Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

angles Tagged Articles



The Essence of Duct Tape Marketing
Duct tape (the tape) is simple, effective, and affordable—it’s not always the prettiest solution, but it does always work. The central theme of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch is that effective small business marketing is a system—not an event—composed of simple, effective, and affordable techniques.

Top 5 Sales Recruiting Observations of 2010
Today, I'll make some observations about the sales recruiting activity taking place this summer that either reinforces some of the things I've said in the past, or modifies my original stance. In no particular order, but of equal importance:

Brand Positioning Sessions = Clarity
Brand positioning sessions are important steps in providing clarity when creating a Positioning Statement. The client is asked a number of questions about what they actually do, their ideal clients, how they find them, their goals, what makes them different. It reflects goals to strive for and is the bedrock of everything going forward – the website, all design and marketing tools. Lists of words that describe the client turn into a bunch of tag lines, present both the agency and client with several options and an opportunity to collaborate on their branding. Client and agency collaboration in branding sessions brings clarity to the client as to what their positioning statement should be and how to brand it.
What Makes a Press Release Newsworthy? It's all in the news angle.
Here are 10 common news angles that public relations professionals use to write a press release that newspapers actually want to pick up.
Make Money from Home with Baking
Baking is one of hundred ways to make money from home. This is particularly true if there is no near bakeshop in your neighborhood. You can cater to friends, family, relatives, neighbors and former officemates. For sure, many people do not have the time to do the baking themselves.
Back To Basics - Your Press List
Paula Gardner looks at ways to build and increase your media contacts list.

Opportunity Knocks, Jane Answers: Three Women Entrepreneurs, Three Ways of Dealing With New Prospects
In every female entrepreneur’s life, opportunity comes and goes. The way a business owner deals with each chance can determine her business’ growth and direction – and on a larger scale, success or failure.

Some good news for a change
Do you want to read some good news, something constructive that inspires you and lifts your mood? Well have I got news for you!
Recession-Busting Small Business ((inexpensive) Marketing Tips
A struggling economy offers those that move forward a greater opportunity to reach their market, precisely because their competitors are hiding their heads in the sand. Studies have shown that those that do market in a recession are those that prosper and position their businesses to thrive during the eventual turn-around.
Marketing Towards Your Strengths
Market to your strengths. Don’t simply follow someone else’s lead. He might know business, but not necessarily know your business, or more importantly, truly know you. When it comes to marketing, you can’t separate yourself from your business. If you personalize your marketing program, you’re life will be simpler, your approach will be streamlined and, you’ll find, your personalized marketing machine will work much more effectively.

Internet Marketing Specialist Can Help Your Business Grow
Whether you're just getting started or you're already extremely successful, you can always be MORE successful with an Internet marketing specialist to guide you. That's why Tamin Web Host have specialist to help you with your business needs.

Missed & Lost Sales Opportunities
Not enough new business coming? Sales drying up? Not making a satisfactory impact when in front of prospective clients?
Business Writing Skills, Effective Communication Count On Process And Details
Writing skills and effective business communication are dependent on the writing process -- exploratory, draft, edit/revise and publish. At the heart of effective writing are two principles. They work in parallel, approaching the writing task from slightly different angles. One is "ideas and details" and the other is "show don't tell." So, to be successful any business writing training starts with a solid understanding of the business writing process and an eye for relevant details.

Dealing with Blind Spots
This article deals with learning how to avoid blind spots by helping a client or team member gather all the necessary information they need for the task at hand.

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Why Competitive Research is the Backbone of Any Successful Marketing Campaign
Businesses, particularly small ones, tend to get caught up in all of their own day-to-day affairs and operations. In the case of marketing, a business owner may be struggling to put together that winning campaign – trying to focus on being clever and memorable. But only looking at your own business is half the marketing battle. You need to be taking clear notes on your competition. That doesn't mean plagiarizing their campaigns, of course. It means taking the time to do some competitive research. Why? Because competitive research shows you how to position your company in the minds of your market.
Part 2 - Creating a Media Blitz - Brainstorming for your own fresh angles
Here are a few simple tips to help you brainstorm for your own new, fresh, original angles for news:

Staging Diva’s Top Photography Tips for Home Stagers: Part 1
Internationally recognized home stager, The Staging Diva®, offers photography tips for home stagers to improve the quality of their portfolios.

