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A Mighty Mother: Babies Fall In Love With Baby Einstein
“The first Baby Einstein video took off because it was a completely new concept,” says Aigner-Clark. “It was an entirely new idea. No one else had videos for babies.”

Other baby einstein videos Related Articles

Cheeky Rebelliousness
Walter Isaacson, on Albert Einstein, from his new book, Einstein: His Life and Universe: "His slow development was combined with a cheeky rebelliousness toward authority, which led one schoolmaster to send him packing and another to declare that he would never amount to much."
The Ultimate Mompreneur: Julie Aigner-Clark Gets Her Start
She never wanted to run her own business; she just wanted to be the best mom she knew how to be. But today, what began as a single children’s educational video that she filmed in her basement with a friend’s camera and her cat as a prop, has morphed into a billion dollar company that continues to be an industry leader. Julie Aigner-Clark might not have predicted her own success with her Baby Einstein series of videos, but she was certainly happy to roll with it. Today, mothers the world over know this entrepreneur’s name, and love her for the intelligent videos she has brought to the market.

A Mighty Mother: Babies Fall In Love With Baby Einstein
“The first Baby Einstein video took off because it was a completely new concept,” says Aigner-Clark. “It was an entirely new idea. No one else had videos for babies.”

Lesson #1: Look To A Need That Is Right Under Your Nose
“Before Baby Einstein, I was an English major in college and after that I was a teacher in high school and left when I had my first baby,” says Aigner-Clark. “At that time, there was nothing that existed that was fun educational videos for babies. That is when I realized that there was a need in the market place and best of all I was my own customer.”

Lesson #4: Every Entrepreneur Needs a Little Brand Aid
According to Clark, the secret to Baby Einstein’s success has been “a good concept and a brilliant branding strategy.”

Creating a Billion Dollar Baby Empire: How Julie Aigner-Clark Achieved Success
“There was nothing on the market that I felt was any good, so I decided to make something myself.” That was Aigner-Clark’s reasoning for starting her now wildly successful series of children’s educational videos, Baby Einstein. While it might be a simple logic, her formula for success was far from it. How did this stay at home mom become a household name with families across America?

Stand Out with Web Video
Web videos can truly differentiate your products and services from the competition because Google, Yahoo! and MSN give videos top ranking. Even more importantly, visitors stay on a web page with video content over 50% longer than pages without video. With today’s video recording and screen capture technology, it’s easier than even to make and syndicate videos. Here are some tips for creating and distributing professional quality videos.
What is Your Competitive Advantage?
Two new baby-easy long-term memory strategies. Learn these and folks will think you are Al Einstein reincarnated. Start now.
And Why Don't YOU Use Video?
Using videos on blogs can seem daunting. But video is THE way to go [or so I am told] Yet I rarely use videos, and still have not used videos with me in them. Why? Well... here are the best 5 excuses.. you can add more....
Hoping For A Meaningful Change
Babies are helpless little critters who need their forebears to take care of every aspect of their lives. Mom and Dad need to feed the baby, clothe the baby, bathe the baby, shelter the baby, teach the baby, and save money so they can educate the baby and help the baby get a good start in life. And regularly, when the baby (who can't do ANY of this for himself) gets stinky, he needs Mom and Dad to change his smelly pants....
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