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Arbitrary Trademarks
The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. Arbitrary marks are not as strong as fanciful marks but they are still strong in terms of trademarks. Choosing an arbitrary mark certainly makes the trademark filing process easier, provided, of course, that the mark is legally available.

3 Sickly Reasons Why Customers Resist You
Cute story and guess what - your customers are the same way. Some of them will take their time and resist your product or service - right to the very last minute. And THEN they act. Others will jump in much faster with reassurance.

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Playing A Tune Of Ideas And Passion
The evening was interesting and fun. As I sat back drinking a glass of apple-berry juice and eating a sprouts laden sandwich, I thought about how much the “open-mic” night resembled a modern day small business seminar.

Be An Orange
When a prospective buyer is looking at your product or service, he or she is really comparing you to the competition. So the question is, are they comparing an apple to an apple or an apple to an orange? It is vitally important in marketing that you find a way to be THE orange! In other words, what is it about you that makes you completely DIFFERENT from your competitor?

Study: 2.5 million U.S., Canadian Households ready to buy an Internet-connected TV
There have been rumors that Apple plans to release its own television set later this year. I’m dubious, though I’d like to see it, along with a real beefing up of the Apple TV. However, if Apple did make theie own television, they’d probably want to have built-in Internet access.

Apple won't: a) buy EA, b) buy Twitter, c) launch its own game console
Tough economic times or not, Apple is rolling in dough. It has an US$29 billion cash balance, so this has led to some crazy speculation on what Apple will do with the moolah. There's been talk -- crazy talk in my opinion -- that Apple will buy Twitter and/or Electronic Arts.

Who's Drinking All Your Link Juice?
You might have heard the term "link juice" before in the discussion of search engine optimization and traffic generation. Link juice is actually a loosely defined term, but it generally refers to the combination of link relevance, page importance and anchor text.

Booster Juice Master Franchisee opens second outlet in Delhi
Jus Booster Juice, which has been brought to India by Brand Calculus, a QSR franchise company and the master franchisee for the brand in the country, recently opened its second outlet in New Delhi at DLF Promenade Mall, Vasant Kunj. The 150 sq ft kiosk provides shoppers with smoothies made from 100 per cent natural ingredients such as pure juice, fruits, sorbets, probiotic yogurt and a choice of health enhancing herbal additives, ImagesFood has reported.

Apple’s Decisions Could Be Impacting Your Bottom Line
Apple and its founder Steve Jobs are making decisions that are impacting you even if you don’t realize it. As it turns out, Apple has been making changes lately that will impact Internet marketers and Internet entrepreneurs around the world. If you want proof of Apple’s massive clout, all you have to do is look at statements they have made concerning Flash.

Legal Marketing: What is link juice?
Link Juice is a term used to refer to the ranking of your website in Google. It sounds silly, but link juice is very important. It’s similar to SEO, in that every website needs link juice in order to gain more viewers. The more link juice you have, the higher your listing on a Google search. So instead of having your firm’s website on page 5 of Google’s search for “law firms specializing in employment law” you can be on page 1 if you have enough link juice.

The New Rules of What-If
If you own a computer or read the news, you’ve probably heard of the “two Steves” – Jobs and Wozniak, who founded Apple Computers in 1976. Far less likely is that you’ve heard of Ron Wayne. He designed the Apple logo and along with Steve Jobs and Wozniak, was one of the original founding partners in Apple. Afraid that their new startup computer company would fail, Ron sold back his 10% stake in Apple for $800, only 12 days after he got it. If he’d held onto that $800 stake, even as a silent partner, today he’d be worth around $22 billion.

How to do a search like a pro
Many of The following examples -demonstrate some search types that will Active Search Results supports. apple Oranges 1 Find rows that contain at least one of the two words. +Oranges +juice 2 Find rows that contain both words. +Valencia Oranges

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