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Assumptions Anyone?
Social media gives power to our assumptions. If we're viewed as leaders in our fields - our assumptions are often taken as facts by our audiences.
Tips for Online Marketing that B2B Marketers Can Use
Business to Business (B2B) website marketing involves some practices that are crucial for the success of your online business. B2B websites of today needs to be more than a simple brochure of the online company. They are required to engage the visitor in a dialogue, be it about a new industry trend or about the next stride towards purchase. B2B marketing, while promoting the benefits, should also foster trust.
5 eMarketing Status Quo Beliefs to Challenge
Challenging our status quo beliefs is critical for marketers who want to step up their ability to attract, engage and inform prospects in ways that help them choose to become buyers.
How Many Points of Contact Does it Take to Make a Sale?
Points-of-contact represent all your marketing tools and generally every way in which people come in contact with your company. It usually takes many touch-points to make a sale – the old average was seven. Today we are inundated with so many sales messages it takes more. Having a wide variety of different tools increases your chance of being in front of your ideal client at the moment they want to buy, or have someone to refer you to. Employing a mix of big and splashy, or small and direct vs. en mass and automatic make it easier to cover more bases in man power and budget.
Integrating Social Media into Website Strategy - Part I
At what time should a company develop their website strategy? When participating in social media or does an updated/new site lead to social media participation? In this article I outline still important, ‘back to basic marketing’ questions; website strategy for web 3.0; tips on how to integrate social media into your site; and ideas on how to include social media in the overall marketing plan.
What’s Hot in B2B Marketing?
Marketing budgets are expected to grow by 9.2% over the next year including and increase in spending on brand building.
Social Media Gains Momentum for B2B Marketers
According to a recent Business.com study, • B2B marketers most often turn to social media for Web site traffic (77%) lead generation (67%) and improved search results (57%) • B2B marketers using specific metrics are seeing positive impact in the form of search optimization • Significant differences exist seen a positive impact in their social-to-search usage between those who have seen a positive impact in their social media efforts on search (The Best) and those who are not measuring, (The Rest). • The Best use social media techniques to enhance their paid search marketing efforts 67% more often than The Rest • 74% of marketers in The Best have seen an increase in Web site traffic since the inception of their social media program

3 Ways for Industrial Marketers To Evaluate Their Brand
In today’s economy and competitive environment it is very important for industrial and manufacturing companies to be smart marketers. Companies need to understand what they are good at and why they are different that their competition.

A Wake Up Call for Marketers
Understanding and embracing digital media is critical for today's ad agencies and marketers. Nike has worked with the brilliant creative agency Wieden + Kennedy since 1982. Their founders have a longstanding close relationship. Yet Nike needs more than terrific traditional campaigns. They need to take full advantage of the internet and build a cohesive online strategy to reach their target audience, build their brand, foster their community and drive sales. Apparently Wieden didn't prioritize online marketing to the degree Nike needed. And so earlier this year, Nike announced that they'll move their interactive assignments elsewhere. This wakeup call about online expertise isn't just for big consumer ad agencies. B2B marketers, consultants and agencies should pay attention as well.

Small Business Guide to Marketing on a Limited Budget to Land New Customers
Would you like to compete with the big players in your industry when it comes to marketing your business? Would you like to do so in a way that creates results but doesn't cost you a fortune? If so, then you must read on...
Why Hiring Managers Keep Blowing It
Hiring mistakes happen over and over. We explore why mistakes are happening and make recommendations on how to find hidden stars.
Find New Customers | Great content on B2B demand generation and always FREE
"The content at Find New Customers is so good, you really should make it a pay site." That has been suggested several times. Problem is, that is not our business strategy.
Find New Customers Helps Businesses Keep SCORE to Improve Demand Generation
New Demand Generation Program uses Innovative Methodology to Improve Qualified Lead Generation, Increase Conversion Rates and Make More Sales
Outbound vs. Inbound: The Risk Management Issue in the Complex Sale
Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales. In the most straightforward terms, the risk is that letting high-value prospects progress that far without proactive engagement-and instead relying too heavily on inbound marketing and marketing automation to find, nurture, and convert them-can result in losing deals to the competition.

