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GUERRILLA SOFT STEPS
It's a hard step for a prospect to decide to buy from you. Guerrillas make that hard step a whole lot easier by offering prospects several soft steps.

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Talking To Yourself
One of the most moving experiences of my life took place on Sept. 13, 1997, when I was autographing books. . .One lady who asked for an autograph had such a compelling expression on her face that I knew I had to listen carefully to what she had to say. She shared with me that when she got the self-talk card that was included in one of my audiotape programs, she couldn't even read the first list of qualities that she was supposed to claim.

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