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Guerrilla Problem-Solving
Guerrillas know that it's easier to sell the solution to a problem than to sell a positive benefit. That's why they position themselves as problem-solvers.

Solving the "Blues" Problem
First, let me define the "blues." I am not referring to clinical depression, which is a medical condition and requires the help of a skilled physician. I use the term "blues" to describe the type of depression most of us experience at one time or another. It simply starts with a mild case of "stinking thinking" and accelerates into a severe case of "stinking thinking."

The American Football League, American Basketball Association and Blog Talk Radio?
Where is social media headed, and are traditional revenue models still necessary to ensure sustainable viability? This article that reflects on a discussion with BTR Director of Programming and media veteran Philip Recchia sheds an important and necessary light on a question that will likely have to be answered sooner rather than later.

The Benefit of Hope
Can you find a way to sell the benefit of hope? If so, the practice might very well provide you with a significant advantage when interacting with customers or colleagues, especially in today's tougher economy...

What Makes A Winning Online Ad?
Why do some ads flop and others fly? Here's some valuable intelligence to fortify your next foray into the advertising trenches...

Core Desires Ignite the Conquering Force
Core Desires are the ignition mechanism for the Conquering Force. This is what a Core Desire can do in your life- ignite the Conquering Force within you. I've taught hundreds of karate students, most of whom indicated they wanted to be black belts, but few of them ever achieved that distinction. Not because they didn't have the ability but because it wasn't a Core Desire. The sooner you identify your Core Desires, the sooner your Conquering Force kicks in. Then, and only then, will you truly have what it takes to achieve at high levels, which is where the greatest joy and happiness can be found.
On The Leading Edge of a New Paradigm: A Socially Conscientious Approach to Collaborative Enterprising (Buyers Meeting Point)
“It is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to, than I have ever known.” Final sentence of A Tale of Two Cities, Charles Dickens, English Novelist (1812 – 1870)

SWaM: A Transformation in Mindset from an Adjunct Undertaking to an Economic Necessity (Report on Virginia Forum 2008)
“On August 10, 2006 Governor Timothy Kaine signed Executive Order No. 33 (2006) focusing on enhancing business opportunities for small, women-and-minority-owned (“SwaM”) businesses.
Have you put in your 10,000 hours?
Length of time required to master a skill or craft
How About, THANK YOU?
It started with a turkey. In the early days of a start-up company I once worked for, a plump turkey was a small thank you token given to employees around the holidays. The turkey-giving practice lasted maybe three years, until the growing size of the organization necessitated its change. And while enhanced benefits emerged to replace that poultry gift, I found it amazing that the missing turkey still appeared as a resentment issue five years later in employee forums.

Other axiom Related Articles

Customer Service
The Golden Rule, "do unto others as you would have them do unto you," may seem self-evident in the way we try to conduct our personal lives. Yet this axiom is assuming new importance as a guiding principle in the world of business. The climate of the recession-ridden early 1980s, when customers blithely traded away high-quality service in exchange for price reductions or convenience, is no more. Instead, customers are demanding service again. Companies of all sizes are realizing that their strongest selling point can sometimes boil down to treating customers as they would like to be treated - or better. "Consumers are beginning to feel that their needs haven't been met," explains Bonnie Jansen of the U.S. Office of Consumer Affairs. "They're sick of getting poor service all the time."
The Customer Isn't Always Right
A blasphemous concept? Or smart business. We take a closer look at this age old axiom.

Publish or Perish
The axiom "publish or perish" doesn't just apply in the academic world. For independent professionals, publishing articles, white papers, and how-to manuals accelerates your ability to gain clients. Here are some guidelines to help you get started or expand your publishing efforts.

Building a Leadership Team - Part 1
Talent is necessary for building a winning leadership team, but talent is not sufficient. You can recruit the very best in every functional area of responsibility in your organization, but unless they work well together, you will fail to create sustainable value. And in a competitive environment, you will lose to teams with far less talent if they work well together but you don’t. There is a tongue in cheek axiom that comes as a corollary to this – “I’d rather be lucky than good.” If you believe in blind luck, go with God and stop reading. If you believe we make our own luck, I’d like to share three principles for creating a great leadership team and some practical insights into each: agreement on the mission, clear communication, and balance. Pat1 = Agreement on the mission.
Building a Leadership Team - Part 2
Talent is necessary for building a winning leadership team, but talent is not sufficient. You can recruit the very best in every functional area of responsibility in your organization, but unless they work well together, you will fail to create sustainable value. And in a competitive environment, you will lose to teams with far less talent if they work well together but you don’t. There is a tongue in cheek axiom that comes as a corollary to this – “I’d rather be lucky than good.” If you believe in blind luck, go with God and stop reading. If you believe we make our own luck, I’d like to share three principles for creating a great leadership team and some practical insights into each: agreement on the mission, clear communication, and balance. Part 2 = Clear Communication
Building a Leadership Team - Part 3
Talent is necessary for building a winning leadership team, but talent is not sufficient. You can recruit the very best in every functional area of responsibility in your organization, but unless they work well together, you will fail to create sustainable value. And in a competitive environment, you will lose to teams with far less talent if they work well together but you don’t. There is a tongue in cheek axiom that comes as a corollary to this – “I’d rather be lucky than good.” If you believe in blind luck, go with God and stop reading. If you believe we make our own luck, I’d like to share three principles for creating a great leadership team and some practical insights into each: agreement on the mission, clear communication, and balance. Part 3 = Balance
Front and Center: Why that may not be the place for your CEO in a crisis
It's a marketing axiom: The leader is the brand. What if crisis is underway---and your CEO's communication skills are not a strength--that conventional wisdom warrants a second look.

Latest Government of Canada Scandal Belies the Very Prinicples Associated with Effective Purchasing Practices
In the opening comments from a recent segment of the PI Window on Business Show in which I had interviewed government contracting expert and author Mark Amtower, I had made reference to the famous Louis Pasteur quote that “Chance favors the prepared mind.” I would of course have to admit that I found myself reflecting on its validation as an axiom during a conversation with one of the top investigative reporters in the country, Kathryn May regarding a story that “broke” yesterday on the pages of the Globe & Mail.
Can’t Stop Marketing Even in the Dog Days of Summer
Without sacrificing vacations, there are huge summer opportunities for marketing. When I was in sales, we had an axiom: a week off is always followed by an off week. So if summer sales are slow because of your vacations or client vacations, you need to take some action to turn things around.

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