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Steve Jobs Bio
The Steve Jobs bio, and the story of the life of a man whose career would rebound more times than many critics thought possible, began in San Francisco, California on February 24, 1955. Born to an unwed American mother and a Syrian father, Jobs was put up for adoption by his parents the week after his arrival in this world. Taken in by Paul and Clara Jobs of Mountain View, California, Jobs dislikes the term “adoptive parents” and considers Paul and Clara the only parents he ever had.

How to Check E-mail Twice a Day… or Once Every 10 Days
If you don’t yet use Twitter, don’t start. It’s pointless e-mail on steroids. I had to laugh when I saw a post by the one-and-only Robert Scoble on the 19th titled “Productivity up 200%, Twitter Down.”
4-Hour Case Studies: Can You Redesign a Life in 48 Hours?
This past Monday, I gave a presentation at SXSW Interactive in Austin, TX titled The 4-Hour Workweek: Secrets of Doing More with Less in a Digital World. It was my first public presentation on the principles in the book. It ended up standing room only and has caused some waves, being mentioned in the SF Chronicle, Wired, and other media since.
If you could name just one marketing method…what would it be?
Small business owners often ask me if I could pick just one marketing method what would it be. Well, don’t worry I’m not going to say to you that it depends on your target market or on what you do. I really do have just one marketing method that I would pick above all others. Do you want to know what it is?
How True Leaders Execute Plans Without Fail & Celebrate Their Victories
Execution is everything; it separates those with lofty ideas from those who end up winning the game…plan & dream, then turn that key or you've accomplished nothing.

Learn Sales Telepathy: How to get into your customer’s head and heart without going out of your mind…
Imagine knowing exactly what's going on inside the head of the person you're talking to about becoming your next client or event attendee. It's not magic or extra-sensory perception -- it's sales 101. And you can learn it...
The Difference Between Provocative Selling and Baseline Selling
In the wake of a recent article by the authors of Provocative Selling in the Harvard Business Review an attendee challenged me to defend Baseline Selling. Since it was in the HBR, this attendee believed it had to be the better way to sell...
Public Speaking: Its Many Benefits Can Grow Your Business
Smart professionals well understand the value of relationship building in developing and keeping new business. What better vehicle to further such cause than an event at which you are a featured speaker? Speaking multiplies the benefits of networking by initiating face-to-face personal connections. By addressing a topic which illustrates something you know about, you’ll be pleasantly surprised at how fruitful public speaking can be. New prospects and clients will come out of the woodwork... or at least the folding chairs!
“Empathy? I hate that touchy feely stuff”
Study after study has shown that KEY to solid relationships, selling, leading and parenting is empathy. Indeed, empathy is the prime characteristic of great salespeople.

In Sales, Decision Making Has Implications
How do you make sales decisions? Did you ever think of the implication of those decisions? This article explores the potential implications of those critical to not so critical decisions you make as you continue on your goal to increase sales.
Networking strategies for growth
Networking is becoming more and more popular as a method of meeting business contacts and building relationships. Some people like to network to meet like minded people and develop a support network because it can be lonely if you are working on your own. Others want to seek out people who can refer them to new sources of business, or might even become a client themselves. Yet with so much choice available, how do you decide on a strategy to meet your business goals?
How to Ramp-Up New Salespeople in 90 Days
Can you build a 90 Day Orientation Program for New Salespeople? It must have the following components...
Why Do Referral Efforts Fail?
I’ll assume that you are likable, have integrity, and know your stuff. Over my years of working as a professional and working with professionals, I’ve identified four CRITICAL keys to referral success. Most professionals fall short in one or more of these areas.
How To Make Your Dream List A Reality
How much would you be willing to pay for a list of people who need what you have — and know it — and who are so close to being ready to buy that they've already made the effort to contact you? Wouldn't that be worth a lot of money? Or maybe even invaluable? Well, you can have that list, for free. Here's how.
How Not To Network
Networking is all about meeting people and making conversation, but there’s much more to it than that, or there could be, if you do it right. This article will prevent you from making networking mistakes by explaining how not to network.
Levelling the intagible playing field of professional services procurement (Beyond Referrals Profile)
“I stated that the worst thing a purchasing person can do when using an RFP to buy professional services is to exclude a project budget. Immediately, a rebuttal was offered, “But if I give them the budget,” stated the attendee, “they are all just going to come in at that budget.” He was right. But he failed to recognize that as a distinct advantage for both the vendor and the purchaser. When everyone’s price is the same, the buyer can compare expertise and value across a consistent price spectrum and purchase the services of the best expert they can afford.” From the PowerPoint “A Decent Proposal”, Cal Harrison, Beyond Referrals (August 2008)

If You Want More Clients...Do it on Purpose
Selling is not trying to persuade someone to change his mind, it’s asking appropriate questions so that the prospect sees for himself that he needs what you offer.
Designing your trade show display through your customer's eyes
A short article explaining a few tips for maximizing ROI on trade show displays
How Can I Find Clients and Prospects Use An Effective List
When you introduce yourself to a new market, the most important tool at your disposal is a list of your prospects. Without that list, there’s very little you can do. But where do these lists come from?

