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The Worlds Shortest Marketing Plan Version 20
Two blog postings opened my eyes about marketing. The first deals with the new 4Ps by John Sviokla and Antony Paoni called "Marketing Remix."

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The Worlds Shortest Marketing Plan Version 20
Two blog postings opened my eyes about marketing. The first deals with the new 4Ps by John Sviokla and Antony Paoni called "Marketing Remix."
If I was your Finance Director
With most business owners and managers coming back from their summer holidays, thoughts are now turning to what will be happening to their businesses, not only in the remaining months of 2009 but in 2010 and beyond. Finance directors are no different in that they will have plenty to occupy them on their return to the office, and they will certainly be playing their part in this thought process. Orchard Growth Partners Principal Antony Doggwiler gives you a taste of what finance directors are up to at this crucial time of the year.

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