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What Would You Do? How to Prepare Your Business for Economic Downturn
What do you do when news on the horizon is predicting gloomy business weather? Learn how to take practical action no matter what the circumstances. Prepare your business for continued success with integrated marketing with soul principles that add both income and energy to any business in any industry.

Thrive In This Economy: Smart Money and Marketing Changes To Make Now
Good business design and ideas will always succeed, no matter what the economy. So, rather than wring your hands the next time you read about a downturn, you can feel good, knowing you know how to do the “right things right!”
Authentic Marketing: Invest in Yourself and Your Business by Taking Your Show on the Road
The safest and most lucrative investments you can make are in yourself and in your business. In this article, we will explore this concept and one of the most lucrative ways to implement it, by developing and serving an audience of buyers.
Client Retention Tips: How to Show You Care By Staying in Touch
In order to retain clients and build a sustainable business, you must stay in touch with people in a meaningful way. In this article, we will explore how and why to stay in touch with your clients, prospects and subscribers with an email newsletter. We will also delve into other ways to stay in touch.
How To Transform a Business Challenge Into a Business Breakthrough
Call me headstrong but once I make a decision to do something, I don’t let anything stand in my way. If you’re serious about achieving the goodies of success: money, respect, freedom, happiness, here are 3 quick tips for handling those moments when it feels like your goals are being threatened.
3 Easy Tips To Stop Procrastinating And Launch Your Marketing Strategy
Procrastination is just a cover up. Follow my take-action tips and you’ll quickly find yourself in action, breathing a sigh of relief as you happily sail forward marketing your business.
Launch a Coaching Business: 4 Secrets for Authenticity and Success
People often ask me how I built my successful coaching business while working a full time job. In this article I will share four key secrets to building a successful business that is authentically yours.

Authentic Marketing: How to Respond to, "What do you do?"
Instead of telling people your title when sharing what you do, focus on the change you'd like to see in the world, the pain you alleviate and the solutions you provide. Once you're clear on your mission and your message, you must connect with as many people as possible to further your movement and build your business.

Money and Marketing: 5 Ways Being In a Master Mind Can Pay Off
When I first started my business I knew I needed help but I had no idea where to go or who to ask. Intrigued by the idea of joining a Master Mind, I did my homework and found out why being in a high-end Master Mind really pays off. After joining, I had tripled my income within 90 days. Coincidence? I don’t think so.

Is The Money You Make Slipping Through Your Fingers?
Many successful women entrepreneurs struggle with never having enough money, even when they’re making more. Kendall SummerHawk examines the many ways women sabotage their success and offers 3 tips to illuminate what’s really at the bottom of this pesky issue.
Money and Marketing: How To Get Your Next 3 Clients
Whether you’re a burgeoning empire builder or simply want to have a successful home-based business, having a steady stream of ideal clients flowing in is essential to your success. To help you get your next three clients, fast, here are three simple tips taken from the same system I used to leap from frustrating 5-figures to what is now a multi-million dollar coaching business in just a few short years.

Hate Selling? Start a Movement Instead.
When you are fired up and focused on the changes you want to see in the world, you won't even have to sell. Marketing is important, but any marketing you do must be preceded by defining the movement you want to perpetuate and the changes you want to make in the world.
Authentic Marketing: How to Set Yourself Apart from Others
A common challenge for coaches, teachers, healers and other helping professionals is differentiating themselves from others in their fields. In this article, I will explain the ways to authentically set yourself apart from your competition.
Authentic Business: Why Old Marketing Tactics Don't Work
We are in a new era of business. Things are shifting very fast. A lot of the old marketing techniques simply do not work any more. It's a hard truth for many people, but it can lead to great joy and success for business builders and their customers if they embrace it.
Building Your Coaching Business: Are You In a Practice or a Business?
Coaches often refer to their business as their 'practice,' but in this article we'll talk about why you should think bigger than that, and what the difference between a practice and a business really is.

Coaching Business Tip: Get Past Perfectionism
So many of us allow a false sense of perfectionism to stop us in our tracks when launching something new. The key is to be genuine in relating to who you're trying to serve, and learn how to tell your own unique story to reach them most powerfully.

Coaching Tips: Charge What You Deserve & Invest in Your Ongoing Growth
Two areas where many coaches struggle is in setting their rates and making the time to continue their own training. In this article we'll discuss these two critical success factors and how you can use them to grow your coaching business.

Entrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With
Here is some core foundational information that is important in understanding how to grow your coaching business - getting your mindset right and pinpointing the right group of people to help.

Ethical Marketing Tips: 3 Easy and Fast Ways to Help More People and Make More Money This Month
Learn some quick changes that you can do right away to attract more ideal clients into your business this month, allowing you to make more money and help more people.
Heart-Based Coaching: Three Simple Steps To Make More Money By Making A Difference
If you want to make a living by making a difference, your business has to reach people. Getting clear on your business plan can actually allow you touch hundreds and thousands of people through your work.

How to Be a Better Coach: Learn to Talk to Prospects with End Results Language
We're often guilty of using words that don't work well when explaining to people what we do as coaches, words that don't persuade them to work with us. Learn how to change your language to reach people where they are, so they understand how you can help them achieve what they want.

Law of Attraction Marketing - Attract Your Ideal Coaching Clients When You Embrace Your Inner Helping Guru
As a solo coach building your practice, reaching the right people is about discovering your gift and embracing that it is not something you do, it is not your profession or your title, it is a gift. In this article you'll learn that understanding how to share your gift authentically is the true magnet that will draw your ideal prospects to you.

Marketing Your Coaching Practice: 2 Tips to Help Build Your Business Successfully
Two of the key struggles that I see with my clients in marketing their coaching practice are that they're afraid to ask for their worth and their rate, and are stalled in their business growth because they're primarily offering just one-on-one coaching services. This article addresses the ways you can overcome these struggles in your own business.

Niche Marketing - Introducing a Different Way to Identify Who You Serve in the Marketplace
We’ve all heard how important it is to identify our "niche" or even "sub-niche" in our business. Entrepreneurs often struggle with pinpointing exactly who to serve. Let’s look at it a different way.

Relationship Marketing Tips: Essential Principles to Successfully Ask for What You Want in Your Business
Learning to ask for what you want in your business does not come naturally to most entrepreneurs. Let's discuss some key principles to help you formulate a plan for asking the right questions, to the right people, at the right time, to get the right results.

Skyrocket Your Coaching Business: Build a Business Model that Supports Your Desired Lifestyle
It takes the right support to accelerate a coaching business. A team is essential. Your time is best spent on things that only you can do, so build a team around you to do the rest, and create a lifestyle of balance.

Small Business Marketing – A Different Look at Understanding Your Niche
Do you struggle in this supposedly essential step of ‘identifying your niche’? In this article you’ll learn how to ask the right question that makes everything easier in marketing your small business, and why you don’t need a ‘niche’ after all.

Solopreneurs - Use Daily Action for Momentum and Meaning
Solopreneurs have unique challenges in keeping momentum going in their growing businesses, and that is knowing what to do each day. Taking action every day is the only thing that gets you closer to your goals, and here are some great tips to help you stay in momentum.

Starting Your Own Coaching Business – Start with Telling Your Story
Starting your own coaching business requires you to be clear about what you offer that’s unique to prospective clients. There’s no better place to start than with your own story. In this article you’ll learn what it means, “Your truth will set them free.”

The Importance of Authentic Marketing for Your Coaching Business
Building your coaching business requires that you learn how to market your services authentically in a way that's aligned with who you are. It's not enough to be qualified; you need to know how to attract the right kind of clients.

What’s Your Motivation for Marketing Your Coaching Business?
Growing your business is a long-term proposition. It takes a certain mindset to continue marketing, and without the right motivation it can become a dreaded task. Let’s talk about keeping this part of business personal and motivating for the long term.

