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annals Tagged Articles
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How to Avoid Gullibility
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The Science of Differentiation
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| There is enough evidence in the annals of branding to convince even the most skeptical small business owner that differentiation is a critical component of building a successful brand – yet there are very few that embrace the concept.
For those of you that are not convinced, there is another way to look at differentiation - through brain science. The human brain, in its mysterious glory, thrives on differentiation. |
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Other annals Related Articles
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The Science of Differentiation
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| There is enough evidence in the annals of branding to convince even the most skeptical small business owner that differentiation is a critical component of building a successful brand – yet there are very few that embrace the concept.
For those of you that are not convinced, there is another way to look at differentiation - through brain science. The human brain, in its mysterious glory, thrives on differentiation. |
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Your Best Effort?
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| “In gratitude for years of long term service to this company, its employees and its customers, we are gathered to thank..,” While the sentiment that drives this statement is known and understood throughout the annals of organizational history, much of its meaning goes unstated. At a time when forced retirements take the joy out of amiable closure between an individual and the organization, it is nice to have the rare opportunity to attend a retirement that, still, adheres to the ceremonial ritual long since weeded out of the current organizational landscape |
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