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Tips on taking your thought leadership campaign to market: Six - online
This is the sixth and final article in a series on how to take your thought leadership campaign to market
Tips on taking your thought leadership campaign to market: Five – write and speak
This is the fifth in a series of six articles on how to take your thought leadership campaign to market.
Keep Your Eye on the Revenue
Regardless of how you choose to create your go-to-market strategy, how you execute your launch, how you drive momentum - there's one key to a great launch. Keep your eye on the revenue. That's your true measure of success.

The Media and the Economic Self Fulfilling Prophecy
The media needs to report the facts, regardless how grim, about the economic troubles. But, the messages of doom-and-gloom tend to become self fulfilling prophecies. The trouble is that in order to get our economy back on track, ultimately what we need to address is a confidence issue and one is going to spend or lend if they are continually being terrorized by the media.

Other audience share Related Articles

Ten Rules for Being a Good Conference Panelist
Having moderated many conference panels, and participated on many more of same -- and suffered through even more as an audience member -- I've decided to share some words of advice, even if it's mostly intended to give me something to point panelists to the next time I'm a moderator.

10 Rules for Being a Great Panel Moderator
Having moderated many conference panels, and participated on many more of same -- and suffered through even more as an audience member -- I've decided to share some words of advice on moderating a panel (I offered rules for being a panelist in a prior post). Being a moderator is nowhere near as easy as people seemingly think, and most people are crummy at it.
Big Fish, Small Pond
Target marketing is the process of choosing smaller market segments at which to focus your efforts. It is the process of locating specific groups of prospects that share a common description and needs. Target marketing is a “vertical approach” to increasing your influence and market share. The brands with the most highly focused target audience are usually the most successful.
The Power of Social Networking Groups
Paraphrasing the old saying, "if your audience won't come to the mountain (i.e. your web site, webinars etc.), then bring the mountain to the audience." What we are really talking about is meeting your audience where they are, at their computer at work and/or at home.

5 Basic Steps to Creating an Article
Article writing is not as difficult a task as many make it out to seem. The main objective is to have an actual point to get across to your audience. Once you’ve manifested an idea, a story, educational information, or just have a motivational point you feel important to share with others, then the hard part for you is over. All you have to do now is put it into an article format that others will find interesting and share your article to as many places or websites you possibly can.
Three Ways to Make SWF Presentation Video on Web
This guide tells you three popular ways of how to make SWF presentation video and put it on Web. It is widely used by webmasters, bloggers and instructors to share their presentation to the target audience on their sites and blogs.
The #1 Reason That Important Things Don't Get Done?
In eight years of helping executives and management teams improve their ability to execute, I've discovered a common obstacle. There's one issue that comes up every time we discuss pursuing a challenging goal. I've polled my audience and will now share: The #1 Reason That Important Things Don't Get Done?

Do You Hate Selling?
Selling has different meanings to everyone, but many of us find it uncomfortable to pitch a product or service, especially if we don’t truly believe in it. But the act of selling changes when we have a strong conviction for what we’re doing and can speak from the heart about it. Then it comes through to your audience as something you sincerely feel is worthy, has real value and you want to share the benefits of.

How to make good web video
No more bad video! Why do most web and internet videos look so bad? Here is how you can make your business, personal and creative net videos stand out and get seen by an audience. According to Adage Magazine Magazine - One-Third of Your Viewers Bolt Before 30 Seconds. Visible Measures says "nearly 20% of the viewing audience of any given short-form video clip will click away within the first 10 seconds of playback." So how do you make your videos - personal, business, entertainment, whatever, - interesting? How do you make your video viral and motivate your audience to share it with their friends, associates and social community? If you can create short and engaging videos, with all the fat and redundancy cut away, with acceptable video imagery and good audio, you are well on the way to Internet and online web video success!

Survey Your Webinar Audience - But Ask the Right Question
When preparing a presentation, it's important to understand your audience's needs. And one of the best ways to understand your audience's needs is to ask them! But it's not enough to just ask your audience a question - you must ask the right question. The best question addresses their needs. And their needs vary depending on their knowledge of your topic area.
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