Networking and Joint Ventures-Why to Ignore Your Competition
Too many coaches, healers and consultants get caught up comparing themselves to everyone else and worrying about their "competition". In this article, I'll explain why that is a waste of time and outline a better approach to making connections and building your business authentically.
Get Coaching Clients: A Simple Strategy to Fill Your Next Program or Event
Often times, in order to take the next step in business, you must go against what others think is right for you. Let me teach you how to overcome this obstacle and a simple strategy I use to stay on track and reach my goals while building a new program or launching a live event.
Find a Business Coach: 3 Steps to Choosing the Right One for You
When growing your business, it's important that you find support that is right for you where you are right now. I'd like to share three important criteria for finding and hiring your next business or marketing coach, teacher, or mentor so you can help more people and make more money.
3 Ideas To Ick-Proof Your Brand
Do you ever feel like your brand is out of alignment with your values system? If you said "yes", I'm curious: why is your brand icky? Your brand is made up of the look, the feel and the experience of doing business with you. Does it look like a mess? Is your design all over the place? Have you outgrown them and become more sophisticated and evolved? Does it feel pushy or sleazy? Are you using tactics that you think you need to use to make sales? Do you find that when you market, you wind up feeling like a slimeball? In any case, an icky brand is no fun. It's gross and uncomfortable, for both you and your clients. Join me in stamping out ickiness in branding.
2 Traits To Create Relationship Through Your Brand - With People You've Never Met
Are you "marketing at" your precious potential clients or connecting with them? In other words, do your marketing efforts feel more like you're shouting at them with a megaphone, or like you're having a two-way conversation? In this article, you'll learn how to create connection and conversation with your prospects, by cultivating two traits: Curiosity and Generosity.

Fresh Ideas For Your Brand (That Won't Freak Your Clients Out)
Why are new ideas so tricky? As a business owner, it’s crucial to keep things fresh and interesting. However, it’s just as important to introduce new ideas carefully and thoughtfully. This article explains how to use a special mix of ingenuity, bravery, and finesse for successful new ideas in your brand.

Other authentic marketing Related Articles

Discernment
How can we experience our authentic voice? As discussed in Part Two, authentic messages can be recognized as internal positively-phrased directives. In this way they are unlike authoritative "no" messages which direct us not to do something, even if these also come from within.

Self-enquiry and authenticity: How do you become who you really are?
To learn who we really are, to become authentic, involves a process of self-discovery, partly through the skill of self-enquiry and partly through contact with others. We learn to discriminate, to identify the parts that are authentic compared with those that are not. This is illustrated by a story, which also shows how often this process is initiated by some life or work crisis.

Smart Women Think Like 10 Year Olds!
This article is about reflecting on who you were as a 10 year old girl----before hormones and society began to manipulate your thinking. Are you still the authentic girl you were at 10? As women, we take on many roles between the ages of 16-35. Along the way, it can be a challenge to maintain our core, our authentic selves. It’s essential that we return to that place—our core so that we can live a full passionate and purposeful life.

Telling an Authentic Story About Your Brand
Story telling can be a powerful marketing tool for your small business. Communicating stories about your company history, people, culture, services, etc helps customers identify with your brand. Seth Godin, a popular marketing author and blogger, made a great comment about story telling during a recent teleseminar - part of the virtual book tour for "Meatball Sundae - Is Your Marketing Out of Sync?". He said "telling an authentic story starts by living an authentic story." It seems like a simple concept...
"It's so obvious"
I gave a talk to a fashion industry audience recently. I was explaining my research and work around authentic business and why authentic business is simply a better way to do business. One of the people in the audience came to me afterwards and said “it is so obvious, and yet so few businesses do it.” EXACTLY! and this is my mission.
Authentic Leadership
As an authentic leader you are an effective leader. Leadership is founded on character and intent but before this is possible you must know yourself more thoroughly than anyone else does. For you to become more effective with others, you first must become more effective with yourself. Before you focus on finding the right partner, seek to be the right partner. You must commit to being genuine, to be authentic, to be unafraid to know yourself and let others see you that way..

Are You Self-Employed or Self In-Debt?
Are your best customers Visa, Discover and American Express? I get very excited about teaching Authentic Marketing and here is what I know for sure. Become your very best at authentically marketing yourself. Put your emphasis on being authentic, run your business as a business.
Best Sales Stories For Getting More Referrals
My wife Marian is a strong believer in what she calls “your authentic voice”. For more years than I care to admit, I looked at the style of those who seemed successful and tried to copy it. My thinking was that if it worked for them, it should work for me too. What I failed to realize is that the reason it worked for them was because it was their authentic voice, not mine.

The Power of Tears
Discover the difference between victim pain and authentic pain and how expressing your authentic tears can open you to joy.
The Illusion of Authentic Leadership: Where Did the Morals and Trust Go?
This article focus on Authentic Leadership, the role values, ethics, morals, and trust play in leading others. A must read for those who are seeking a deeper understanding of what it means to "Lead with Purpose" in an authentic and trustworthy way. How to separate yourself as a leader from the pack.
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