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Make it a good news story
As a Small Business owner operator, business is often personal. So what happens when our business or we as the business owner ‘stuff up’? Because it is personal, do we take it as a reflection on our own character? Do we bury our head in the sand and pretend that it didn’t happen? How do we deal with it when there isn’t an organisational structure to hide behind? It can be quite challenging. I think that ignoring the problem is the worst thing you can do. A better approach is to acknowledge your shortcomings and try to turn a negative story into a good news story. Here are some recommendations on how.

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Addicted to leads
Donald the management-consultant arrived late to a public sales-seminar I was conducting. The rest of the participants arrived early for their 8.45am registration and had been chatting amongst each other. He apologised for being late and then rushed in and sat down. His body language was stiff and noticeably anxious. Although now behind schedule, for Don's benefit, I asked everyone to again quickly introduce themselves and describe what business they were in. All were happy to oblige.
Desperate Dennis
Don the management consultant arrived 5 minutes late to a public sales seminar I was conducting. The rest of the participants had arrived early for their 8.45am registration and had been chatting to each other. He apologised for being late and then rushed in and sat down. His body language was stiff and noticeably anxious. Although now behind schedule, for Don's benefit, again, I asked everyone in the training group to quickly introduce themselves and describe what business they were in. All were happy to oblige.
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