning on their head. I'll have more to say when The Talent Code appears, and Dan, I hope, will consent to becoming a Cool Friend. In a rather trivial (however, not to me at the time) way I had a chance to practice parts of what Dan discovered—and was stunned at the efficacy of his findings in this small case.
Outsourcing ‘has become a mandate’ for recession-hit firms
Amid the recession, companies are increasingly using outsourcing to achieve specific cost-saving goals, the findings of a new survey suggest.
Sales Assessment Comparison - Objective Management Group vs. Devine
It's not often that we get to compare the assessment results of an individual that took our assessment and another. Why? Because most companies don't use multiple assessments that report on similar findings. Notice that I said "report on" and not "look at". While other assessments report on findings similar to ours, they don't look at or measure the same information to draw their conclusions. That's why the reports I received today make for such an enjoyable comparison.
Which of these two things is a Scam, A College or Carbon Copy Pro?
Got your attention now didn’t I? I did some in depth comparisons of a college and Carbon Copy Pro and came to a conclusion, but before I get to my conclusion I would like to educate you on my findings!
Why you should stop trying to delight your customers
Delighting customers does not build loyalty. Reducing customers’ effort does. These were the findings from a large customer service survey conducted by the Customer Contact Council (CCC), and featured in the July edition of the Harvard Business Review. The survey’s aim was to get answers to three questions: 1. How important is customer service to loyalty? 2. Which customer service activities increase loyalty, and which don’t? 3. Can companies increase loyalty without raising their customer service operating costs? After conducting structured interviews with customer service leaders and a study of more than 75,000 customers, the CCC uncovered three findings...
Get Your Fill On Blueberry Hill
This summer, the University of Alabama at Birmingham released some research findings about one little thing you can do to reap healthy rewards, even if you're a busy person. Just eat your blueberries....
Sales Strategies: Sell with MAPS
Going through four key steps will help you to get more sales. Meet your prospective customers, analyze their needs, present your solutions, and sell.

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