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PREPARE to Fund Your Technology Development
Finding funding for technology development can be a daunting process. Sources of funding, which include Federal Grants, State economic development funds, debt financing from investment banks, and equity funding from Angels or Venture Capital, will use some form of rating to determine your suitability for funding. This article presents a schema for evaluating a venture's "Funding Readiness Level (FRL) ®", which includes the market readiness of the technology or "Technology Readiness Level (TRL)", the maturity of the business or "Business Readiness Level (BRL)", and the ability of the venture to manage the deal process and negotiate in its own best interest or "Dealsmanship". (This article appears in the Jan/Feb 2006 issue of The Austin Business District magazine.)

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