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Network Marketing Works? Then Why Is Everyone Failing? Got Really Bad News For You.

97% of new business owners are failing miserably. That means that you, right now, reading this email have a 97% chance of failing at your business. This percentage of failure probably gives you an ache at the pit of your stomach and I know because I’ve felt it. The 97% that fail are failing by choice. But remember that not everyone is failing. There is a definite line drawn between those who succeed and find incredible wealth and those who just get by.

10 Ways to Break it to them Gently - Diplomacy tips that keep customers

The task of giving bad news goes with almost every job. Employees may have to inform their customers of a price increase, of a product being out-of stock, or that their children aren't allowed to use the company's coat racks for rappelling practice. Employees facing these scenarios worry that the customer could become defensive, offended, or worst of all -- simply take their business elsewhere. That's a scenario where everyone loses. Employees get stressed, absenteeism and turnover increases, and customer retention plummets. Fortunately, there is hope.

Bad News and Problems with Hulu
Every website has to have a cute name these days. Hulu is a great example. The idea is a good one. Hulu is a site where you can quickly and easily download all sorts of television shows and movies right to your computer or other device. Best of all, Hulu is free and legal. That combination is tough to beat.

Lesson #4: Make People Your Priority
“Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy,” says Buffett. “And if they don't have the first, the other two will kill you. You think about it; it's true. If you hire somebody without the first, you really want them to be dumb and lazy.”

Dressed for Success: L.L. Bean Takes On Retail
Bean had designed the Maine Hunting Boot to solve his own problem of wet feet, but once it was created, he knew it was going to be a hit. He was so sure of its innovative design that he even paid the hefty sum to have it patented. Once the local shoemaker had made a few more pairs, Bean began to promote his product.

Lesson #2: Grab a Partner and Go

Orfalea recalls the way in which he first came up with his idea for Kinko’s: “It was an easy business…My dad made women’s clothing, and he had all this inventory to worry about. So I thought, this inventory thing is bad news. I don’t want anything to do with it. With a Xerox machine, I can dial a button and what comes out the end I can sell. It’s actually a simple, dumb business really.”

Guerrilla Learning
Let's start with the bad news. Much that you have learned in the past, although God's own truth at the time, has changed, leaving you misinformed or uninformed, so that a lot of what you know is wrong. In social situations, your lack of information is inconvenient, but in business, it's suicidal.

Fire Steve Ballmer. Or hire SuperNanny. Or Both.
Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news.

User Friendly Award! (Where You'd Least Expect It)

At 6 p.m. Monday, I was out brushcutting. I apparently woke up a yellowjacket neighborhood buried in the mud. In short order, I was stung perhaps a dozen times—one YJ got stuck under my shirt. Luckily, I didn't go into anaphylactic shock. But, in a few hours the reaction was body-wide. I went to an ER the next morning after a truly crappy night. The doc said I should have come at the time—because I had some wheezing, which meant I'd moved in the direction of impeded breathing.

Affiliate Marketing Saturation!!

What It Is, How It Affects You and How to Avoid It There is another word that can describe the nature of market saturation and that's consumer desensitization. Either term is bad news, especially if you're involved in affiliate marketing. These days, affiliate marketing is considerably one of the best ways to generate income online. But if you must contend with affiliate markets saturation, is still there point to joining this industry at all?

Sales Tips for Trade Shows and Major Accounts
The exhibitor and visitor attendance is more good news relative to confidence, spending and outlook in the business sector. The bad news is that the exhibitors were clueless as to how to get people to stop at their booths and engage.

Watch Out for People Who Belong to the
Some tips on avoiding people who are literally bad news and are members of the "Chicken Little Club".

Why Companies Should Embrace Social Media Marketing

Online users are flocking to Social Media sites in their millions; "net savvy" marketers are busy looking into ways and means of capitalizing on these mass markets and are at the forefront implementing marketing strategies that are designed to be cost effective and easy to change when market dictates. The bottom line is that online and offline companies are waking up to the fact that they need to appeal to Internet users in many ways if they want to get their piece of the internet pie. In this article I look at a few of the strategies that anyone looking to get into the social media scene should consider.

Some good news for a change
Do you want to read some good news, something constructive that inspires you and lifts your mood? Well have I got news for you!

Why Won't My Site Show Up in Google?
We often get inquiries from prospective clients who would like us to build them a new website. They believe that their current website must be “bad” because it's not listed in the search engines. They're convinced that a new website will automatically ensure a top ten Google rank.

No Need To Downsize The American Dream
Personally, I don’t need to watch TV to hear bad news. So, much for the American dream. I hear enough at the grocery store where everyone is talking about all of today’s gloom and doom. It’s everywhere.

