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Lesson #2: Even a Serious Business Needs to Be Fun
“In a word, it's fun,” says McMahon. “Every night is Saturday night for me. This isn't work. When you can entertain millions and millions of fans all over the world, that's a great sign, a great thrill, as great as it gets in business.”

Lesson #3: Risk Yesterday’s Success for Tomorrow’s Promise
“We’re not afraid of risking what was our success yesterday in order to explore some new field,” says Laliberté. “We’re adventurous. We like the challenge of unknown territory, unknown artistic field, and that’s what stimulates us.” Laliberté owns 95 percent of Cirque du Soleil, which gives him great freedom to do whatever he wants with it, and that means taking risks.

A Case for Marketing Experimentation Making Failure Work For You
We all know what success is: it's meeting goals and expectations based on how we define them. But do we learn from success? In most cases no. In fact success establishes the status quo, ingrains conventional wisdom, stifles innovation and creativity, and promotes the repetition of the same methods, technologies, and ideas that have always been used, even when those methods no longer work.

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