3 Steps To Online Marketing Competence!
3 tips on actualizing knowledge.

POWER Points to Ask BEFORE You Write a Single Word of Copy
Do you really know where to start when you're writing promotional copy? When you’re ready to tackle your next copywriting project these POWER Points will help you get focused. Writing is a process and believe it or not there is a method to the madness. Whether you plan to write your own copy or outsource these POWER Points will kick start the process. There are nine key questions I ask before considering any copywriting project. And this is just the beginning of the process. Once a client has invested in my services we go through a deep process of evaluating copy needs with a customized questionnaire. Some clients are even resistant to the process because it really makes you think about your business and direction.

I Cant Use National Media Coverage
Don’t limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local news.

Stuck for an idea?
Truly creative ideas often seem very simple - once somebody has thought of them. But how do you get a truly creative idea? Here are some ways to generate your creativity.
Digital Photography – Taking Better PR Pictures
Digital photography has revolutionized image making. Film and photo-chemistry has all but gone. However, a photographer – professional or amateur – still needs a good eye for a newsworthy image. Appreciation of the value of light, composition and a steady hand are as important as ever. For the times you may not be able to use a professional, here are a few tips for taking publishable pictures using digital cameras. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.
6.3 Financial sector links between investment and diversification: Economic Report on Africa 2007
With regard to financial sector policies, the starting point is the clear link between investment and diversification. The contribution of private investment to desirable diversification outcomes cannot be gainsaid.

Other angles Related Articles

Use Video to Promote Sales Growth
You have excellent product and services, but how do you get attention? Many marketing angles can grab consumer attention. Video is an emerging force on the Web. More sites are using video to attract sales. Read the following article and learn about employing effective tactics.
Market on the Internet
Marketing is possible through many angles on the Internet. Like investing, the best approach is to spread your assets. The following article presents multiple marketing vehicles and information on their implementation.
Part 2 - Creating a Media Blitz - Brainstorming for your own fresh angles
Here are a few simple tips to help you brainstorm for your own new, fresh, original angles for news:

Less is More
The web and digital marketing has given us the chance to deliver more content than ever before. Content that our audience can use to get to know us, our products and our value. That's great news. At least it should be. The problem? We overwhelm our audience, giving them too many options, too many different aspects and angles - and we lose them. We just plain drown them in too much information.
What Makes a Press Release Newsworthy? It's all in the news angle.
Here are 10 common news angles that public relations professionals use to write a press release that newspapers actually want to pick up.
4 Sure Fire Ways to Develop A Dynamite Media Pitch
When developing stories to pitch to the media, remember to focus on their needs. It’s tempting to focus on stories that talk about how great your product or service is, but that’s generally not going to interest the media. Your job is to come up with story angles that excite and interest the media. Below are some quick points to consider when developing your media pitches:

Decision-making and double-edged swords
Use a simple yet thorough decision-making process to assure that you are covering all the bases, being collaborative and looking at all the angles
Broadening Your PR and Media Bull's-eye
We all have different expressions, different moods, and different topics we enjoy discussing. None of us have one-note personalities, but so many people try to launch one-note media campaigns. This doesn’t mean you shouldn’t pitch your main ideas, but that you expand them, come up with new angles, think beyond the obvious. Remember, your job is to meet the media’s needs. Broadening your scope will help ensure your success.
Tellywood Works to Reach You Any, Every Way They Can
NAB is still sorta about TV and movies...but with a difference. The difference is huge. They're trying to figure out how to hook you up with their content, stuff, rather than letting the other guy suck you in. So they're trying all the angles smartphone, tablet, notebook. Heck even the TV and theater. Seems as though you've given up work, exercise, just about everything to watch content anytime, anywhere, anyhow. They haven't figured out exactly how to make money on it all yet but they do like what Netflix has done over the past year. Maybe they'll try their own channels of distribution shortly...maybe.

To Phone or not to Phone (pitch) The Media
You’ve come up with your story ideas and pitch angles, you’ve written your press release, you’ve sent out the email pitches and you’ve placed your release on one of the paid wire services and… nothing! Not a single editor or producer has called to interview you or write a feature on you. You’ve done everything right and everything’s gone wrong. What now? How about picking up the phone? There’s a start!

Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

What is Give Back Marketing?

LEARNING TO HAVE FUN – EVERYDAY!

Attracting Passionate Employees
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.