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Setting the Rule on Your Guarantee how to Turn this Tricky Strategy into a Point of Distinction
Once you reach that place in business when you are sure of the products and services you sell, you are confident they are clearly being communicated to your customers, and sales are starting to flow in, you will come to a fork in the road, a deciding point, that sends the faint at heart fleeing: that place is a "guar*antee". Should you or shouldn't you — that is the question. The answer comes from you — and setting the rule on your guarantee.

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Setting the Rule on Your Guarantee how to Turn this Tricky Strategy into a Point of Distinction
Once you reach that place in business when you are sure of the products and services you sell, you are confident they are clearly being communicated to your customers, and sales are starting to flow in, you will come to a fork in the road, a deciding point, that sends the faint at heart fleeing: that place is a "guar*antee". Should you or shouldn't you — that is the question. The answer comes from you — and setting the rule on your guarantee.
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