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The simplest idea can make the best business
Babylicious was the first brand of frozen babyfood to launch in the UK and is now the latest producer in Europe. The idea behind Babylicious was simple, as a mother of 2 small children founder Sally Preston wanted to give me babies the best possible food, no salt, additive or fillers, just good quality food. She discovered the only way to do this was to make it herself as jars and cans were very heavily processed and tasted terrible. There was huge market opportunity to provide quality frozen food for babies, so she did it herself!

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The simplest idea can make the best business
Babylicious was the first brand of frozen babyfood to launch in the UK and is now the latest producer in Europe. The idea behind Babylicious was simple, as a mother of 2 small children founder Sally Preston wanted to give me babies the best possible food, no salt, additive or fillers, just good quality food. She discovered the only way to do this was to make it herself as jars and cans were very heavily processed and tasted terrible. There was huge market opportunity to provide quality frozen food for babies, so she did it herself!
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