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Virtual Book Tours - A Marketing Tool for Your New Book
A virtual book tour (VBT) uses similar concepts as a book tour except it is done virtually on the Internet. Instead of physically going on a tour visiting book stores, you visit blogs.
Assumptions Anyone?
Social media gives power to our assumptions. If we're viewed as leaders in our fields - our assumptions are often taken as facts by our audiences.
Creating a Marketing Success Strategy for Your Book
Whether you’re a self-published, first-time author or a writer who’s landed multi-book deals with a major publisher, the truth is your job’s just starting. Whether you’re self publishing or going with a traditional publisher, assume that all of the responsibility for securing media coverage for your book rests firmly on your shoulders. The good news is if you utilize traditional PR, and various forms of online media including blogging and social media, you can create interest, start a buzz and develop a fan base and – sell books!
Writing a Best Selling Book
How to write a book that hits best seller lists.
Is Your Sales Training Missing These Ingredients?
The last time you went on sales training, were you engaged in the decision? How long was the sale training and/or was the sales training ongoing or was it just the flavor of the month? When or what day(s) of the week was the sales training delivered - during pay time or no pay time? Did the sales training take your personal sales needs and learning methods into consideration? Were you able to apply the sales training methods in the real world? Were you encouraged to return for further sales training or to meet with your sales coach and discuss your experience? Was the sales training based on sales management objectives?

The Elements of a Successful Career in Self-publishing
BookWhirl.com features a checklist on the basic elements that make up a successful career in self-publishing.
Traditional Sales Training is a Waste of Time and Money!
Traditional sales training is a waste of time and money because it does not work! In many organizations, sales training is the flavour of the month, with no consistency. Sales training conducted over one, two or three days, in-house or as a public seminar, is really a waste of time and money. Sure the motivation and a couple of sales training tips may be good for the next 30 -90 days, but if sales training techniques are not implemented within 24-48 hours of learning them, they are forgotten and the sales training becomes a waste of time and money.

Sales Training, without supporting Sales Management Training,
Many organizations invest in sales training which is wonderful but unfortunately, they do not invest or even consider supporting sales management training. Sales training will not be effective unless management is onboard. An organization will benefit from efficient use of time and get more “bang for your buck” with supporting sales management training.
What you should know before you invest in a sales training program.
Sales training is the foundation for a successful sales career. However, not all sales training is grounded and there are many factors to consider when selecting a sales training program. An individual wouldn’t have any direction without sales training. He/she would be wasting his/her own potential and the resources of the company. Therefore, it is important that the sales training relate not only to the individual’s needs but also to management objectives and their line of business.

Why Most Sales Training Programs Do Not Produce Results
Most sales training programs do not produce lasting results simply because they are “canned”, just like TV laughter. They can be antiquated, ineffective, and not buyer focused. There is a definite need for most sales people, business owners and non-selling professionals to improve their ability to market and sell their products and services. I am referring to such non-selling professionals as consultants, lawyers, doctors, and dentist. There is a problem with a large percentage of sales training in the marketplace today. Just take a look at the end results subsequent to the sales training of yesteryear.

Is 87% of Your Sales Training Investment Wasted?
Research has proven that 87% of information acquired during a sales training session will be lost one month later upon completion of the sales training program. This research was conducted by Huthwaite.  Therefore, 87% of your time allocated to sales training is lost because the acquired knowledge is generally forgotten after 30 days! What is the solution to this problem as it pertains to sales training?

Writing a Book? Here Are Some Things To Consider About Marketing It
You thought writing a book was hard? Wait, the much harder part comes when it's time to market it, so you want to make sure you've got a good book publicist who knows what to do. Here are some marketing tips for making your book a best seller.
Don't Say Thank You?!
Chris Randolph, author of "The Sales Edge" talks about how to maintain a positive attitude when dealing with rejection
Humor with a Purpose: How to Hire a Funny Speaker Who Can Still Deliver a Powerful Message
Find out why humor works, and how a funny speaker can deliver a powerful message with Connie Podesta. Read on to discover her successful secrets.
Halloween Howl Seven by Author Paige Agnew
In keeping with the theme of Halloween, Seven is a mystery suspense thriller in which seven people are part of a large mysterious kidnapping for an unconventional social experiment.

A Plea to my Publisher
Sometimes life just happens. I have a book manuscript due on February 1st. In light of that looming date, I just sent this note to my publisher:
Michael Hyatt guest post today - Forget the royalties – just give my book away
I have yet to meet an author who thought his/her publisher did enough marketing or who was satisfied with . Most have the fantasy of writing the book, submitting the manuscript, and then sitting in a lawn chair next to the mailbox, waiting on those big checks to show up. The reality of publishing and the source of real income is a quite different picture. Several years ago , author of , told a small group of us author wannabes something that revolutionized my approach to writing. He said, “Everyone I meet wants to write a book. I tell them, ‘Write your book. Do a great job. Now you’re 10% finished. The remaining 90% consists of marketing, promoting, developing ancillary products, etc.’”

