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Leadership Assessment #12 – Listen Deeply
There are hundreds of assessments for leaders. The content and quality of these assessments vary greatly. You can spend a lot of time and money taking surveys to tell you the quality of your leadership. There are a few leading indicators that can be used to give a pretty good picture of the overall quality of your leadership. These are not good for diagnosing problems or specifying corrective action, but they can tell you where you stand quickly. Here is one of my favorite measures. It is the ability to listen deeply.
C.A.D.D: The Reason Your Advertising Isn't Working As Well As You Need It To
There are no doubts that direct response advertising is important to small business owners. In fact for a lot of small companies it is the only prospect/customer acquisition method they use on a regular basis. However, unless done correctly this form of advertising can be less than useless. So what determines the success of your advert and by success I mean make the phones ring and the cash registers full. To find the answer to that, you must understand the biggest problem you face in your marketplace...and it isn't your competitors!
Personal Resources: Your Own Unique
If you were left with nothing but the shirt on your back, you'd also have these three personal resources to work with to bring yourself back to health, wealth, and an inspiring life and future. Others may, intentionally or unintentionally, conspire to rob you of these; but no one can really take them from you unless you let them. They're your bedrock assets, your core, your fundamental fallback position. How you use them, separately and in synergy to create other resources, will determine your success and overall well-being.

If Your Business had a Voice, Who would it Sound Like?
Every business has a voice that comes through in your marketing. That voice has the power to grab your prospect’s attention and hold it, or make them turn away in boredom or frustration. So if you’ve never given the voice of your business a second thought it’s time to reconsider.

Entrepreneur Strategies: Fast and Smart
Competition is greater than ever and to compete you need to be at your best. Having a strong message is critical to beating the competition.

"We're Getting Ready to Play Notre Dame, But All I'm Thinking about Is You"
Make the people in your life feel special. Lavishing attention on others will get you more business opportunities and better career options.

Name That Brain!
Tips to Sharpening Your Mind And Memory.

Optimising Learning Initiatives
Neuroscience can now tell us a lot about optimal learning processes. At the recent NeuroLeadership Summit in Boston, October 2010, Lila Divachi talked about a way to ensure memories stick for AGES. Using the accronym AGES, she talks through the neuroscience of Attention, Generation, Emotion and Spacing as the keys to improving memory rentention from training. As a student of then first Masters in Neuroscience of Leadership, the Summit provided invaluable additional research.
LinkedIn Marketing Question – Seriously, How Different Are You?
Start differentiating yourself and make yourself the thought leader in your industry.
What Did You Just Say
We all know the classic amusing explanation of why you should not assume, because it makes an "A* * of U and Me", but assumptions can be much more serious. An assumption can make way for hurt feelings, misconceptions, and resentments. When we make assumptions we completely de-emphasize another person's feelings for the sake of filling in the blanks that exist in our own minds.

Examples of Eye-Catching Words
Do words matter in your website, PR kit, and Facebook page? Yes, they do however there are some guidelines before you go overboard with ‘an intoxication of the exuberance of your verbosity’. Psychologically, some words are weighted more in your favour than others.
How to Know The Difference Between Intention and Attention?
Along your fantastic life journey, you will no doubt come up against many obstacles, and take many detours. Many tools exist to help you get back on track and remain there, if you know the difference between Intention and Attention then these can be supremely powerful tools for you to utilize. The power of Intention creates and the power of Attention maintains our focus on our creative Intentions.
What's Under Your Tree?
The fun part of this season is exchanging gifts. We think of presents at holiday time and on birthdays or anniversaries. Why not think more about giving gifts at work and at home every day? This article explains how to do it.

Other attention Related Articles

Direct Mail that Gets Attention
Are you in fear that your direct mail piece won't get your prospect's attention? This articles shows you two mailers that got my attention...and kept it.
360 Degree Marketing
Here's the problem: Your prospects and customers have short attention spans and millions of businesses attempting to attract their attention.

Your Focus of Attention is Your Key to Happiness
Do you sometimes wish you had a key to happiness? You already have the key: it is your attention. This article focuses on the power of being aware of where you place your attention.
Focus on Revenue
The first item on the list was "Focus on revenue, not the economy". You'll get what you pay attention to. If you pay attention to how bad things might become, you'll get lots of bad results. If you pay attention to how well you must do, you'll get good results.

Harness the Power of ‘Free’ Marketing
No doubt the title of my article caught your attention! The question is - are you gaining enough attention from your customers/clients? And, do you want to maintain their attention?
The Eyeballs You Already Have
It's always easier to get more attention from the people who are already paying attention to you--and to bring them back as customers, far more cheaply and easily than going after strangers. This month, a few easy strategies to get more attention from your existing list:

Sales Presentations That Command Attention
One of the key challenges in any sales presentation is communicating a message that makes prospects pay attention. Amid all the clutter and noise that exists in the marketplace, how do we get those with whom we most want to do business with, to pay attention to us? Obviously, that’s a complex question and the answer quite frankly is that there are a lot of factors. But if we go to ground zero, that point where we are first trying to get attention, there is one element that we most want to focus on.
Why You Must Stop People From Talking To Themselves?
When you want to get someone’s attention, you have to create an inter­ruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention.
The key to marketing messages – Capture Attention First
The most important first job of your content is to capture the attention of the reader. The great minds at MarketingExperiments said it best. You have seven seconds to grab attention.
Why Criticism is Important to Success
Success is limited only by how much attention you can get for yourself, your products and your ideas. The right amount of attention will always attract criticism, even haters. While criticism is never enjoyed, it should be anticipated when trying to get your projects known. The longevity of a project is determined by the quality of what you offer, the success of your project is determined by how much attention you can get for it.

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