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Why PR Is The Most Effective Branding & Marketing Tool
Let’s say you read an ad for an attorney in your local newspaper. The ad tells you how wonderful the attorney is, what she specializes in, what services she offers, and how to contact her. Now let’s say you read an article about that same attorney.

How to Get More Clients - NOW!
McGraw Hill’s study found that those businesses that boosted their public relations, marketing and advertising during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%. That’s pretty striking. It doesn’t take a genius to see that the worst business decision you can make, particularly in tough times, is to cut back your marketing efforts.
Small Businesses – the AIG Antidote
No small business would exist or function under the AIG type of framework. Small businesses must function properly and turn a profit in order to survive, much less thrive. That’s why I’m more convinced than ever that small businesses are what can, and hopefully will, turn the economy around and set the country back on course.

Thriving During a Recession
When it comes to maintaining your company’s public awareness and brand recognition, you’re either moving forward or falling behind. Studies have shown it takes four to six months to see the results of a marketing program. So what do you figure will happen to your business if you stop or cut back your promotional or PR budget during an economic downturn.

Making Money in an Economic Downturn
If you're a savvy business person, you understand that an economic downturn is precisely the time you can have a greater impact and get a bigger bang for your marketing buck.

Thats What Makes Media Magic
You never know who is going to see or read a particular story, and if you don't do the interviews and utilize your press, you never will.

Even When It Works, There's More Work
Whether a particular story elicits a negligible response or a huge response, you still need to work it.
Effectively Working Your Media Coverage
If you’re creative, you can turn an initial media opportunity into ongoing press coverage.
If You Dont Run This Story Im Taking It To Your Competition
You want the media to understand that you can help meet their needs by giving them interesting stories. You are not going to make your story more interesting to a newspaper editor or TV producer by threatening to take your story to his or her competitor.

The PR Advantage
PR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating.
The PR Journey
Starting a public relations campaign is just that, a start. Don’t think you’ve learned all there is to know in a couple of months. Also, beware of the well meaning PR know-it-alls. Set a direction and stick to it.

I Dont Want PR I Just Want To Be Successful
Effective public relations isn't about wanting to be a star or simply appearing in the media - it's about success. It's about establishing yourself as an expert in your field and zooming beyond your competition.
I'm Not Interesting Enough to be in the Media
Think of your business as a separate entity that deserves respect and caring. Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want to believe it, you're an original, you're unique. So start viewing yourself that way.

Public Relations vs. Internet Marketing
The truly smart marketers and business experts develop a strategic multi faceted technique. Think of the marketing juggernaut you can create if you combine PR and Internet marketing.

Talking In Media Morse Code
Keep in mind, you want a couple of sound bites that you can pepper into the conversation, but you definitely do not want your entire conversation to be a series of sound bites.
The Media Mantra: Prepare, Prepare, Prepare
When it comes to effective PR, preparation is the key. Don't unleash the power of the media until you're prepared to control it.

Hitting a PR Homerun
When it comes to media relations, you are the messenger and the messenger must sell the message.

When it Comes to PR Success Be Patient but Be Ready
When it comes to PR, you have to be ready. Remember, don't unleash the power of the media until you're prepared to control it.

One Size Does Not Fit All
Don't rely solely on one press release to do all of your work. It's important that you modify the release to fit the needs of the media outlet you're pitching.

Press Release Review
A quick overview to review before sending your releases out.

Taking Your Message Public
Effective media placement can legitimize, validate, sell products, bring in clients, forge new alliances, bring you in contact with benefactors you never knew existed.
Creating Your PR Image to Bring Your Dreams to Reality
It’s important to define your image. Approach your business as though you were a prospective client. An effective image does not just happen; it has to be worked at.
Recession-proof PR
Hard economic times are, ironically, the best times to aggressively launch a PR campaign.

Surprising Ways PR Can Build Your Business
When launching a PR campaign, once you get the story out there, you never know who is going to see, hear or read it.

UTILIZING YOUR MEDIA to Land More Business
If you use it correctly, media begets media.
Keep Your Message Focused to Get More Clients
The key to delivering a powerful message is focus. While you may indeed be an expert in your field, to be considered one by the media, keep your information targeted and concise.

The PR Follow-up Ph.D
Making PR follow-up calls can be a difficult proposition. You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media.

Sending Out Your Press Release
Whether using email and snail mail or faxing, learn the PR basics before sending your press release to the media.

Breaking the PR Rules
Most experts will suggest that you stick with the traditional press release form and put your name, address, and contact information at the top. My response has always been, “why?”

