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The Ultimate Mompreneur: Julie Aigner-Clark Gets Her Start
She never wanted to run her own business; she just wanted to be the best mom she knew how to be. But today, what began as a single children’s educational video that she filmed in her basement with a friend’s camera and her cat as a prop, has morphed into a billion dollar company that continues to be an industry leader. Julie Aigner-Clark might not have predicted her own success with her Baby Einstein series of videos, but she was certainly happy to roll with it. Today, mothers the world over know this entrepreneur’s name, and love her for the intelligent videos she has brought to the market.

A Mighty Mother: Babies Fall In Love With Baby Einstein
“The first Baby Einstein video took off because it was a completely new concept,” says Aigner-Clark. “It was an entirely new idea. No one else had videos for babies.”

Lesson #1: Look To A Need That Is Right Under Your Nose
“Before Baby Einstein, I was an English major in college and after that I was a teacher in high school and left when I had my first baby,” says Aigner-Clark. “At that time, there was nothing that existed that was fun educational videos for babies. That is when I realized that there was a need in the market place and best of all I was my own customer.”

Lesson #4: Every Entrepreneur Needs a Little Brand Aid
According to Clark, the secret to Baby Einstein’s success has been “a good concept and a brilliant branding strategy.”

Creating a Billion Dollar Baby Empire: How Julie Aigner-Clark Achieved Success
“There was nothing on the market that I felt was any good, so I decided to make something myself.” That was Aigner-Clark’s reasoning for starting her now wildly successful series of children’s educational videos, Baby Einstein. While it might be a simple logic, her formula for success was far from it. How did this stay at home mom become a household name with families across America?

Julie Aigner-Clark Quotes
Julie Aigner-Clark Quotes
Marketing Morality
Is that an oxymoron? Is it possible to hold a marketer morally responsible?
Up In Smoke
Recently, I saw two attractive teenage girls smoking cigarettes. I watched them and it was obvious that they were new smokers. As a father who has watched two of his daughters go through the pains of death trying to quit smoking, I wanted to give the two young women a warning and a lecture. I didn’t do it, because they could rightfully have said it was none of my business. As an employer, I looked at those two girls and knew that it would definitely jeopardize their opportunities for getting some jobs. Many companies do not hire smokers. I looked at them as future parents and knew what that smoke would do to their babies, should they continue to smoke and ever become mothers.

How To Become A Leader.
Leadership is a skill you must master in order to become successful in online marketing. If you are to build a team that will stick with you after the hype has died down then you will need to be a great leader. If you are a great leader people will follow you and duplicate your successes which ends in a win-win situation for all.
Children Pose Home Staging Challenges
Staging Diva®, offers advice to home stagers working with homeowners with small children.
Heartburn
The rise and fall of Rocky Condino's contracting business.
Nothing Happens until someone Sells something!
What does it really mean to sell something? An idea, a dream, our values, an opinion, or ones self interests? Selling is simply: a transfer of enthusiasm and trust in someone or something. With this trust is born a responsibility and commitment to honor that trust, and do so willingly, no matter how challenging.

What’s in Your Spiritual Toolbox?
Ask ten people what spirituality means and you are likely to get ten unique answers. To one well-known Internet Marketer, spirituality means having a great toolbox of tools to help out with the inevitable situations life offers us.

Whats Going on at Your Hospital Emotional Intelligence Development
What's Going on at Your Hospital? Emotional Intelligence Development.

Smart Women are 40, 50, 60 and Beyond!
This article is about women realizing that it’s sometimes in our 40’s, 50’s, 60’s and Beyond when we realize some of our biggest life passions. Not so long ago, women felt that they had reached their prime after 50. Not so any longer! We’ve come a long way baby! Women today have Big Ideas, passion and energy. They are taking these ideas and turning them into big profits. Women beyond 40 begin to cultivate the wise wisdom they have learned in their 20’s and 30’s and use this to move their lives forward.

Do You Have What It Taks To Be An Entrepreneur
There are a variety of skills you'll need to succeed as an entrepreneur and chances are do not possess them all. One of the great things about being an entrepreneur is that if you lack certain skills you can always hire people with those skills to help round out your company skill set.
August Zen? Living in the Moment
This time of year, many of us are either awaiting a vacation, just back from one, or can’t remember when we last took one. It’s easy to feel conflicted. You can almost hear the voices in people’s heads: Why am I here? I should be enjoying the last rays of sun! How can I enjoy my vacation when my desk looks like this? Why can’t we be like the Europeans and take the summer off? Are you feeling that inner conflict? My challenge to you is to begin to notice what it’s like to live in the moment. Read on...
SERVICES SELLING I DIDNT RAISE YOU TO BE A SALESMAN
By Mike Schultz and John Doerr Mamas, don't let your babies grow up to be salesboys Don't let 'em sell siding or drive them big trucks Have 'em be consultants and accountants and such. Mamas, don't let your babies grow up to be salesboys 'Cause they'll never stay home or they're on their cell phone Even with family around. With all due apologies to Willie Nelson, I am sure this was the sentiment of most of our parents. Yes, be a lawyer or accountant or even (heaven forbid) a consultant, but please don't ever come home and declare, “Mom, I found my calling. I am going to be a salesperson!”

