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8 Brain-Branding Web Presentation Concepts, Part II
In '8 Brain-Branding Web Presentation Concepts, Part I' we discussed the first four brain-related marketing concepts that if incorporated into website presentations help generate brand preference purchase decisions. Part II continues with the next four concepts.

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LETTING CULTURE GET IN THE WAY OF GOOD PUBLIC RELATIONS
A case study involving an Australian life insurance company, showing what happens when employees are indoctrinated to believe that "the customer is always wrong".
Director’s Liability Notices from the Australian Taxation Office
The Australian Taxation Office (ATO) is now taking an aggressive position in relation to unpaid company taxes.

How many people does it take to change a light bulb
I was told about a recent article in the Weekend Australian Magazine. The article looked at a study by the University of Chicago. that found that if we excluded all animal based foods, including dairy and eggs, from our diet, that change would benefit the environment more than buying an eco-friendly car. Apparently 23% of a typical Australian diet comes from animal sources and so generates almost 1.5 tonnes more greenhouse gases per person per year than a vegan diet of the same calories.
The Reality of Encore CareersWhy the word Retired should be retired
In Australia, 75% of Baby Boomers, born between 1946 and 1964, see themselves in full or part time paid employment, including self-employment, beyond age 65. And this statistic was compiled before the impact of the current economic circumstances on superannuation balances and share market investments. The status of “Retired” is no longer regarded as the ultimate reward or destination; later life, even after age 65, is now an unfolding journey, with part time work and job sharing becoming the norm. If the vast majority of Australian mature age consumers will not consider themselves as full time, or even potential “retirees”, what marketing problems does that cause for all those concepts, products and services featuring derivations of the “R” word at the core of their marketing?

Business credit remains tough in difficult times
There’s been a lot of talk about the impact of the global financial crisis on interest rates and access to finance. Whilst the banks maintain that they are providing finance, and certainly that appears to be the case with residential mortgages, the availability of finance to business remains an issue. It is finally receiving a greater level of attention in the mainstream press, with The Australian and Australian Finance Review both publishing articles on 27 March.
Relocation Packages-Coming to a Retirement Village near you?
In all the marketing activities developed by operators of Australian Retirement Village and Aged Care facilities, regardless of the location or style of the facility or the financial capacity of the targeted residents, the concerns of the market segment with the highest potential RoI appear to be consistently ignored, or inadequately addressed.
The Justification for Online Marketing to Mature Age Consumers.
As an active and vocal proponent of internet based marketing to Australian mature age consumers, I am often questioned on the financial benefits of an increased emphasis on online, versus offline, marketing activities. What is the targeted Return on Investment (RoI) that will justify the proposed expenditure on our website, or writing blogs, or other social networking?

The power of mobile marketing
Australian businesses can be frustratingly slow when it comes to adopting new technology, and mobile marketing is one area where few companies have dared to tread.

Hip Replacement Recall Attorney Says DuPuy Misled Patients
After receiving findings that its ASR hip implant was faulty, DuPuy Orhtopedics actually waited a year before sending out a warning on March 5, 2010 to American surgeons that its implant had a higher than expected failure rate. Worse yet, the warning letters were not sent to American surgeons until three months after DePuy voluntarily withdrew its hip implant from the Australian market in December 2009. DePuy continued to promote and sell its faulty hip implant in America for six months after the Australian withdrawal before finally recalling the ASR hip implant in the U.S. in August 2010.

6 Signs That You Might Be A Leader
With the US Presidential Election season obviously underway – even in Australia we are regaled with the search for a republican candidate - the recent leadership issues in the Australian government and the incipient leadership issues arising in the Australian opposition, it is clear that the question of “Who is a leader?” needs to be addressed.
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