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Copyrighting
Copyrighting is the science of using words to sell or to influence someone or a group of people to take an action or a decision. It's literary persuasion. In other words, it tells a story and/or communicates a message which shall eventually get a prospect to buy something.
"The Speeding Ticket"
Here's a great story to use in your management presentations, possibly as an example of creativity and quick thinking.
Positioning Basics
There is no one-size-fits-all approach to strategy and positioning. Anyone who says there's a one-size-fits-all approach simply doesn't get it. Strategic positioning is more art than science. And each and every client is a new canvas. Great positioning is as unique as every situation. You have to be flexible, nimble. My ‘methodology' is more a way of thinking about things. I don't really have a checklist or set of step-by-step instructions.

Barack Obama scores a marketing home-run on The Tonight Show
Brief review of President Barack Obama's appearance on The Tonight Show
Five Keys to Book Writing Success
Writing a book isn’t hard, but you have to make a commitment and put in the work to actually make your dream of becoming an author a reality. If you’ve been searching through web sites and books for a writing strategy that ensures success, then look no further. Use the following five tips to get your book done!

Where to Start Writing Your Book
Writing a book is such a big project that many aspiring authors have no idea where to start. If you’ve been thinking about writing a book, you can use the following three steps to turn your thoughts into action!

Leading With a Light and Gentle Touch
Some of the most powerful leaders in history have been gentle leaders. Think of Mother Teresa. Think of Nelson Mandela. If you lead others in teams or in groupwork, you can be as powerful as these great leaders. By having class and being gentle.
Communicating with Peers in the Franchise System
One of the best things you do to help yourself and your business, after becoming part of a franchise system, is to maintain communication as regularly as possible with your peers in the franchise network.

How To Tell Your Story In The Media
Publicity is one of the most effective marketing tools you can use- but how do you promote yourself to the media so they will give your business the spotlight it needs? Read on to find out.
Kept Waiting
People who are winning at working aren't playing the I-win-you-lose game, translated in this example as I-don't-want-to-wait-so-you-can. You see, for people who are winning at working, their perspective goes beyond themselves. These are the people whose consistent, everyday actions contribute to a better workplace and a better world.
A Business Alliance is Not a Marriage - Part 3
“What kind of team building can we do to get both sides of our business alliance working better together?” “How can we get them to trust us more?” “As partners, shouldn’t we be looking at the balance between risk and reward equally?”

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