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Flying High: How Kelleher Took Southwest to the Top
“I took an aptitude test in college, and it said there were three things I’d be fairly decent at,” says Kelleher, “being a journalist, an editor, or a lawyer.” Nobody – not the other airlines, not the financial community, not even his own aptitude test – believed Kelleher had what it took to start a successful company. So how did this man who was so destined to be a lawyer defy fate and become one of the most successful CEOs of his time?

Trust Insights
This article provides some in-depth insights about the nature of trust. The subject came up in a graduate level course on Transformational Leadership. In this article I answer four student questions.

Bad Apples on the Sales Force - Sales or Sanity?
I've met hundreds of these individuals during the past 25 years and they're all pretty much the same. They're loud, arrogant, know-it-alls that crave attention and will say pretty much anything to get it.
Lessons to learn from the book Good to Great
While the companies in the book Good to Great are large publicly owned corporations I believe that many of its lessons can be applied to small, privately owned businesses. I regularly recommend it as essential reading to our clients, who are all small business entrepreneurs. Here are some of the lessons to be learnt from Good to Great.
Direct Marketing and the Creation of Trust
This article talks to the impact of creating trust through direct marketing, and what the impact is when you aren't truthful.

Other bad apple Related Articles

Be An Orange
When a prospective buyer is looking at your product or service, he or she is really comparing you to the competition. So the question is, are they comparing an apple to an apple or an apple to an orange? It is vitally important in marketing that you find a way to be THE orange! In other words, what is it about you that makes you completely DIFFERENT from your competitor?
Premium Apple App Store? Mac App Store?
There are rumors that Apple is planning on introducing a “premium” section on the Apple App Store for selling more expensive third-party programs. I think the idea has some merit.
Perception remains that Jobs IS Apple
Whatever you want to say about Apple, it’s a brand that is considered one of the best. In the latest brandchannel’s brandjunkies 2009 report, Apple won accolades in several areas. However, it’s also a company that is viewed as having its future tied to CEO Steve Jobs—and that’s an image that needs to be changed.
Study: 2.5 million U.S., Canadian Households ready to buy an Internet-connected TV
There have been rumors that Apple plans to release its own television set later this year. I’m dubious, though I’d like to see it, along with a real beefing up of the Apple TV. However, if Apple did make theie own television, they’d probably want to have built-in Internet access.
The Sellers Research Group’s take on Apple’s financial
Apple announces its latest financial results today at 2 pm (Pacific). Naturally, we’ll be covering the announcements in-depth. But first I wanted to give you the predictions of what Apple will announce, as determined by the Sellers Research Group.
Apple won't: a) buy EA, b) buy Twitter, c) launch its own game console
Tough economic times or not, Apple is rolling in dough. It has an US$29 billion cash balance, so this has led to some crazy speculation on what Apple will do with the moolah. There's been talk -- crazy talk in my opinion -- that Apple will buy Twitter and/or Electronic Arts.

iWoz A Geek: The Early Years of Apple Co-Founder Steve Wozniak
He might not be as well known as the ‘other’ Steve, Apple co-founder Steve Jobs, but Steve Wozniak had just as much impact on the computer industry as we know it today. From designing over 50 mini-computers on paper in school, to founding Apple I and Apple II in the mid-1970s, Wozniak’s passion for the technology has forever changed the way the world does business.

Apple’s Decisions Could Be Impacting Your Bottom Line
Apple and its founder Steve Jobs are making decisions that are impacting you even if you don’t realize it. As it turns out, Apple has been making changes lately that will impact Internet marketers and Internet entrepreneurs around the world. If you want proof of Apple’s massive clout, all you have to do is look at statements they have made concerning Flash.
Why Apple is the "Apple" of Tech
Why does Apple continue to dominate the market despite growing competition daily? Because they are "Apple" and no one else is.

The New Rules of What-If
If you own a computer or read the news, you’ve probably heard of the “two Steves” – Jobs and Wozniak, who founded Apple Computers in 1976. Far less likely is that you’ve heard of Ron Wayne. He designed the Apple logo and along with Steve Jobs and Wozniak, was one of the original founding partners in Apple. Afraid that their new startup computer company would fail, Ron sold back his 10% stake in Apple for $800, only 12 days after he got it. If he’d held onto that $800 stake, even as a silent partner, today he’d be worth around $22 billion.

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