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A Target Market the Key to Selling More Part II
In part one I showed you exactly where to look to identify your target market. I told you what to look for and how to look both externally and internally to find a target market that’s right for you. Let’s continue with the other important considerations when choosing a target market.

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What's your excuse?
Do you have an area of your life that you feel powerless to create success? Have you created success in other areas of your life but have one area that seems to cause you more issues than any other? If we take some time to examine this area, we will undoubtedly find one or more excuses. These excuses will override your commitment to achieving your goals.

Paying Kids to Study (An Early Business Lesson)
In a pilot program in metro Atlanta called “Learn and Earn,” several schools are paying kids to study.

Hidden Sales Presssure: 7 Ways To Make It Go Away
Everyday, people from all over the world send me their selling challenges. This one just came in from Julie in Atlanta, Georgia:

Winning the Ohio Lottery or Obtaining a Business Loan What is harder
According to Google Trends the top 20 most searched words in December include: Michigan Lottery Mega Millions Winning Numbers Ohio Lottery Georgia Lottery Megamillions.com Russian Roulette (currently 32, but is this a bad sign?)

More, Bigger, Faster
I'm a football fan and my team (the Atlanta Falcons) started this season with three consecutive losses. That got me to thinking about "back to basics." Ladies and gentlemen, this is a sales rep: One who moves a greater number of larger deals through the funnel faster.

Special Issues for an Area Developer
If you desire to own and operate more than one franchise outlet, you may want to consider becoming an area developer. An area developer is really a multi-outlet franchisee that commits at the beginning of the relationship with the franchisor to open a number of outlets within a given area (“Development Area”) over a specific period of time (“Development Schedule). This is different from the multi-outlet franchisee that may have first purchased one outlet and later purchases another outlet, etc., without ever being contractually bound to open further outlets. there are issues and terms unique to an area developer that must be addressed to make the relationship between the franchisor and the developer more equitable by having a fairer area development agreement.

Special Issues for an Area Representative
An area representative is best described as a "super" franchise broker and servicing agent for the franchisor. You will be disclosed in ITEMS 2, 3 and 4 of the franchisor's Franchise Disclosure Document with your 5-year biography and litigation and bankruptcy history if you will have management responsibility relating to the sale or operation of franchises. An area representative differs from a subfranchisor in that the area representative uses the franchisor's Franchise Disclosure Document and the franchise agreement is signed directly between the franchisor and the franchisee. The area representative is not a party to the franchise agreement. Under the area representative agreement between the franchisor and the area representative, the franchisor delegates to the area representative certain of the servicing and support obligations

How to Use Layering Questions
Only the top sales reps use layering questions, and the reason they are so valuable is because they get your prospect to go a little deeper into an area of interest they have, or in an area of concern.

The Danger of Knowing
The problem with being an expert is that in some cases you don't know what you don't know. You get so good at one area that you assume you can apply what you know to another similar area. Uh oh.

What Does Pizza Teach You About Setting up Your Business for Success?
It is my assumption, that where ever you live, you are able to either purchase pizza or prepare your own pizza. In the area known as The New York Metro Area and the area around Boston, people are very loyal to where the ‘best’ pizza is to be found.

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