Coping with Uncertain Times
Hints and tips to help you weather the current economic crises or any unexpected financial downturn.

1-Minute Manager Mentality: The Root of most evil
1. Multi-tasking degrades performance 2. Most corporate carburetors are set too lean 3. MBO: works well in theory, but not always in fact

Sales Will Solve Many of Today's Problems
Many businesses are contracting rather than expanding in these difficult economic times. Contracting will insure failure, while the expanding principle will almost surely be rewarded with success.

Are Your Thoughts Sabotaging Your Success?
think clearly and positively and watch your actions follow

How to Recover from a setback getting back into the driver’s seat after a redundancy
The numbers are growing. We all know someone who has been laid off and become yet another statistic in today’s economic climate. You are not alone and taking appropriate steps now will better position you to cope with your own redundancy, and possibly even turn it to your advantage. However unlikely the prospect may seem, being prepared is the first step towards surviving redundancy.

12 Tips for New Managers and Managers Who Want to Improve Results

The transition from individual contributor to Manager/Leader is difficult because a whole new mindset is required. You must now get work done through others, think from “Big Picture” to detail rather than the other way around and become an expert at delegation, which is a learned skill. People are very smart. They will always figure out your agenda because your actions speak louder than your words. Authoritarian management no longer works because people are too well informed and have many other choices. Under authoritarian management the best people will leave, poor performers will sabotage and mediocre performers will stop thinking and just follow the rules even if the rules are getting poor results. These 12 tips will help you to think through the transition.

Make Sales the Culture of Your Company
Jim shared many entertaining, insightful personal stories of success and failure, including the lessons he took away and how he continues to apply them today. One of my favorite stories was about the day he decided to raise his prices and was convinced that his potential customer would never pay $350,000, for a project he would have sold at $199,000 just one week earlier.

Five Business Truths to Learn By Heart
There have been times when I wanted to tattoo these truths on people's foreheads, but that probably wasn't my best idea ever.

The 9 Most-Deadly Sins in Sales & Marketing

If business can be described as "war without guns" then Sales & Marketing are the military arm * Salespeople are the ground forces: Infantry, Cavalry, Armored * Marketing is Intelligence (Research & Market Data), Strategy, Planning, Artillery & Air (ads & promotion) Because most companies don't think of Business Development in these terms, they continually repeat the 9 Most-Deadly Sins listed below:

Who Is Your Ideal Client (And Why You Should Know)
One of the greatest misconceptions of new entrepreneurs is that "everyone" will want a certain product or service. While this may come as a shock to some entrepreneurs, there is no product, service, or idea that has ever been developed for sale that appeals to everybody.

How to Increase Your Sphere of Influence
What is influence, and why would you want to increase your sphere of it?

Managing Through the Power of Paradox
We thought things were better than they were. We were sure things would be better than they are. But here we are—in meltdown. We need to use the leadership paradoxes to win.

Simply Speaking Why Many Sales Training Programs Do Not Produce Results

With the decline in the U.S. economy, sales training is considered to be one of the few areas within training and development that will experience increased spending. Companies now more than ever before need to increase revenues and the best way to do that is through a well-trained sales team. The bad news, beyond the economy, is that many programs do not work because they do not deliver a positive return on investment. In other words, they fail to produce the results that being:

Simply Speaking, Why Many Sales Training Programs Do Not Work
Have you found redoing your sales training? Well, you are probably not alone. Learn why this is happening to your business.

How to Increase Sales With These 12 Questions
Your actions will determine your sales success. These 12 questions can help you focus your actions.

Simply Speaking, 12 Questions to Increase Sales
Would you like to increase sales, receive more revenue for your selling activities? These 12 questions may help you do just that.

ETFs Signal Economy Bottom

The proliferation of ETFs has long been talked about and now there is basically an ETF for just about any investing situation you can think of. There is now a focus on ETFs that trade on non-US exchanges and in non-US dollars. And let’s not forget the leveraged ETFs which are also looking to get in on the act. Could this rise in the number of ETFs that are shifting the focus away from the US actually be telling us that we are near a bottom in the economy?

Are You Marketing With Adrenalin?
Someone recently asked me if the only way to cause people to react emotionally to your marketing message is by using fear (fear of the unknown, loss, death, family, job, etc.).

Bad News Doesn't Improve with Age
Got bad news to deliver? Start talking! It’s almost impossible for a leader to over-communicate during such difficult times as impending layoffs, leadership shakeups, news-breaking scandals, and mergers and acquisitions. This article provides a cautionary tale of waiting too long to share bad news.

