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A Web-Branding Blueprint For The Experience Economy
Change is inevitable; as an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing and branding. Failure to adapt to new realities results in potentially unwanted dramatic consequences.

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The Small Business Owners Path of Least Resistance
Recently, I was sitting having my morning coffee, calmly looking out the window enjoying the thick cluster of oak and pine trees in my back yard. The sun was peeking through the dense leaves, and a stunning red cardinal was perched on a branch. It really felt like heaven and I felt momentarily grateful for the journey that had brought me to that moment.

Improving Microfinance as an Anti-Poverty Tool
As Father Joseph Philippe, the co-founder of the Haitian MFI Fonkoze, states: “You can’t just give a woman a loan and then send her on her way - you have to accompany her as she struggles to make her way out of poverty.”

Descriptive Stories Sell on More than One Level
Perhaps you've heard or been taught that sharing Features, Advantages and Benefits (FAB) is a more effective approach than just feature dumping on our prospective customers. But do we effectively do that in our sales conversations? Let me share a simple experience where a young shoe salesman (Joseph) did this very well.

There are Wolves at the Door and I Used To Be One
So you have decided to open your own business--to "Follow Your Bliss" as the wonderful folklorist and mythologist Joseph Campbell was wont to say. You are to be truly commended for finding the courage within to do so and taking that leap; but be cautious--there will be wolves at the door. I know this, because at one time I used to be one.

What Does It Mean To Be An Entrepreneur?
I wanted to share my thoughts on a recent article from Inc. Magazine on an economist named Joseph Schumpeter who had a very insightful way of looking at entrepreneurs. I found that it captures the essence of the day-to-day grind most small business owners experience.

Book Review: Television Secrets for Marketing Success
Joseph Sugarman is probably best known for his BluBlocker® sunglasses, which he sold in print, by informercial, on QVC, and retail. Although this book is ten years old, his key insights are still relevant today.

Marketing Secrets Of A Mail Order Maverick
This is my third review of a Joseph Sugarman book (previous reviewed: Triggers: 30 Sales Tools You Can Use To Control The Mind… and Television Secrets for Marketing Success).

How Much Does The Customer Experience Matter?
After watching Jeffrey Pine’s video on authenticity and the power of the experience, I decided to conduct my own personal experiment. My lab was the realm of beauty salons. For the last five years, I’ve gotten my hair cut at a local salon known for its fantastic client experience. Total cost of a haircut there is typically $60. Yesterday, I took my appearance in my hands and headed to the local discount haircut chain where I paid $5.99 (with a coupon) for a trim.

Home Staging is More Practical Than a Buried Statue
Home staging expert, Staging Diva, discusses the custom of homesellers burying statues of St. Joseph in their yard, with hopes of selling faster.

I Took A Risk And Guess What
I decided at the young age of 16 that I needed to start taking risks in my life, as many things were not going as planned. I had been living in St.Joseph, Missouri for many years and it was time for me to buy a car, I knew what I wanted but had no way to pay for it or where to find one.

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