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GETTING YOUR MESSAGE ACROSS
The nuts and bolts of effective media relations.

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Go, Coach!
I must admit that, though a fanatic football fan, I find that most coaches' books leave me cold. Not so the recent offering from legendary Michigan coach Bo Schembechler: Bo's Lasting Lessons (with John Bacon).

Sales Process: Repeat Success and Avoid Failure
Good sales people are naturals. They just get on with the job, their customers love them and they keep bringing home the bacon. But what is it that they are doing right? Do you know? Can you pass on those lessons to other members in the team? If you can get the whole sales team to consistently follow best practices, your sales revenue will increase dramatically.
How To Introduce Yourself in a Way That Will Grow Your Business
I don't know about you but I just love summertime! It's a time for outdoor barbecues and pool parties and meeting lots of fun new people. And meeting all these new people provides a terrific opportunity for growing your small business. If you think of the six degrees of separation (have you ever played the Kevin Bacon game?) almost every one you'll ever need to grow your small business is represented right there at that summertime barbecue. And you thought you were only going for the burgers!

Small Business Marketing - Finding Your First Customers through Referral Partners
If you're like many entrepreneurs I've encountered, you probably started your business because you are really good at what you do. At some point in time, you might have decided you were sick and tired of bringing home the bacon for your boss and you figured you'd be better off starting your own business and keeping the bacon on your own kitchen table.
Why You Need To Bring Home The Bacon
Why YOU Need To Bring Home The Bacon for your family...if you do not, nobody else is going to do it! There used to be a time when all we were required to do once we came into this world, was to go to school, get a good education, get a JOB and then retire with a gold watch and a "pension" That was true a long, long time ago.

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