Creating A PR Roadmap
Take some time and create at PR roadmap: if you don't know where you're going, how will you know when you've arrived?

Viral Marketing vs PR
PR is still amazingly effective when it comes to generating positive word of mouth and viral marketing is not the end-all online marketing tool that many would suppose.

Public Relations: The Long -Term View
When looking at launching a public relations campaign, you have to decide not only what media is applicable to your business, but also how you want to utilize your media.

The Online PR Media Myth
You need an even media mix, and those that turn their back on so called old media and exclusively focus on the net, do so at their own peril.
PR FollowUp Secrets
You’ve found your story, you’ve written a release, you’ve sent it to the appropriate media contacts and now you’re ready to follow up with the media. Welcome to the minefield.
Staying on Target
Keep your message targeted and focused. You may be well versed on a number of topics, but believe me, you don’t want to pitch the media a Chinese menu.

The Trouble with Pay for Placement
With Pay for Placement chances are you won’t have a campaign focused on delivering your message, or building your brand, but one focused on grabbing as much quick media as possible.

Why Media Training is a MUST
If you're launching a PR campaign, you want to make the best presentation possible, media training is imperative. You owe it to yourself and to the media to be as well prepared as possible.

Launching Your Own PR Campaign
If you’re at the point where you need some media coverage, but can’t afford to retain the services of a firm, what are your options?

The Genesis of Emotional Branding
Anthony Mora discusses how the most effective emotional branding is a result of the systematic use of the PR process.

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MISSION IMPOSSIBLE
My favorite line in Mission Impossible II is when Anthony Hopkins says to Tom Cruise after a comment on the difficulty of something; "this is mission impossible, so difficult should be a walk in the park for you."

Jennifer Lopez and Marc Anthony
She may have rushed into marriage twice before and found herself caught up in the media storm of relationships with many other high-profiled celebrities, but it is the marriage between Jennifer Lopez and Marc Anthony that seems to be holding strong today. While it is only the second marriage for the Puerto Rican Anthony, who was married to former Miss Universe Dayanara Torres Delgado when he began dating his current wife, the Bronx born Lopez is hoping that the third time is the charm for her.

The Genesis of Emotional Branding
Anthony Mora discusses how the most effective emotional branding is a result of the systematic use of the PR process.
Franchising Pros and Cons
Some folks offered helpful insights and suggestions on how to pick a franchise and a few things to watch out for, while other emails came from current franchise owners asking me to help them sell their operations to Anthony R.
SELF IMPROVEMENT JUNKIE COMING THROUGH
Have you thought outside the Box? Pushed the Evelope? Moved the Cheese? And Cut it? If you've aken so many self help seminars, Anthony Robbins is getting a restraining order then read this article by funny business woman Deborah Kimmett. She's witty and wise.
How to create success in your life by using the Five L’s method
I believe that if you want to succeed then you must model successful people. I look to several guides in my life such as Joseph McClendon III, Anthony Robbins, Napoleon Hill, Joel Osteen, Wayne Dyer etc. Success leaves clues, for example when modeling some of the best of the best, I felt like I knew it all, and then I found out I was missing the five L’s in my life.
Keep Doing, Start Doing, Stop Doing
Recently, I had an eye-opening discussion with one of our clients. We reviewed the year and set goals for the next. My client provided me with several critical "Keep Doing, Start Doing and Stop Doing" items that he felt would help Anthony Cole Training Group be more effective. This 3-dimensional discussion helped me to understand how we could grow by tweaking some of Anthony Cole Training Group's traditional approaches that weren't working from his perspective. This was a difficult but significant conversation.
Anthony Robbins Organization
Anthony Robbins founded the Anthony Robbins Organization to help further his goal to “unleash the inner power of us all.” Mr. Robbins is known as the self help guru. In fact he is probably one of the most well known self help/inspirational speakers of our time. He is truly a walking brand. What he has to offer to the business world is a very general and very effective program to help the individual excel in business as well as their personal life. The tools he offers are sought after the world over. As a result of the demand being so high, Mr. Robbins handpicked and trained several coaches to help individuals better their business and their lives.
3 most important films for leaders and entrepreneurs.
With last week’s Academy Awards still top of mind Harvard Business blogger Anthony Tjan has put together a list of must-see films for entrepreneurs.
Proof Anthony Weiner is Lying
No one knows yet whether Congressman Anthony Weiner is lying about tweeting a picture of his bulging boxers to a pretty female college student. In fact, even Weiner admitted he “can’t say with certitude” whether the picture is of him.

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