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Business To Business Franchises: 5 Compelling Reasons To Own One

Those who possess good selling skills, enjoy building meaningful and productive relationships, and the challenge of interacting with fellow business owners and managers, rather than consumers, will find some excellent opportunities worth investigating in the Business To Business franchise category. Your options are numerous, whether you have background in a white collar or a blue collar industry. B2B franchises offer several advantages and nice benefits, some of which I would like to discuss.

Business To Business Franchises: 5 Compelling Reasons To Own One

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I'm continuously shocked at the lack of just plain common sense (or common courtesy) from some Tweeps.

Ten Tips for Selling B2B in China
As the world economy struggles to recover, China continues grow due to strategic infrastructure investments by the Chinese government. Companies with products or technologies that support the government's agenda may have major opportunities. But, selling in China is filled with challenges and expert guidance is advisable. As a beginning, we offer ten key point (tips) for your consideration.

Resourcing B2B social media
Tips and advice about how to resource social media in a B2B business.

Social Media Gains Momentum for B2B Marketers

According to a recent Business.com study, • B2B marketers most often turn to social media for Web site traffic (77%) lead generation (67%) and improved search results (57%) • B2B marketers using specific metrics are seeing positive impact in the form of search optimization • Significant differences exist seen a positive impact in their social-to-search usage between those who have seen a positive impact in their social media efforts on search (The Best) and those who are not measuring, (The Rest). • The Best use social media techniques to enhance their paid search marketing efforts 67% more often than The Rest • 74% of marketers in The Best have seen an increase in Web site traffic since the inception of their social media program

The Marketing Secret That Will Determine the Success Or Failure of Your Business
You may say that customers should flock to your door because you have developed a better mousetrap. Sorry, but that is not how the world works. The company that wins the most customers is the company with the most appealing marketing message for their mousetrap, not the better mousetrap.

What is the best Franchise?

As a Franchise Consultant I get asked all the time: "What is the best franchise?" The "best" franchise is relative to what business model fits you the best. I would love to tell you that every franchise is right for you, but that would not be true. First thing you need to do is figure out what business model you want to operate. Things like: - Do you want employees or not? - Retail, Wholesale, Mobile, Home or Office? - B2B or B2C? etc... No where in there was Brand name or $$ right? That is because those things should come after you decide what business model fits.

Do you Know What The “e” Stands For In e-Commerce?
What does the “e” stand for in e-Commerce? Do you know?

Book Review: Television Secrets for Marketing Success
Joseph Sugarman is probably best known for his BluBlocker® sunglasses, which he sold in print, by informercial, on QVC, and retail. Although this book is ten years old, his key insights are still relevant today.

Increase Your B2B Sales Immediately
When you can prove to the customer that the benefits, when monetized, are greater than the investment you will be successful. It’s about speaking to the client in their language. It’s giving them the information they need to say “yes.” It’s digging into the financial benefits and presenting them in a way that’s understandable so that you can ‘close’ the deal.

Research Supporting ROI Based Selling

Your company’s success could very well be dependent on your sales professionals taking the next step – from simply talking features and benefits, to making a financially viable business proposition to clients. Investing in the sales function with ROI tools and financial insight allows today’s sales professional to properly create a framework for understanding and quantifying the potential benefits your product or service can deliver. Look at the following undeniable proof.

How to Build an Effective ROI Calculator

Building an ROI Calculator should be a team effort. Get the insight and input of key sales professionals and sales engineers to incorporate the benefits that are appropriate for your customers. They should also make sure the calculator looks very professional (we strongly suggest building the calculator in flash instead of using an Excel spreadsheet) and that it can be placed on your website or in a presentation that is used in front of a potential customers.

Make Your Sales Force “ROI Smart”
Your company’s success is often a direct result of customer relationships, effective marketing strategies, and a smart sales force that is properly equipped with the right sales tools.

ROI Based Marketing and Sales Strategy

If you are not sure that you need an ROI based marketing and sales strategy, think about the following for a few minutes: • 81% of buyers expect vendors to quantify the business value of their product or service, meaning 60% more projects are likely to be approved (Information Week). • According to an Ernst & Young study, only 2% of the buyers say vendors are exceeding their expectations for ROI justification during the sales cycle. This means 98% of the time sales professionals miss an opportunity to win the deal.


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