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Here's why you should build creativity in the workplace.
Have you ever wondered if your company could benefit from becoming more creative? Do you long to be the next Apple or Google? Then this article will help you understand how creativity and innovation go hand-in-hand, and why you should start building it into your company

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Be An Orange
When a prospective buyer is looking at your product or service, he or she is really comparing you to the competition. So the question is, are they comparing an apple to an apple or an apple to an orange? It is vitally important in marketing that you find a way to be THE orange! In other words, what is it about you that makes you completely DIFFERENT from your competitor?
Study: 2.5 million U.S., Canadian Households ready to buy an Internet-connected TV
There have been rumors that Apple plans to release its own television set later this year. I’m dubious, though I’d like to see it, along with a real beefing up of the Apple TV. However, if Apple did make theie own television, they’d probably want to have built-in Internet access.
About those Microsoft ads, some folks SHOULD buy a PC
Some folks are concerned about the recent spat of Microsoft ads knocking the high cost of ownership of Macs and the “Apple tax,” it all boils down to this: if nothing matters except getting a bargain basement computer as cheaply as possible, get a PeeCee.
Apple won't: a) buy EA, b) buy Twitter, c) launch its own game console
Tough economic times or not, Apple is rolling in dough. It has an US$29 billion cash balance, so this has led to some crazy speculation on what Apple will do with the moolah. There's been talk -- crazy talk in my opinion -- that Apple will buy Twitter and/or Electronic Arts.

Apple should NOT cut Mac prices
There’s a constant cry from some quarters for Apple to slice prices on the Macs to: a) compete with the bargain bin PeeCees, b) accommodate consumers in these tough economic times, and/or c) prove those Microsoft ads wrong. To which I say: don’t do it
Lesson #5: “Get yourself a comfortable living, then do a little something to change the world”
In 1997, Microsoft approached Newmark with a proposal to start running banner ads on his site. Microsoft had recognized the growing popularity – and even greater potential – of Craigslist and wanted to get a piece of the action. But, like all of the venture capitalists that Newmark had already turned down, so too did he reject Microsoft’s offer.

3 Lessons Microsoft Taught Us About Branding
How many years has Apple been dictating how the public perceives "the PC" with its ongoing dialog between our two stars in the "I'm a Mac. I'm a PC." commercials? Is there a lesson we can learn from this. After all, if Microsoft can make mistakes, lose market share and waste marketing dollars, isn't there some takeaway that we can learn from the sidelines in watching this rivalry?
Apple’s Decisions Could Be Impacting Your Bottom Line
Apple and its founder Steve Jobs are making decisions that are impacting you even if you don’t realize it. As it turns out, Apple has been making changes lately that will impact Internet marketers and Internet entrepreneurs around the world. If you want proof of Apple’s massive clout, all you have to do is look at statements they have made concerning Flash.
The New Rules of What-If
If you own a computer or read the news, you’ve probably heard of the “two Steves” – Jobs and Wozniak, who founded Apple Computers in 1976. Far less likely is that you’ve heard of Ron Wayne. He designed the Apple logo and along with Steve Jobs and Wozniak, was one of the original founding partners in Apple. Afraid that their new startup computer company would fail, Ron sold back his 10% stake in Apple for $800, only 12 days after he got it. If he’d held onto that $800 stake, even as a silent partner, today he’d be worth around $22 billion.

Microsoft's New OneNote and Lync Apps for iPad, iPhone
12th Dec, Microsoft published their new OneNote for iPad and other Apple devices, iPhone, iPod touch, etc. Also Microsoft released Lync apps for iPhone, iPad. Android and Nokia Symbian's mobile app marketplace as soon as they have been approved.
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