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Sloppy naming
If you've got more than one product or service, you have a problem. You need to decide if there's going to be an architecture to the way you name things. General Motors has a division, Chevrolet. Chevrolet makes cars, and each car has a name (Corvette, Impala). They have an architecture in place that makes some things clear very quickly.

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The Comeback Kid: Steve Jobs is Born
“Your time is limited, so don't waste it living someone else's life,” says Steve Jobs. From the day he was born on February 24, 1955, Steven Paul Jobs has been blazing his own path. As the CEO of Apple Computer and CEO and Chairman of Pixar, Jobs is today recognized as one of the top leaders and visionaries of both the computer and entertainment industries and is worth an estimated $4.4 billion.
Chipping His Way To The Top: Jobs’ Success Factors
“I want to put a dent in the universe,” Jobs once said. From the Apple I to the MacIntosh to the iPod, Jobs has come virtually close to achieving his goal, managing to make a name for himself in all of the business, entertainment and technological worlds. What did it take for him to get to the top?
Be An Orange
When a prospective buyer is looking at your product or service, he or she is really comparing you to the competition. So the question is, are they comparing an apple to an apple or an apple to an orange? It is vitally important in marketing that you find a way to be THE orange! In other words, what is it about you that makes you completely DIFFERENT from your competitor?
Study: 2.5 million U.S., Canadian Households ready to buy an Internet-connected TV
There have been rumors that Apple plans to release its own television set later this year. I’m dubious, though I’d like to see it, along with a real beefing up of the Apple TV. However, if Apple did make theie own television, they’d probably want to have built-in Internet access.
Apple won't: a) buy EA, b) buy Twitter, c) launch its own game console
Tough economic times or not, Apple is rolling in dough. It has an US$29 billion cash balance, so this has led to some crazy speculation on what Apple will do with the moolah. There's been talk -- crazy talk in my opinion -- that Apple will buy Twitter and/or Electronic Arts.

iWoz A Geek: The Early Years of Apple Co-Founder Steve Wozniak
He might not be as well known as the ‘other’ Steve, Apple co-founder Steve Jobs, but Steve Wozniak had just as much impact on the computer industry as we know it today. From designing over 50 mini-computers on paper in school, to founding Apple I and Apple II in the mid-1970s, Wozniak’s passion for the technology has forever changed the way the world does business.

Lesson #3: “Our whole purpose was to help others”
Wozniak and Jobs first met in their high school computer club, Homebrew Computer Club, where, says Wozniak, they created a unique balance together: “I was shy, he was outward.” As the two worked together on Apple, this would morph into a new kind of relationship. “I created, he sold,” says Wozniak.

Get a free copy of The Macintosh Way by @guykawasaki
If you’d like to get a free copy of my first book, The Macintosh Way, just go here.

The New Rules of What-If
If you own a computer or read the news, you’ve probably heard of the “two Steves” – Jobs and Wozniak, who founded Apple Computers in 1976. Far less likely is that you’ve heard of Ron Wayne. He designed the Apple logo and along with Steve Jobs and Wozniak, was one of the original founding partners in Apple. Afraid that their new startup computer company would fail, Ron sold back his 10% stake in Apple for $800, only 12 days after he got it. If he’d held onto that $800 stake, even as a silent partner, today he’d be worth around $22 billion.

Mobile Devices - A Matter of Balance, Style
First it was a rather large (manly) computer we carried with us when we left the office, went on the road. The computer got lighter, easier to carry, more powerful. Then came the "portable" phone...it got better to. Next was the switch from real books to an ereader. Then Apple had to "reinvent" the tired old tablet and ...

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