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Making the EXCEPTIONAL Normal - Part 6 Measuring Success
If you want your team to produce exceptional results, you need performance measures to guide your and their efforts.

Failure: Cost or Investment?
Do you consider failure a loss or an investment? Whether you realize it or not, your perception influences your management style. How? That's what this article is designed to tell you.

Pricing in a Down Economy
When the economy turns sour the natural tendency is to cut prices. If you do, you're sending a message to the market. The question is "Is this the message you want to send?

Qualifying your Prospects
Qualifying your customer is the process of determining their interest in your value proposition, their budget and their decision-making process. Do they have the Money, Authority and Desire (MAD)? They are not fully qualified unless they have all three. One of the ways you can determine if they are MAD is simply to ask. Here are some qualifying questions that work.

Video Microsites - The Brand Story Campaign Solution
Everyone wants to do more business. Everyone occasionally runs a promotion, a new marketing initiative, a product launch, or a new seasonal lineup. Everyone has a website stuffed with all kinds of content ranging from the important to the useless. But only the truly smart business minds understand that campaigns require their own space and identity if they are to succeed. And when it comes to using the Web as your vehicle for such a campaign, the obvious solution is a Video Campaign Microsite.

Telemarketing: When to Use it.
Telemarketing can be a powerful tool to generate and nurture leads, process orders, keep data current and improve the efficiency of all your sales and marketing activities.

Which Website Visitors Are Potential Clients?
With today's website tracking software and services you can find out a lot about the people who visit your website. You can learn where they're from, what kind of browser they're using, how long they stayed on your site, and a whole lot more. But what all this high tech intelligence won't tell you is what kind of people they are, and how likely they are to be transformed by your Web presentation from viewers to customers.

15 Rules for Managing Management Teams
How does our own behaviour influence our organisations, our society and our family? Can we expect any of them to be functional if our own behaviour is not?

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Visions: An Arial View of Your Ideal Golf Course
Are your goals taking you where you want to go? How do you know? Read your vision! Don’t have a vision? Write one now and you will have one to read next year.

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