What To Do When You Dont Have Any Testimonials
"Dan Kennedy always emphasizes testimonials. What if you are new to the business and don't have any?" Although Dan is an old friend of mine and one of the finest Mailorder Marketers alive (second only to myself), like all of us ol'pros, he is always right and always wrong!

Other attendee Related Articles

How to identify your companys marketing problems
During one of my recent seminars, an attendee took issue with my use of the word “problem”. It seems he’d been trained to call them “opportunities” instead, and felt that using the word problem was negative. Now, I’m all for putting a positive spin on things, but in my mind problems are something we grow up with. Can you imagine how some of our day-to-day expressions might change if we substituted “opportunity” for “problem”? For example: “Johnny, I’ve got an opportunity with your attitude.” “Susie, please finish your math opportunities.” “He’s a real opportunity in the classroom.”

The Strategic Use of Handouts At Seminars, Workshops and Other Venues, According To Your Strategic Thinking Business Coach
Being a presenter at seminars, workshops and other venues is an awesome opportunity to make strategic use of handouts. Every attendee at a seminar, workshop or other venue should depart with at least one document that describes your business services and/or products. These documents would include your handouts and business cards. Your handouts are one of your prime strategic marketing tools and it is imperative to make maximum use of them when you have the opportunity. You should never make a presentation without giving out at least one handout. These handouts should always be something the attendees want to keep. The more people keep your handouts, the better chance you have of converting them to clients and customers. Your strategic thinking business coach offers the following tips to maximize the use of your handouts.
TAN Conf 2007: Is Entrepreneurship Teachable?
Palo Alto –CA, October 16th, 2007, “Is entrepreneurship teachable?" Can we really teach Africans how to manage and run successful companies? This was the provocative question asked by one of TAN Conf 2007’s attendee; who was a former ambassador to the USA for Rwanda during the Clinton administration.
Does Changing Compensation Increase Sales?
A conference attendee asked how she could change the compensation for her highly paid, salaried producers, in order to provide the incentive to sell more. Read this article to learn the answer to this question.
Levelling the intagible playing field of professional services procurement (Beyond Referrals Profile)
“I stated that the worst thing a purchasing person can do when using an RFP to buy professional services is to exclude a project budget. Immediately, a rebuttal was offered, “But if I give them the budget,” stated the attendee, “they are all just going to come in at that budget.” He was right. But he failed to recognize that as a distinct advantage for both the vendor and the purchaser. When everyone’s price is the same, the buyer can compare expertise and value across a consistent price spectrum and purchase the services of the best expert they can afford.” From the PowerPoint “A Decent Proposal”, Cal Harrison, Beyond Referrals (August 2008)

Schedule Your Day to Reflect Goals and Priorities - Part 3 - Understanding Your Rhythm
I had a workshop attendee ask me this once: "Do you think that if I buy a bunch of watches, I'll have more time?" Now, he really was not serious, but I think he wished it would work! "Making time" is really not possible. There will always be 24 hours in a day -- at least until someone masters time travel... So in the meantime, here are some thoughts on ho to schedule your day.
Stress-Free Selling® - What's the Best Way to Convince Buyers to Choose You?
Recently a seminar attendee told me, "Jenae, I'm having trouble convincing people my product is the best. What should I do?" For starters, stop trying to convince people! When you approach a sale from the vantage point of "convincing others," you are focused on what you need to tell them about you. How many times have you heard, "No one cares about you until they see how you care about them?" Well then, pay attention! Start the sale by asking a ton of questions and not talking about yourself... at all. Out of this information...
The Difference Between Provocative Selling and Baseline Selling
In the wake of a recent article by the authors of Provocative Selling in the Harvard Business Review an attendee challenged me to defend Baseline Selling. Since it was in the HBR, this attendee believed it had to be the better way to sell...
Learn Sales Telepathy: How to get into your customer’s head and heart without going out of your mind…
Imagine knowing exactly what's going on inside the head of the person you're talking to about becoming your next client or event attendee. It's not magic or extra-sensory perception -- it's sales 101. And you can learn it...
7 Helpful Tips Before Attending Your Next Conference
Conferences can be very worthwhile, both for business and pleasure. You look forward to the event and can't wait to see friends or colleagues you haven't seen in a while. I attend many conferences each year, both trade shows and meetings. Whether I am a speaker or an attendee, I have learned how to be well prepared for the event. Here are 7 things to do before heading to your next conference that will ease some of the challenges and help you enjoy your time there:
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