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Lesson #4: Break Records
“We’re going where no one has gone before,” says Branson, referring to Virgin Galactic’s partnership with the estate of New Mexico to build the world’s first commercial spaceport. “There’s no model to follow, nothing to copy. That is what makes this so exciting.”

Other atlantic challenge Related Articles

The Myth of the Management Myth
On a plane yesterday I read a truly awful new article in The Atlantic. Called "The Management Myth", it is nominally about how management theory is a waste, MBAs are dangerous, philosophy rules, and consultants are nasties.
Managing corporate Change Resistance
In 1492 when Columbus set out across the Atlantic Ocean and landed in a new world, his voyage changed the perspective and literally broadened the horizon of mankind. Almost overnight, trade routes had to be redrawn, power began shifting from the Mediterranean to the countries on the Atlantic seaboard closest to the Americas, and great riches began flowing onto the continent from places with unusual sounding names that nobody had ever heard of them before Columbus.
Making the Right Call
I was on Neal Cavuto’s show yesterday and we were discussing economic conditions and Atlantic City. I stepped down as chairman of the Trump Entertainment Resorts after my offer to buy the company was turned down by the bondholders. I was hoping that I might be able to reverse its fortunes.
Work-life Balance "Putting on the Brakes"
"Putting on the Brakes", first published in Atlantic Business Magazine, advocates that enjoyment-based decisions are the key to work-life balance and provide coaching questions from business coach Karen Kelloway to help get you there.
Communicating with Authenticity
This article, first published in Atlantic Business Magazine, looks at the challenges of being authentic in how we speak.
The Law of the Category
If you didn’t know the name of the second person to fly solo across the Atlantic, you are probably thinking you have no chance of knowing the third person to fly solo across the Atlantic … but you do, explains Mike Farrell with aspenIbiz. Read this post to understand why it is important to setup a new category where you can be first.
The #1 Challenge When Starting an Online Home Business
Learn what the #1 challenge is for anyone starting an online home business. Find out what you can do to overcome that challenge.
A Recipe for Change
When we challenge the status quo, we do so for one reason… to bring change. We are driven to solve a personal challenge, a business challenge, or something bigger. Moving from where we are to where we need to be is the goal. Recently, a friend sent me a copy of a new book called The Recipe: a fable for leaders and teams by Amilya Antonetti. This is not your typical business book full of leadership theory or case studies and models.
Conquering Racial Profiling in Our Local Communities
After several decades racial profiling is a challenge that continues to plague our society. Law enforcement can overcome this challenge by a transforming their organization and community.

Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads
A comprehensive study of Chief Marketing Officers finds their greatest challenge - generating high quality sales leads. “THE VAST MAJORITY OF CMO’S IN THE STUDY INDICATED THAT GENERATING HIGH QUALITY LEADS IS THEIR TOP CHALLENGE. NEARLY TWICE AS MANY RESPONDENTS INDICATED THIS WAS A PERTINENT CHALLENGE OVER ANY OTHER CHALLENGE LISTED.” Source: MarketingSherpa B2B Marketing Benchmark Study, August 2010 of 297 CMOs
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