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The Courageous Captain: Turner Takes Television By Storm
Wary of the increasing popularity of television and radio, Turner decided to purchase the struggling Atlanta-based television station WJRJ in 1969. He renamed Turner Advertising to Turner Communications Group and began plans for realizing his grander vision. Just six months later, Turner purchased WRET, a similarly weak station based in North Carolina and in four years managed to make a profit of $1 million. Turner had bought the rights to classic black and white films, and by airing these he was able to increase his number of viewers dramatically. The U.S. Federal Communications Commission (FCC) had also changed their rules to allow cable providers to import signals from far-away stations, which Turner would soon begin to take advantage of.

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Lesson #2: Never Surrender
“All my life people have said that I wasn’t going to make it,” said Turner. “They laughed at me when I started with CBS. They laughed at me when I started CNN. They laughed at me when I bought the Braves. They laughed at me when I bought the Hawks. They laughed at me when I bought MGM.” But, the billionaire entrepreneur can now look back on the success of his 40-odd year career and be thankful he never listened to any of those people.

RIPKEN BELONGS IN BRANDING HALL OF FAME
This summer Cal Ripken will be inducted in the Baseball Hall of Fame -- not so much for his baseball numbers as for the fantastic brand he created. Cal’s career batting average is not even close to .300, and he did not average more than 25 home runs or 100 RBIs a season. Yet he is one of the most popular, memorable, and marketable players of recent history. Why?
Paying Kids to Study (An Early Business Lesson)
In a pilot program in metro Atlanta called “Learn and Earn,” several schools are paying kids to study.
Hidden Sales Presssure: 7 Ways To Make It Go Away
Everyday, people from all over the world send me their selling challenges. This one just came in from Julie in Atlanta, Georgia:
Shared Services Simplified or How Barry Bonds’ Bat Weight Explained GoC Thinking
I was recently asked to provide a contextual point of reference that would assist the uninitiated public in understanding the reasons why the GoC’s Shared Services program has become such a contentious issue. The Answer was Baseball! Rather than getting into a complicated dissertation of the differences between an agent-based model versus an equation-based model where the prescribed processes reflect and therefore adapt to stakeholder characteristics and objectives, I tried to think of what I would say to one of my sports fanatic friends. And it hit me, the answer is baseball!

Baseball and Leadership
Baseball is a game that rewards the clever. As with adaptability, baseball games often hinge on the smallest and most ingenious plays. A pick-off at first base. A hit and run with two outs. A squeeze bunt. Leaders too will be rewarded for cleverness. Rather than simply replicating the results of predecessors or maintaining the status quo, the modern leader is required to seek different and creative methods and solutions.

Lesson #3: The Boss Can Come Back
If there is one thing Steinbrenner is famous for besides his ability to manage a great baseball team, it is his ability to get himself into trouble. From being banned from baseball for life to feuding with and changing managers 20 times, Steinbrenner is no stranger to controversy. But what is even more remarkable, is his ability to bounce back and reclaim the team he worked so hard to promote.

Why Prospecting is Like Baseball
The reason I want to talk about why prospecting is like baseball is because I recently saw a quote by Mickey Mantle that struck home: "During my 18 years in baseball, I came to bat almost 9,000 times. I struck out over 1,700 times and walked over 1,800 times. That means I played seven years in the major leagues without even hitting a baseball."

Two Important Qualities
There are a lot of similarities between business and baseball, and in ways they are interchangeable. I played baseball in high school and became captain of the team. I learned a lot about how teams can excel with the right leadership and with regard to the specific talents of each player. It was a great education.
Baseball's General Managers versus Business' Sales Managers
You have one huge advantage over baseball General Managers though. Forward looking indicators. Except for observation, all of the statistics they use in baseball are lagging indicators.

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