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USING YOUTUBE AS A COST-EFFECTIVE PUBLIC RELATIONS TOOL
Three examples of what can be done very effectively by ordinary persons at minimal cost.

Other australian prime minister john howard Related Articles

Relationships
Which Prime Minister would you want as a friend?
The PR genius who fell from grace
Brilliance in public relations can sometimes be a two-edged sword. There are many unfortunate business cases in which a company launched a successful campaign which stimulated public imagination, then was unable to deliver on the promise. This article looks at the case of the Thai Prime Minister who used an armoury of PR weapons to win popularity and then fell from grace when those very same weapons were used against him.

Howard Schultz Bio
The Howard Schultz bio is not necessarily a story of innovation. After all, Howard Schultz was not the first person to ever think of establishing gourmet coffee bars, where coffee was served in cups, not beans, and people could come to meet and relax; he had gotten the idea after visiting Milan, Italy, on a family vacation. Nor was Howard Schultz the original founder of Starbucks; he built upon the success of three men and their coffeehouse in Seattle, Washington.

Success Through A Positive Mentor
"Success Through A Positive Mentor" is John Paul Carinci's story of how a chance meeting with an Olympic champion at age 21 changed John forever. by John Paul Carinci: author of "The Power Of Being Different" (c- 1998 John Paul Carinci)
Micro-managing or managing minutely?
I’m involved in a lot of change management just now, particularly as the economic climate is forcing managers to look closely at getting the very best out of their people. Change often prompts fear for many; fear of the unknown, fear of losing their job. But if you, as the manager, have communicated clearly with your staff, then there will be no room for misunderstanding and doubt. One of the Prime Minister’s buzz words is transparency – making sure his communication strategies are clear and fair. Can you say the same for your own work practice?
The Marketing and Sales Genius of Howard Stern
I doubt that MBA classes are being taught today about the marketing and sales genius of the Howard Stern Show. The reality there is probably more lessons to be learned in listening to two hours of Howard Stern than taking two hours of an MBA class. Who knew you could learn so much about business from a so-called shock jock.
John Ilhan: The Early Years of One Crazy Mobile Phone Entrepreneur
He might have been known as ‘Crazy John’, but this was one savvy businessman. John Ilhan migrated to Australia and went on to found one of the largest privately held mobile phone companies in the industry. He even became the richest Australian under 40 years of age just a few years prior to his death in 2007.

How to build a brilliant team
In the coming weeks, Prime Minister Julia Gillard will face a challenge that entrepreneurs know only too well - how to make teams work.

Women in business
I was speaking to someone from overseas the other day and he said he never thought he would see the day when Australia elected a female Prime Minister. His perception of Australia was that our culture was very ‘blokey’. So you would think that the appointment of Prime Minister Julia Gillard was the result of great change, an indication of how successful women have become in the workforce. Think again. In the recently published report by the Equal Opportunity for Women in the Workplace Agency it made clear that the number of female key executive managers and board directors in the ASX 200 has hardly changed over the past eight years. In comparison with New Zealand, the UK, Canada, the US and South Africa, Australia has the lowest percentage of women in the most senior positions. So what exactly is going on?

The John Lewis effect – eat, sleep and breathe your brand values
In a recent speech on resolving the UK’s economic crisis, Deputy Prime Minister Nick Clegg referenced national department store, John Lewis, as an exemplary example of a share scheme which its staff enjoy and as a blueprint the UK would do well in copying. This got me to thinking about the often referenced John Lewis, as not only a fair employer, but also a trusted retail brand and innovator in sales and marketing. Below I have outlined a number of observations that if followed, brands could implement for better internal and external communications.
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