Other b2b marketing Related Articles

Getting Into Marketing Momentum
Do you know the #1 reason why most businesses fail and why you could become a fatal statistic as well? The answer is ... MARKETING, MARKETING, MARKETING. Marketing is the “life blood” of any business. Without marketing, there are no revenues. Without revenues, there is no business. So what is blocking you right now in your marketing efforts? What will it take to get your marketing into high gear? The following five principles are your essential starting point.

Create, Optimize, Monitor, Enhance – The Search Engine Marketing cycle
If you want to increase online revenue, optimizing your website and setting aside a budget for online marketing campaigns, is a must. Like any other marketing initiatives, online marketing should be a component of your marketing plan. If it isn’t, you are losing out on a huge opportunity to make money. Online marketing campaigns range in cost from $10,000 to around $30,000 annually. They generally require eight weeks to implement and result in long-term benefits for you. Search Engine Marketing includes components such as Search Engine Optimization, Link Building, Paid Marketing or Pay per Click, and content writing. It is also known as web marketing, internet marketing, and search marketing.

Are You Guilty of One-Dimensional Marketing?
So if all marketing tools can work, how can this be? Far too often people treat their marketing like a one hit wonder. Someone tells them a certain marketing initiative was highly effective for them and off they go to try the marketing idea of the week. But alas, they don’t get the same result. This is because they are practicing one-dimensional marketing.
Effective Efficient and Affordable Marketing
A new marketing era has begun. The marketing 2.0® model has begun to revolutionize how marketing is done not only for clients but also for the marketing companies themselves. Just as Wal-Mart utilized technology to become more effective, efficient and affordable in the area of discount retailing, the marketing industry is also making changes to help benefit businesses of all types and sizes.

HOW TO MAKE YOUR WEBSITE GET LIFE CUSTOMERS
On my first day in a marketing class the lecturer asked me what is the relationship between sales and marketing. Those days I was newbie in marketing and all I knew about marketing was the word sales. To me marketing was synonymous with sales. Back then I did not know what I know today that sales is one part of any business marketing activities. Therefore I had no clue what marketing was. To me, marketing was sales. The lecturer went on to tell the class that the role of marketing in an organization is to chart the way forward on: 1. What products to produce.

The 3 most common reasons why marketing fails
As the CEO of a marketing firm and a marketing copywriter, I see horrible marketing every day. Here are the 3 most common mistakes I see businesses make with their marketing which causes their marketing to fail...
6 "Easy-To-Implement" Marketing Mindsets
Marketing is not an exact science. It often takes trial and error to determine what marketing strategies and tactics will work best for your business. However, you can create some marketing momentum by getting your mind in marketing shape. Here are 6 ways you can jumpstart your marketing.

3 Simple Steps to Creating Your Marketing Calendar
What is a marketing calendar? This article asks and answers the questions what is a marketing calendar and offers in three easy ways for you to create your next marketing calendar. First you'll need a strategic marketing plan with all your marketing tactics ready to be put into your new marketing calendar. Then you'll need use your marketing calendar to kick all your marketing into fast action.
How Does pURL Marketing Work?
Personalized URL (pURL) Marketing seems to have taken internet marketing to a higher level and made direct mail marketing much more effective. But how does pURL marketing work and what makes it more useful than traditional marketing?
Top 5 Reasons Why Mobile Marketing Will Increase Your Profits in 2011
Mobile marketing is in its infancy, going through the same growth pattern that I saw Internet marketing go through in the late 1990s. Rather than resist something new, which is what I did with Internet marketing, I'm embarrassed to admit, I've decided to embrace mobile marketing as a new frontier and fully explore the marketing opportunities for this medium in my business. Here are the top 5 reasons that you need to use mobile marketing in 2011 to increase your profits:

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