Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

baby einstein Tagged Articles



The Ultimate Mompreneur: Julie Aigner-Clark Gets Her Start
She never wanted to run her own business; she just wanted to be the best mom she knew how to be. But today, what began as a single children’s educational video that she filmed in her basement with a friend’s camera and her cat as a prop, has morphed into a billion dollar company that continues to be an industry leader. Julie Aigner-Clark might not have predicted her own success with her Baby Einstein series of videos, but she was certainly happy to roll with it. Today, mothers the world over know this entrepreneur’s name, and love her for the intelligent videos she has brought to the market.

Lesson #1: Look To A Need That Is Right Under Your Nose
“Before Baby Einstein, I was an English major in college and after that I was a teacher in high school and left when I had my first baby,” says Aigner-Clark. “At that time, there was nothing that existed that was fun educational videos for babies. That is when I realized that there was a need in the market place and best of all I was my own customer.”

Lesson #2: Make The Best With What You Have
“I didn’t have a video background, but my husband and I borrowed video equipment and started to shoot scenes on a tabletop in my basement,” says Aigner-Clark. “I put a puppet on my hand and plopped my cat down in front of the camera. My husband and I used our home computer to edit our first video.”
Lesson #3: Get Word Of Your Business Out There
“We didn’t spend any money on marketing and advertising,” recalls Aigner-Clark. So just how exactly did her basement operation become the billion dollar industry leader that it is today? What it all came down to, she says, was her ability to hit the streets and get people talking about her business.

Lesson #4: Every Entrepreneur Needs a Little Brand Aid
According to Clark, the secret to Baby Einstein’s success has been “a good concept and a brilliant branding strategy.”

Creating a Billion Dollar Baby Empire: How Julie Aigner-Clark Achieved Success
“There was nothing on the market that I felt was any good, so I decided to make something myself.” That was Aigner-Clark’s reasoning for starting her now wildly successful series of children’s educational videos, Baby Einstein. While it might be a simple logic, her formula for success was far from it. How did this stay at home mom become a household name with families across America?

Julie Aigner-Clark Quotes
Julie Aigner-Clark Quotes

Other baby einstein Related Articles

Cheeky Rebelliousness
Walter Isaacson, on Albert Einstein, from his new book, Einstein: His Life and Universe: "His slow development was combined with a cheeky rebelliousness toward authority, which led one schoolmaster to send him packing and another to declare that he would never amount to much."
A Mighty Mother: Babies Fall In Love With Baby Einstein
“The first Baby Einstein video took off because it was a completely new concept,” says Aigner-Clark. “It was an entirely new idea. No one else had videos for babies.”

Lesson #1: Look To A Need That Is Right Under Your Nose
“Before Baby Einstein, I was an English major in college and after that I was a teacher in high school and left when I had my first baby,” says Aigner-Clark. “At that time, there was nothing that existed that was fun educational videos for babies. That is when I realized that there was a need in the market place and best of all I was my own customer.”

Lesson #4: Every Entrepreneur Needs a Little Brand Aid
According to Clark, the secret to Baby Einstein’s success has been “a good concept and a brilliant branding strategy.”

Creating a Billion Dollar Baby Empire: How Julie Aigner-Clark Achieved Success
“There was nothing on the market that I felt was any good, so I decided to make something myself.” That was Aigner-Clark’s reasoning for starting her now wildly successful series of children’s educational videos, Baby Einstein. While it might be a simple logic, her formula for success was far from it. How did this stay at home mom become a household name with families across America?

Innovative Home-Based Business - Teaching Babies Sign Language
You’re on the phone with the babysitter, frantic not knowing why your baby is crying. She’s tried everything that she should have but nothing seems to calm your baby. You start to panic thinking maybe he’s sick, but she insists that she checked and your baby just seems to be unhappy. Your heart drops to the ground as you wonder what could be bothering your precious angel. Your secretary comes in and announces an emergency meeting, so without finishing your conquest to cure the baby blues you're forced to hang up with the sitter. With a guilt stricken conscience and a heavy heart, you try to pay attention to the meeting. But you can’t help thinking how much better life would be as a stay-at-home mom.
The Two Key Components to Living with Tenacity
Tenacity is a key component to success. We must have it to reach our goals. It’s the fuel that keeps us moving through the inevitable challenges. But how often do we take the time to stop and think about what tenacity really is? Let’s spend a minute to figure out what tenacity looks like and how we can create it to use to our advantage. When I’m working with clients I often use the analogy of getting your screaming baby strapped into a car seat to illustrate tenacity. Because, if you have kids, you have experienced tenacity! When you are putting your child in their car seat your purpose is to make your baby safe. Your baby hates to feel confined and wants nothing to do with it. You can not reason with a baby or explain your logic so you must just make it happen.

What is Your Competitive Advantage?
Two new baby-easy long-term memory strategies. Learn these and folks will think you are Al Einstein reincarnated. Start now.
Can You Think Like Einstein? Learn to Develop Your Mental Capabilities
Many can argue that Albert Einstein had one of the greatest, if not greatest, minds in human history. What separated him from the rest of the crowd and achieved greatness? One of my mentors studied his history to learn what traits he had and how he developed the use of his mind. He learned that Einstein practiced four disciplines that allowed him to develop high use of his mental capabilities.
Hoping For A Meaningful Change
Babies are helpless little critters who need their forebears to take care of every aspect of their lives. Mom and Dad need to feed the baby, clothe the baby, bathe the baby, shelter the baby, teach the baby, and save money so they can educate the baby and help the baby get a good start in life. And regularly, when the baby (who can't do ANY of this for himself) gets stinky, he needs Mom and Dad to change his smelly pants....
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Listen to Your Inner Melody

3 Competencies of Leadership

Steps For Starting A Small Business
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.