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3 Attraction Marketing keys that will Help Expand Your MLM Business
MLMers have seen the benefits that attraction marketing provides and are all out to enjoy its advantages. The internet is playing a major role in attracting leads to your MLM business rather than roping in your family members. With the advantages of the internet being available at your disposal there is going to be a major turn in the way MLM business works.

Ideation!
Often I come across people and situations where budding entrepreneurs are looking out for that grand big idea that will propel them into instant millions and fame. I like to back ideas that are already proven, and strongly recommend that if you're really looking at starting your own venture you don't really need to create something radically new or unique.

Entrepreneurs in India: Are they missing on creating differentiators?
The article focusses on how the Indian enterpreneurs need to differentiate or get differentiated to succeed! It covers examples of creADivity.com and how IIM A alumni differentiated themselves from the lot and have been able to build a more successful business plan. On the other hand how RedBus.in and Ticketwala.com are trying to differentiate to get each other's pie

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FRANCHISING IN INDIA: A Critical Perspective
Franchising in India is not regulated and unlike popular statistics, only 25 to 30% franchisees are successful. Based on my experience in understanding franchising in several large markets, India is atleast 30 + years behind any developed market when it comes to the market size, growth potential and the level of expertise in the franchising business. In my past five years in the Franchising Fraternity, I have come across more failures than successes, both from franchisors and franchisees.

Start A Franchise Business In india Either By Yourself Vs With Professional Help From Franchise Consultants.
With millions of Indians looking at starting a new franchise business annually, this would be a brief synopsis of how they can do so,either on their own or professionally.When we started franchise consulting a decade ago we hardly had a handful of reputed franchise businesses available.Today more than 1200 organized franchisees are available.along with atleast 3000-4000 businesses getting ready to franchise in the next 3-5 years,opening the industry to a variety of options.So how will entrepreneurs go about choosing a new business,how are they going to sort their franchise lists, how will they do the due diligience. As internet,technology and information is increasingly making it possible to know which ones are available, the challenge will always remain on the 'best business suitable.'Let me try answering this for you ahead.

Complexities Of Franchising Your Business In India, The Easiest Country To Franchise In The World.
I have been repeatedly asked by my foreign counterparts, franchise consultants and brands from across the world and several business owners in India, who want to franchise their businesses as to why on the one hand franchising is exploding in India and why on the other, it is so difficult to franchise in India. Or Atleast, getting that franchise model right being so critical on the back drop of so much complexity,diversity, legality, political, religious and economical considerations. How could you really franchise effectively, while ensuring that all of these are carefully taken care of, and the products or service have reached the consumer in the shortest possible time, lowest possible costs. There really is no one simple answer to this, while we try devising a new formula with the following base matrix for most businesses.

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