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Just Say "No!"
Did you know that saying "No" can actually be doing a favor for the person you are talking to? Really -- it can!! It is also something that is really hard for overachievers to do. And that is what we are right? As entrepreneurs we take on all kinds of things, but sometimes they are not the right things for the time.

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Mastering the Message: Ogilvy Becomes the Most Wanted Man in Advertising
“Don't bunt,” Ogilvy once said. “Aim out of the ball park. Aim for the company of immortals.” It was with this attitude that Ogilvy returned to New York and decided to start up his own advertising agency. With the financial backing of his former employers Mather & Crowther, the company Hewitt, Ogilvy, Benson & Mather was founded in 1948. He had never written an advertisement in his life, and had only $6,000 to his name, but it was a dream that Ogilvy wanted to see through.

Puma’s love affair with African football deepens
Being the No. 4 sporting-goods brand is tough. But Puma is betting that backing African football (soccer to Americans) will differentiate the brand and win it a significant increase in market share.

Are You Willing To Do Whatever It Takes To Succeed In Business
There is a very simple reason some entrepreneurs do amazingly well in business while others do not. It has nothing to do with product or location or backing or education or street smarts or dumb luck. It has more to do with people willing to do whatever it takes for as long as it takes to succeed in business.
Sales Training 101
We are so conditioned to think about selling in terms of “helping customers,” that we sometimes loose sight of the fact that not everyone wants or needs “help.” Think about it. The assistance you offer one is the pestering you provide another. The most important thing to assess when dealing with customers is whether they are decisive or not when it comes to making a decision about your product. From there, you can gauge not only how much you need to give, but also how much “selling” versus backing off is actually necessary.

Bootstrapping Your Start Up Business.
You're better off spending money on only those things you absolutely need until you have established your business as viable. Once you have done this, you can enter the arena of capital formation through equity funding. You'll have a much better story to tell your potential investors AND a much greater likelihood of getting financial backing.
Financial Institutions Will Not Help Consumers With Credit!
This summer, after losing a significant source of supplemental income, backing out of a lease-to-purchase deal on a condo, and being in limbo regarding employment; I went into lock-down mode, and explored all possible ways to stay within my budget, protect my credit score, and prevent accumulating any new debt. This particular story is not even about the cumbersome fact that I, like many others, am completely "underwater" on my auto loan~this is about me trying to do the RIGHT thing in this Credit-Dependent Financial System we are living in, and getting nothing but sour grapes from a particular Financial Institution in Arizona.
Low Budget Business
A low budget business is a challenge and a labor of love; it has to be. With all the time and sweat equity put into a business without a lot of big financial backing, to have a low budget business that you hate makes no sense at all. Here are a few tips to help you shave a few more pennies off your operating costs or maybe make like a little easier for you.
GHG Emissions Reporting for Dummies
If companies want to say they are "green", then they need to document their GHG inventory among other environmental performance measures (how much they recycled, etc.). In addition to "backing up" their marketing claims, if new legislation affects them- they will be in a better position to manage GHG emissions. Many of my clients have embraced "green" reporting because their customers are buying "green" products and services over "non-green" companies.

Backing Up Your Files Has Never Been Easier
Disaster can strike in more ways than just your hard drive crashing and just because your computer is new doesn't mean that the hard drive will not crash. Besides a hard drive crash there is theft, fire, flood, and any of another multitude of factors that can wipe out your important files once and for all. Fortunately for you, backing up your files has never been easier.
What Makes A Good Management Consultant?
Many times during the course of my career as a coach to the world's best consultants, I've been asked what it takes to make a good advisor. The short answer - a synthesis of many key attributes - is that great advisors are all about the development of their clients. All consultants are smart, and have good systems backing them up. The great ones don't focus on their own smarts. Their focus is on the smarts of their clients....
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