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Selling With Stories - A Powerful Sales Tool
The key to succesful sales is to really engage with your clients - to move them emotionally, not just rationally. And perhaps the best technique to do this is the use of stories.

Other art of storytelling Related Articles

Storytelling conversation and the art of leadership
By becoming skilled in the art of storytelling, you can create enthusiasm and commitment within your team. This article shows how to improve your ability to have a conversation and to get your point across.
Tell PSR Stories
Perhaps the oldest and greatest communications tool of mankind is storytelling. Stories have per¬petuated the fabric of civilizations, families, and religions. Stories inform, teach, entertain, per¬suade, and bind together peoples. They also sell.
Four Critical Skills
There are four essential skills every leader must hone to become a brilliant leader. Listening. Storytelling. Acknowledging contribution. Negotiation. You cannot be good enough at these four skills - so every chance you get, practice!
QA with a Story Guru Jon Hansen A Storied Career Interview
“I’m delighted to present the fourth installment in this series of interviews with some of the gurus of both performance and applied storytelling. This interview is with “Cousin” Jon Hansen (actually no relation as far as I know). I “met” Jon through this Blog. He uses storytelling in the procurement sector. Read more about him in the links below his photo.” From A Storied Career Interview series (By Dr. Kathy Hansen
Storytelling— The Great Motivator of People
Change your company, your sales and your life with the greatest motivator of people—storytelling!
Five Ways to Boost Sales Using Visual Storytelling
Ever heard the term "Death by PowerPoint?" This has become a common way to describe the lack of interactivity and boredom engendered by slide presentations. You've only got one chance to stand out from the crowd, and slides aren't the answer. Here are five ways salespeople can boost performance using "visual storytelling" instead of slides. Whether using a whiteboard, a flipchart, the back of an envelope or a tablet PC via desktop sharing software, savvy salespeople are now using the visual storytelling approach to engage with prospects in a way that will set them apart from the competition.

The Art of Storytelling
Storytelling is a great way to teach someone principles, ethics, and to pass down experiences of friends and family members. Storytelling is an art form and can be a very effective way to communicate your point in an interesting way.

How to avoid the 7 deadly sins of business storytelling
Over in the American Express Open Forum I posted an interview with Jennifer Aaker and Andy Smith about the “7 Deadly Sins of Busines Storytelling.” It will help you optimize the impact of storytelling in your marketing.

Could You Be The World's Best Visual Storyteller?
Visual storytelling might look like a passing trend. Hang out long enough and it may just pass on by.
Visual Storytelling: An Instant Checklist
Visual storytelling, visual communication is a hot topic in presentation skills training. With more and more professionals looking for tips and tricks. Use this 6-point cheat sheet to get ahead.
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