The world doesn’t pay for what you know, but for……….
Okay I’ll go ahead and finish the sentence: The World Doesn’t Pay You For What You Know but for What You Do. I guess we would all acknowledge the truth of that and yet I am amazed at the number of people I run into who are bogged down in analyzing, learning, planning and organizing when what they really need to do is take action. I think more than anything else that’s what separates winners from losers – the winners take action.

Other author Related Articles

Ten Questions with Jeffrey Pfeffer
Jeffrey Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University. He is the author or co-author of twelve books.Dr. Pfeffer received his B.S. and M.S. degrees from Carnegie-Mellon University and his Ph.D. from Stanford.
Triggers
Author/Writer/Guerrilla/Genius Joseph Sugarman, author of "Triggers," gives us fascinating information about triggers to making a sale.
The Entrepreneurial Author: Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock Foreward by Rick Frishman
When I started doing promotional work, I was always given a limited budget. This meant that I had to get creative and that was one of the things that really appealed to me about promotional work. So, for a long time I was doing “guerilla” marketing – without knowing it. When I was asked to do a review for the new Jay Conrad Levinson book I was very pleased. Since David Hancock is a co-author, that made me even more interested in this book because I’ve enjoyed his entrepreneur author blog. David and I share many thoughts about how authors, especially business book authors, should approach their promotion. Many of these thoughts are included in the pages of The Entrepreneurial Author. Let me say in the beginning that this book is good for many entrepreneurs – not just authors.

Inner Healing with Fibromyalgia
The Author experienced fibromyalgia for 12 years and changes her mind-set for healing. It was an inner healing first by forgiving and loving herself and doing the same for others. Then attacking the problem one on one for inner healing. She writes about this in her books, "In Due Season," and "Poise for the Runway of Your Life." The author was able to step into her dreams and destiny without any symptoms of this disease and began to write books and model at age 51! Her story is on her website.
Connect to Your Readers and Create Raving Book Fans
Imagine a crowd of people--your ideal clients and readers--reading your book and loving every word of it. Imagine them devouring every page, reading it again, telling everyone they know about how fabulous and life-changing it is, and then passing your book on to their friends and colleagues. This is what every author wants--a crowd of dedicated, raving fans who can't wait to work with them. And, believe it or not, every author can have it.
How to Independently or Self-Publish Your Way To Fame And Fortune In Six Easy Steps
Do you longingly dream of becoming a published book author; but thought it could never happen to you? Well, not only can it happen to you; but you can make your dreams of becoming a published book author come true without spending a single solitary dime. Self and/or independently publishing your book is an option that is literally available these days to anyone willing to put in a few hours of work. And I'm going to tell you exactly how to do it in six easy steps, using programs freely available on the Internet.

Interview with Sylvia Lafair
Sylvia Lafair is a clinical psychologist and author of "Don't Bring It to Work". She specializes in developing leaders and transforming teams. Sylvia has been a top author for my site and I decided to ask her a few questions to learn more about her and how she helps entrepreneurs grow their businesses.

Helped by “The Help”
A motion picture titled “The Help” is proving to be a surprise late summer box office hit and after watching it recently, I wanted to know more about the author of the book on which the film was based. Among the things I found in the book, the film and the author’s personal story was a set of the most important lessons any business owner can ever learn.
Article Marketing: 7 Steps to a Great Author Resource Box That Drives Targeted Traffic to Your Site
Syndicating your articles online, also referred to as article marketing, is the #1 way to drive traffic back to your web site, if done correctly using an author resource box. Your author resource box plays just as strong a role in the makeup of your article as does useful content. Here are 7 steps you can take in your author resource box to drive targeted traffic back to your web site:
Michael Hyatt guest post today - Forget the royalties – just give my book away
I have yet to meet an author who thought his/her publisher did enough marketing or who was satisfied with . Most have the fantasy of writing the book, submitting the manuscript, and then sitting in a lawn chair next to the mailbox, waiting on those big checks to show up. The reality of publishing and the source of real income is a quite different picture. Several years ago , author of , told a small group of us author wannabes something that revolutionized my approach to writing. He said, “Everyone I meet wants to write a book. I tell them, ‘Write your book. Do a great job. Now you’re 10% finished. The remaining 90% consists of marketing, promoting, developing ancillary products, etc.’”

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