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Own a Pet Care Franchise
According to the 2007-2008 National Pet Owners Survey conducted by the American Pet Products Manufacturers Association, Inc., 63% of U.S. households own a pet, which equates to 71.1 millions homes. In 2006, 63% of U.S. households owned a pet as compared to 56% in 1988.

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The Myth of the Press Kit
Press kits can be seductive. They're attractive and seem impressive, but they can often do you more harm than good.

As Seen On TV: Popeil Goes From Poverty to Prime Time
Popeil now split his time evenly between working for his father and working for himself, selling goods on Maxwell Street. It did not matter what he was selling – shoeshine spray, plastic plant kits – Popeil just wanted to sell. “Through selling I could escape from poverty and the miserable existence I had with my grandparents,” he says. “I didn’t have to be poor the rest of my life.”

What Dead Fish Have To Do With Your Business
While on a recent trip, I got a call from my pet sitter. All my fish died. Actually nearly everything in my salt water aquarium died. So what, I can hear you asking, does any of this have to do with your business? Well, let me explain.

A Prescription From The PR Doctor For a Healthy and Effective Media Kit
Media kits are an essential part of any public relations program and it is essential that certain items are included in your media kit. The PR Doctor has developed a prescription for a healthy and effective media kit. The top ten (10) prescribed items for a healthy and effective media kit include:

Why Press Kits can Backfire
Press kits can be effective, but only if they're used sparingly and shrewdly. Don't inundate the media with information, and if you've hired a firm, don't give them carte blanche in the matter.

Home-based Business: Bead Jewelry
The markets for home-based business in bead jewelry are wide and eager, particularly if your jewelry designs are unique and original. For starters, it is only natural to copy existing designs from Do-It-Yourself kits.

Let Paper Join HistoryPress Kits Join History
The CEA (Consumer Electronics Association) started the world of change a few years ago "encouraging" PR people to only use online press services or online kits. Most of the shows followed suit (MWC - Mobile World Congress, CTIA and well most other shows) going green and making press materials available to media folks even if they didn't attend. But the hue and cry from publicists at NAB (National Association of Broadcasters) show was difficult to understand. The benefits of the web and online services aren't new. After all these years we're rather glad to see the blood, sweat, tears of paper kits disappear

Home-based Business: How To Market Your Gel Candles
Gel candle is becoming more popular than wax candle for a home-based business. The reasons are varied and many. One, gel candles have a 3D effect. They can mimic almost anything imaginable-from a cocktail drink to an aquarium with sands, starfish and plants, complete with the right colors.

Hydroponic Grow Kits: Complete System for Growing Your Own Veggies, Herbs and Flowers
Hydroponics is a method of growing vegetables, herbs and flowering plants, which is being incorporated by gardeners in their indoor gardening methods. Instead of putting seeds in the ground and waiting for them to grow, hydroponic grow kits make use of a special solution high in nutrients which enhances the growth of plants.

Top 5 Ways to Get the Most Bang for Your Fulfillment Buck
Let's face it, as creative marketers, fulfillment services are often the least important element of our marketing plans, and frequently not even a part of our budgets. After all, we think, how hard (or expensive) can it be to put a few packets together, or assemble a few thousand sales kits? I mean, it's not rocket science, for goodness sake! So why does the cost add up so fast?

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