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Dressed for Success: L.L. Bean Takes On Retail
Bean had designed the Maine Hunting Boot to solve his own problem of wet feet, but once it was created, he knew it was going to be a hit. He was so sure of its innovative design that he even paid the hefty sum to have it patented. Once the local shoemaker had made a few more pairs, Bean began to promote his product.

Lesson #5: Do Not Go Wild with Your Marketing
The name L.L. Bean conjures up exciting images of adventure and explora tion. It was the store you would go to if you wanted to set off on an arctic expedition. It was the brand you would trust to get you through a night camping during a thunderstorm in the back woods of Yosemite. It was the company that was going to help you survive your most daring journeys.

Other arctic expedition Related Articles

Lesson #5: Do Not Go Wild with Your Marketing
The name L.L. Bean conjures up exciting images of adventure and explora tion. It was the store you would go to if you wanted to set off on an arctic expedition. It was the brand you would trust to get you through a night camping during a thunderstorm in the back woods of Yosemite. It was the company that was going to help you survive your most daring journeys.

From the World's Highest Mountains-Lessons for Leaders
Leadership lessons learned by a business consultant and professional speaker during a trekking expedition through two remote provinces of the Indian Himalayas.
Arctic Lessons in Leadership
Arctic Lessons in Leadership “Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success” No, this is not a request for people to assist the Government in managing the economy! But the famous advertisement placed by Ernest Shackleton in 1907 to accompany him on an arctic expedition.

Mental Toughness=Profits and Success Today
All sizes and shapes of companies are focused on survival in what Tom Peters calls our “Looney” times today. And, I have focused a lot on survival strategies with my clients. However, strategies, tactics, methods, and techniques are not the total answer. My thinking about survival in our recession has been profoundly influenced by a book called "Deep Survival: Who Lives, Who Dies, and Why" by Laurence Gonzales. It's a book that chronicles incredible stories of survival in plane crashes, getting lost at sea, surviving in Arctic temperatures for weeks, etc. And one theme comes through like a beacon. It is not the physically strong that survive. Surviving [and profiting from this recession] all starts with a single decision.
Mike Horn’s Arctic adventure is a study in courage and willpower
Adventurer's solo adventure around the Arctic Circle offers lessons for life and work.

Global Warming Exposes Resources but Arctic Meeting Leaves Some Out in the Cold
Yesterday March 29, Canada hosted a summit of five Arctic coastal countries (Canada, Russia, the U.S., Norway and Denmark). There is renewed interest in the arctic because global warming has melted massive ice sheets revealing vast new reserves of oil and other resources. The Arctic meeting was criticized for an insufficient environmental focus and the exclusion of several key players.

Lessons from the Top of the World
Recently, I have been reading quite a bit about expeditions on Mount Everest. I am intrigued by the fact that so many people over the years have been driven to climb the tallest mountain on earth and stand on the top of the world. While studying the expeditions, I have been amazed at how much time, preparation, and energy goes into getting to the mountain with all of the equipment necessary to make the climb and to set up each of the base camps along the route. An expedition is literally years in the planning stage and months in the preparation stage before an attempt can be made on the summit.

Reflection and Renewal
During the 18th century, two explorers set out with small flights of ships to find the fabled Northwest Passage that cuts through the Arctic Circle across the top of North America connecting the Atlantic and Pacific Oceans. It was widely agreed that the first to discover this elusive passage to China and India would find fame and fortune. Captain John Smith was bold and impatient. He believed that speed was critical to winning the race against the competition led by Captain Henry Jones.
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