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Maintaining Your Motivation
Isn't it strange how we seem to lose our drive and motivation to achieve our dreams? If we experience obstacles or set backs on our journey to achieving them, we give up saying "Well, I tried, but it wasn't too be".

Entrepreneurs - Is The Business Opportunity Too Good To Be True?
Times are hard and you want to start you own business to make some extra money, or maybe expand your existing business. You’ve seen a great business opportunity but is it a scam?

Other aspirational Related Articles

What An Entrepreneur Can Learn From The Rolls Royce Mission Statement
Rolls Royce is one of the most recognised and aspirational brands in the world. It is at the centre of their company and is core to all that they do. So how has Rolls Royce stayed at the top of its market, through recessions, depressions, wars and why is a Rolls Royce car on the shopping list of the wealthy and future lottery winners? More importantly want can you learn from their brand and mission statement?
The Heart of Business Strategy: 48 Things That Matter
We usually think of business strategy as some sort of aspirational market positioning statement. Doubtless that's part of it. But I believe that the number one "strategic strength" is excellence in execution and systemic relationships (i.e., with everyone we come in contact with). Hence I offer the following 48 pieces of advice for creating a winning strategy that is inherently sustainable:
Business Plans: Uses and Abuses
“Some men see things as they are and say "Why?". I dream of things that never were and say "Why not?" (George Bernard Shaw) Do you ever dream about business success and wonder how to make it happen? We all have aspirational dreams and goals but how many of us know how to turn them into reality. Many of you will have thought about writing business plans to make your dreams come true and been put off, thinking them either too hard to write, not necessary, or feeling that they are not really needed as the plans are already in your head. In fact it is important that you create plans, as they provide focus and a pathway for you to follow to achieve your business goals. In principle plans are not that difficult to write, providing some fundamentals are clearly identified and followed before you start the process.

Business Plans: Summary Format
Do you dream about business success and wonder how to make it happen? We all have aspirational dreams and goals but how many of us know how to turn them into reality. Many will have thought about writing business plans to make goals become a reality but been put off, thinking them either too hard to write or not necessary. In fact it is important that you create plans, as they provide focus and a pathway for you to follow to achieve your business goals. In principle plans are not that difficult to write, providing some fundamentals are clearly identified and followed before you start the process. The following main areas should be summarised:

Is your slogan authenticated by your story?
When stories don’t match slogans brand value suffers. It is all very well to be aspirational, as determined to be different is, however being aspirational when it comes to our slogans, tag lines, or value propositions, is for me a dangerous practice. Of course when our one line positioning statement is actual and present tense, and we don’t deliver, we are in even more trouble!
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