Hot Selling Products on eBay: Earn Money Online Selling
eBay has been the choice for many who want to earn money online selling. It's relatively easy to start up; all you need is a product. It seems that one can find virtually anything on eBay. But as a small business owner you don't want to sell just anything to earn money online, you want products that are going bring in the greatest amount of profits. Below are two examples of hot selling products on ebay.
The 9 Chill out steps to C Level Selling
How many times have you thought about engaging with the CEO, then when it comes to making the call you bottle out and call another point of contact lower down the chain, sounds familiar. I know the feeling.
The Fountain of Youth.
Everywhere we look these days there are products and programs to make and keep you looking younger. There is beauty at every age, what has happened to the beauty within??
Get Your Team and Customers Raving About You!
I’ve long believed that our impact as people and leaders is a function of the relationships we have around us. This article is about building those connections with our team, our customers or even our families doesn’t have to be a big deal or take massive effort. It can be found in the simple things.

Business Travel: When You Are the Homefront
Business Travel is stressful for the traveler. How about the folks at home? What can you do?
Help for Forgetful Sellers
If you need to get better organized, check out Sandy - a new virtual assistant that keeps you focused on what's important.
BEING PRESENT
Purposeful engagement transforms the way you think about and approach your work, allowing you to both learn and contribute. People who are winning at working know that being present magnifies their results, enhances their potential, and creates their future. They're not just at work, they're actively in it.
When You’re Smiling!
Can smiling help you to move forwards? Kate Harper believes that smiling is a powerful tool, not only to make your own life better, but to improve the lives of others. Read on-
Taking a Baby Break - Is It For You?
Should you put aside your career to be a stay at home mom for a while? Check out this article for more information.

Other babies Related Articles

A Mighty Mother: Babies Fall In Love With Baby Einstein
“The first Baby Einstein video took off because it was a completely new concept,” says Aigner-Clark. “It was an entirely new idea. No one else had videos for babies.”

Lesson #1: Look To A Need That Is Right Under Your Nose
“Before Baby Einstein, I was an English major in college and after that I was a teacher in high school and left when I had my first baby,” says Aigner-Clark. “At that time, there was nothing that existed that was fun educational videos for babies. That is when I realized that there was a need in the market place and best of all I was my own customer.”

The simplest idea can make the best business
Babylicious was the first brand of frozen babyfood to launch in the UK and is now the latest producer in Europe. The idea behind Babylicious was simple, as a mother of 2 small children founder Sally Preston wanted to give me babies the best possible food, no salt, additive or fillers, just good quality food. She discovered the only way to do this was to make it herself as jars and cans were very heavily processed and tasted terrible. There was huge market opportunity to provide quality frozen food for babies, so she did it herself!
SERVICES SELLING I DIDNT RAISE YOU TO BE A SALESMAN
By Mike Schultz and John Doerr Mamas, don't let your babies grow up to be salesboys Don't let 'em sell siding or drive them big trucks Have 'em be consultants and accountants and such. Mamas, don't let your babies grow up to be salesboys 'Cause they'll never stay home or they're on their cell phone Even with family around. With all due apologies to Willie Nelson, I am sure this was the sentiment of most of our parents. Yes, be a lawyer or accountant or even (heaven forbid) a consultant, but please don't ever come home and declare, “Mom, I found my calling. I am going to be a salesperson!”

What Is All This Talk About Change
However, most people do not like change. In fact, one could say that the only people that like change are babies and the people who work in toll booths or the cashiers at the convenience store! In fact King Whitney, Jr. remarked, “Change has a considerable psychological impact on the human mind...
The Toy Tycoon: The Early Years of Beanie Babies Founder Ty Warner
He dropped out of Kalamazoo College to sell stuffed toys. It might not have been the most promising of starts, but when the young Ty Warner decided to start his own line of stuffed animals, he wound up taking children across the country – and their allowances – by storm. Beanie Babies were affordably priced, and with their cute individual names, Warner found himself sitting on top of a gold mine.

Lesson #1: Tease Your Customers into Wanting More
Warner did not spend any money on advertising for any of his product lines, not even the ever popular Beanie Babies. He did not have to. Instead, he pursued a novel and cost-effective strategy of teasing and taunting his customers into wanting more.

Best Home-base Business For Mothers I
As babies grow, they demand more attention from parents, particularly from mothers. Home-based business was not a possibility in the past, the time when mothers were full-time devoted parent to their tots.
Marketing with YouTube
When you think of YouTube you probably envision mindless videos of dancing cats, babies that bite their brothers, or epic schoolyard battles. What you probably don’t know is that YouTube is the second most popular search engine in the world right now. Yep that’s right; they are behind Google and considered a search engine of sorts. More and more entrepreneurs are realizing that marketing with YouTube is an excellent way to promote their business.
Hoping For A Meaningful Change
Babies are helpless little critters who need their forebears to take care of every aspect of their lives. Mom and Dad need to feed the baby, clothe the baby, bathe the baby, shelter the baby, teach the baby, and save money so they can educate the baby and help the baby get a good start in life. And regularly, when the baby (who can't do ANY of this for himself) gets stinky, he needs Mom and Dad to change his smelly pants....
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