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Launching A Revolution: The Start of Microsoft
When Gates and Allen saw a picture of the Altair 8080 on the cover of Popular Electronics, they knew their lives were going to be different. They recognized that the home computer market was about to explode and that they had the opportunity to be at the forefront of it all. Immediately, Gates called Micro Instrumentation and Telemetry Systems (MITS), the company that was manufacturing the Altair, and told them that he and Allen had developed a programming language for the computer.

Why We Worry About the Wrong Things, Part II
I mentioned it earlier in a round-up, but I really want to draw people's attention to Time's cover article this week. The magazine has done some very good work lately, and this week's cover is another example. It painstakingly gets underneath our human penchant for getting possibilities, probabilities, and likelihoods all messed up, worrying over the least likely things, and being oblivious to the things that have a high chance of killing us.
Ten Questions With Michael Raynor
Michael Raynor has a doctorate of business administration from Harvard and works for a big-name consulting firm so I had to overcome several deep-seated prejudices to read his new book The Strategy Paradox: Why Committing to Success Leads to Failure (and What To Do About It).

Learn to say ‘NO’
Giving away the margin and undercutting your prices because you can't say ‘NO' is no good for anyone. It devalues you, your product, and your market. If done on mass then customers expect ‘cheap' all the time, not fully appreciating the real value of the products or services they buy. All you do is risk devaluing you and your business.
Sharing best practices company-wide
Can the IT department really benefit from ideas given from Sales? Can Marketing really get great results if they listen to tips from the mailroom? This article shares what some succesful firms have done concerning the interdepartmental sharing of ideas. An exercise is included for discussion in staff meetings.
Smart Women Give it Away!
This article is about the power of giving samples of your product away as a Free Sample in order to grow your business. This marketing tool is a simple, easy to use Strategy and perfect for women entrepreneurs to use. First determine who your ideal client is and then design ways to share your product or service with those people.

Is Your Web Copy "Plain Talk"?
A few words on the value of using a conversational style when writing for the web.
How to Let Business Slip Through Your Fingers
Last week I went to purchase some food at the local deli and asked the owner what the ingredients were in the ham he sold. He was very unhelpful as I took him away from preparing food to put into the display case. So I walked out and didn't spend my money with him and won't go back again.

HOW TO DEAL WITH A LOW QUOTE AND WIN THE BUSINESS
Often in business we are faced with the challenge of offering better deals in hopes of outbidding our competitors and winning the deal. Here's how we do this and still come out on top.
Rule 17 Test Test Test Keep Testing
This is Rule #17 in a series of articles on "21 Ways to increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.
How to Turn Your Business into a Million or Multimillion Money Making Machine within 18 To 36 Months
Understand the 3 key elements for untapping the explosive and virtually limitless growth potential of your business
The Powerful Sales Person
Customers don’t buy vehicles, and sales people don’t sell vehicles. Customers buy solutions to problems they can feel emotionally. Sales people are the conduit that helps customers discover those emotional solutions.
Knowledge is Power or is it
Any child of 2 or 3 years of age can tell you that 2 + 2 = 4. They have heard it repeated, over & over, until they can repeat it themselves. But, when confronted with 4 apples, they are at a loss to apply that information. The same holds true for older students (and even adults) who can readily tell you that Einstein’s Theory of Relativity can be expressed by the formula, E = MxCsquared. - Until they know what the E, M & C stand for and can use the formula in a practical application, it is only information, not knowledge.

Other apples Related Articles

Knowledge is Power or is it
Any child of 2 or 3 years of age can tell you that 2 + 2 = 4. They have heard it repeated, over & over, until they can repeat it themselves. But, when confronted with 4 apples, they are at a loss to apply that information. The same holds true for older students (and even adults) who can readily tell you that Einstein’s Theory of Relativity can be expressed by the formula, E = MxCsquared. - Until they know what the E, M & C stand for and can use the formula in a practical application, it is only information, not knowledge.
How To Tell If Your Hired SEO Firm Is Ripping You Off
Succeeding in the field of online marketing is tough these days, especially with the level of competition among thousands of different websites. Fortunately, there are a lot of great search engine optimization companies out there. However, as in any industry, there are a few rotten apples.
SEO Services - How to Avoid the Biggest SEO Services Scams!
SEO scams are becoming quite common despite the fact that there are also many ethical SEO firms that keep website owners in business. It is just that there are a small number of unscrupulous SEO service companies that are spoiling the business of SEO. There are these bad apples that will make all sorts of offensive claims, but perhaps the worst one is the SEO service company asking for owning your website URL.

Computer Business Opportunities: Knowing How to Spot the Cons
You can find a computer business opportunity that is legitimate and that can make you money. They key to success is knowing how to spot the so called bad apples.

Why Should I Buy it From YOU
When you can tell people why they should hire you or use your services in a way that distinguishes you from the other sweet, juicy red apples, you'll get more business.
Why most managers aren’t up for the job
If you’re a business owner, try answering this question: What does it mean when your company is experiencing lots of turnover, a sharp drop in performance or revenues, people calling in sick all the time, and a general sense of malaise and crankiness? Although you may attribute these problems to the employees themselves, or a few bad apples among them, the reality is that all of these symptoms indicate serious trouble at the top. Without the right kind of leadership, individual business units and the company as a whole will suffer. But the blame cannot be placed entirely on the manager. Poor managerial performance is often a result of a poor selection process. I call it bad jobs happening to good people. Well, it’s not so much that the job itself is bad, but that it is the wrong one for that particular person.

Why Is The First Auto Insurance Quote Not Always The Best Quote?
There are many different types of car insurance that will undoubtedly give you different rates. Make sure you are comparing apples with apples and are in the habit of comparing different insurance coverages instead of just choosing the first quote you come across. Do not wait until the last moment to buy your auto insurance as you will not have any time to compare the quotes or review the features of different auto insurance policies. Chances are good that with a little bit of review and comparison you will be able to save hundreds of dollars on your auto insurance quotes every year. Give yourself enough time for the policy review and you will certainly benefit.
A Franchise Or Network Marketing? Nigel Mayne Discusses
Small business entrepreneurs look for an investment opportunity to make it in their own business venture for a number of reasons. Most likely have to borrow to finance not only start up and initial fees costs, but also to cover working capital requirements for some time. Those new to self employment know they need a proven business model. How to steer clear of the unethical practises, moral traps, get rich quick scams and other fraud practised by a few bad apples in any business?

The Power of the Word: Part 2
Charles Osgood, the “word merchant,” said that “compared to the spoken word, a picture is a pitiful thing, indeed.” C. J. Ducasse said that “to speak of mere words is much like speaking of mere dynamite.” The wisest man who ever lived said, “The right word spoken at the right time is as beautiful as gold apples in a silver bowl.” It has been said that the way people talk is the best indication of how they think, and the most powerful instrument for influencing a person’s thought process is the spoken word.
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