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Wills Lifestyle to franchise in smaller towns, opens 6 stores
The expansion series will begin with the opening of stores across Vizag, Bhopal, Nasik, Amritsar, Guwahati and Mangalore among others
A Chat With Toni Payne About Makeup and the Beauty Business
Talk to Toni Payne, CEO and owner of Toni Payne Cosmetics, over the phone or in person and her personality quickly makes you feel at ease, like you are lounging with some of your favorite girlfriends on a very comfortable sofa, at home or a spa, and talking about everything! Everything, including sharing beauty secrets and bursting out in laughter when you realize, “oops! I think I goofed on some of the beauty secrets you are sharing Toni.” As Toni Payne prepares to open doors to her first retail store in Hollywood, Ladybrille caught up with her for a chat about makeup: choosing the right foundation, lipsticks, blush, mascaras, concealer and more! And of course, since we know you will be inspired to achieve like this young lady, we ask and Toni offers insights on getting into the beauty business.

Other apparel business Related Articles

African Path Interview with Sandstorm Kenya
For those of you who have not yet had a chance to read this interview, I highly recommend that you do it. The interview is between Joshua Wanyama, Editor of African Path and Keith Steel, owner of apparel maker Sandstorm Kenya.
Born Hustler: American Apparel’s Dov Charney Is Born
“America doesn’t need another faceless, institutional apparel company,” says American Apparel founder Dov Charney. “They need an apparel company that gets it and does it right.”

Lesson #1: Succeed Through Innovation Not Exploitation
American Apparel is about much more than clothes or at least Charney hopes so. In creating the company of his dreams, Charney wanted to make sure that it stood for something, that it was selling a message along with its products. That message is that a company does not have to be exploitive in order to turn a profit.

Lesson #2: Narrow The Market To Your Niche
“There’s the relaxed fit generation and then there’s the next generation,” says Charney. “We like sexy at American Apparel.”

Lesson #5: Make Efficiency Your Secret Weapon
When Charney filed for bankruptcy it was because American Apparel was suffering from a lack of one thing: efficiency. His staff were all in their 20s, a wildly creative bunch when it came to graphics and design, but few knew the ins and outs of running a business. And so Charney brought on Marty Bailey, an industry expert, who helped make efficiency American Apparel’s secret weapon against its competitors.

Living The American Dream: How Dov Charney Fashioned His Own Success
“Give me the chance of going to Harvard or being there when Google started and I want to be there making $3 an hour sweeping their floors. Or Apple when Steve Jobs started it,” says Charney. “Maybe I'm delusional but that's what I think American Apparel is.” For Charney, the success of American Apparel has just begun. But how did he get to where he is today? How did a Jewish Canadian college dropout become the CEO of one of the most revered and fastest-growing companies in America?

Advertise without saying a word
After spending the time developing the right name, logo, and tag line to capture the essence of your business, you’ll want to repeat it, or parts of it, everywhere possible. The traditional approaches with promotional products and advertising can be very effective. But you can take it a step further and get noticed more by putting a little twist in your promotional apparel choices.
Raymond eyes 40% rise in retail biz revenue in 2 years
8th February 2010: Apparel house Raymond today said it is aiming to increase revenue from retail business by up to 40 per cent in two years from the current Rs 1,000 crore, for which it will add more stores in smaller towns. "We are looking at 30-40 per cent jump in revenue from retail business in the next two years from the current turnover of about Rs 1,000 crore," Raymond president (retail and business development) Rakesh Pandey told reporters here on the sidelines of an AIMA event.
Success model: Targeted marketing of investment goods and long-lasting consumer goods
Still quite often ‚Marketing‘ is misunderstood to be ‚PR‘ only. For many industries like apparel, food or even automobiles this is true, to a certain extent. Not so for investment goods or long-lasting consumer goods.

Zappos Data Breach - Customer Safety and Security
Online shoe and apparel shop Zappos, now owned by Amazon, reported earlier this week that 24 million users names, e-mail addresses, billing and shipping addresses, phone numbers, and the last four digits of credit card numbers may have been illegally accessed.
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