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RFM - Recession Proof Your Marketing Spend Today!
RFM stands for Recency, Frequency and Monetary Value. It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI. The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campaigns. Like data mining/response modeling, the goal of RFM is to increase marketing ROI by communicating (via direct mail, call center, etc.) only with customers that are likely to respond. Done well, you increase your ROI as you attain almost the same number of sales by contacting only a fraction of your customer base. This is a fullproof method to increase sales while decreasing marketing spend in a bad economy.

Other arthur middleton hughes Related Articles

Born Into Luxury: How Howard Hughes Got His Start
“I’m not a paranoid deranged millionaire. Goddamit, I’m a billionaire.” While he was perhaps known more for his eccentricities and womanizing than his good business sense, Howard Hughes was indeed one of the most successful entrepreneurs of the 20th century. He managed to turn his $1 million inheritance into a $2 billion fortune. Equivalent to $6.6 billion in today’s dollars, Howard Hughes was and still would be considered one of the richest men in the world.

Rise to the Top: How the Flying Billionaire First Got His Wings
“Play off everyone against each other so that you have more avenues of action open to you,” said a young and ambitious Hughes.

Lesson #3: Be Hands-On
Aside from surrounding himself with the best people, Hughes had a secret weapon that allowed him to be more hands-on with his projects than many other entrepreneurs. What was it? Sneakers. Hughes had a habit of wearing sneakers, which would allow him to walk about very quietly and enter his work areas stealthily to monitor his staff without being detected.

Lesson #4: Think Big, Act Small
When Hughes said as a child that he wanted to be the richest man in the world, he had a clear vision about where he wanted to go, but he did not yet know how he was going to get there. That is, until, he began taking one step at a time towards achieve his dreams. Hughes recognized the importance of setting high goals and thinking about long-term possibilities, all the while taking small steps in the short-term to achieve those goals.
Lesson #5: Separate Business from Personal
Although Hughes liked to put his personal touch on every project he worked on, he was also able to recognize the difference between business and personal. At times a ruthless businessman, Hughes would take whatever action he deemed necessary to achieve his goals.
Flying High: Hughes’ Success Factors
Born with a silver spoon in his mouth, Hughes never knew what it was like to be anything but rich. But, it was the degree of his wealth that would drastically change over time. From inheriting $1 million to becoming North America’s first billionaire, Hughes would prove to be one of the greatest and most-talked about entrepreneurs of the 20th century. His significant feats were a result of the following factors:
Howard Hughes Quotes
Howard Hughes Quotes
To Thine Own Self Be True - It's Better for Business - What Arthur Andersen Would Say to His Company
What Arthur Andersen would have said about the ethics scandal that destroyed the company he founded...and why saying no to the wrong client or request can jumpstart your business. As a child, you probably heard, "to thine own self be true."
William Harley
Of all the truly remarkable small business success stories, the story of William Harley is one that inspires and moves people to action. Born in Milwaukee, WI in 1880, William S. Harley became lifelong friends with his neighbor Arthur Davidson. The product of their friendship would impact several generations, inspire a strong subculture and in some ways a nation: the Harley-Davidson motorcycle. In 1901 William drew up plans for what he called a "bicycle motor." In essence this was a small motor meant to be attached to a bicycle and propel it. No motors really existed at the time so all parts for this motor were handmade at a friend's shop by Arthur and Bill Davidson. This is starting from the ground up on the level of extreme.

5 Important Reasons a Mastermind Group Accelerates Business Growth
What do King Arthur and Napoleon Hill have in common? They both knew the power of a mastermind group. King Arthur had his round table of knights. Napoleon Hill dedicated his life to learning about the secret to success from the most powerful men of his time. Having a group of advisors you can trust is necessary for all successful business owners and leaders.

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