Trade Declining Sales for a Competitive Advantage
Utilizing your suppliers declining sales to leverage your own sales.

Its Obama's Economy Now!
Well the first 100 days of the Obama Presidency have come and gone. Regardless of your political leanings you have to give the Obama administration some credit. We will avoid the next Great Depression!

PR for Musicians
Perhaps the most difficult question that a musician has to answer when it comes to public relations or marketing is - why? Isn’t having created the art enough? The short answer to that is no and particularly not now. If you want to reach your public and get your art exposure, you need to take control of your marketing and your career. This is particularly true in the music world.

What Is the Right Way to Fire an Employee?
Firing staff is one of the more difficult job that any executive faces. Making use of some advice offered by Jack and Suzy Welch I explain the right and the wrong ways of doing it.

Gather Your Own Information

We have become a society terrorized by information overload. There are no longer any mysteries in our surroundings. We are kept aware of everything at the speed of 24 hour news, internet sites, breaking news, severe weather, along with the minutiae of the subtle changes that occur thousands of times per day. Everything in real time. It’s George Orwell's 1984 on steroids. “Big Brother “ is not only watching but he’s reporting. What we have today pales in comparison to the fear instilled in us by that classic novel.

More New Clients
Getting more new clients is an ongoing challenge. These marketing tips will help you get prospects interested what you offer and do.

The Power of Expectation
I want to share a truth that was first revealed to me by my mother when I was a child, then later reinforced through my own life experiences: What you expect has phenomenal power over the quality and course of your life.

Surviving Redundancy
The numbers are growing. We all know someone who has been laid off and become yet another statistic in today's economic climate. You are not alone and taking appropriate steps now will better position you to cope with your own redundancy, and possibly even turn it to your advantage. However unlikely the prospect may seem, being prepared is the first step towards surviving redundancy.

The most important advice I can give you
The following is the most important piece of advice that I can give you.

MANAGING THROUGH MELTDOWN: 12 Things You Must Do to Exploit Tough Times

What do great leaders do when there's a meltdown? They don't think about merely surviving, or even just thriving. They think about, they focus on, how to exploit those tough times. We're going into the heart of meltdown management. This is a no-baloney, hands-on, take-no-prisoners guide. Being tough is part of the equation, but you have to know how to be tough. With the right tools and toughness you can turn potential disaster into real wealth.

How to Get Back to Work in Todays Market
The numbers are growing. We all know someone who has been laid off and become yet another statistic in today’s economic climate. You are not alone and taking appropriate steps now will better position you to cope with your own redundancy, and possibly even turn it to your advantage. However unlikely the prospect may seem, being prepared is the first step towards surviving redundancy.

Do you have a Truly Profitable Mindset?
With all the negative talk about the economy in the media, it's no wonder we're all concerned about the growth and vitality of our business. Use these three quick tips to keep your mind focused on what truly matters so your business thrives no matter what!

Diversions, Distractions, and Drama
If the name of the game is 'Life', then 'uncertainty' is how it's played. All the other illusions are merely debilitating distractions along the way.

Plan your sales cash-crop now!
We reap what we sow and now is the time to sow leads that you can harvest into sales later this year! Read about six sure-fire tips to boost your leads now!

Sustainable Business Growth and Profitability with Customer Value Management
Customer Value Management is a comprehensive five-step approach to improving and sustaining profitable growth for any business.

The Power of an Emotionally Intelligent Leader
Understand and utilize the interconnectedness between emotions, muscles, movement, motivation and performance to your advantage as a Leader.

Email Marketing Blunders and How To Avoid Them
We all start our email marketing career making some mistakes and here are seven major mistakes I see in my inbox every day.

Manage Fear of Failure
Clues from past sucesses can help up beat fear of failure.

As Belts Tighten Online Marketing Continues To Expand
What will be the impact of the global economic crisis on how businesses market themselves. The prediction is that the current trend to online consuming will rapidly accelerate over the coming year. It is also predicted that online marketing, due to its cost effectiveness and the ability to track and measure return on investment, will soar as well.

Sell Anything to Anyone Using Market Data & Bad News - Secret Sales Strategies from Chet Holmes
This is what Chet Holmes has done with the sales organizations that he has built to double their original size. It applies to almost any and all industries and businesses, whether you are in law, medicine, or any other profession. It makes objections pass away and opens the door and gives you permission to have a conversation.

Overcoming Barriers and Obstacles

There will always be barriers and obstacles between where you are right now and where you want to be. If your desire is fairly strong, you will definitely get started on it. You will probably spend a lot of money and time on it, too. You may even get most of the way there. However, the day you encounter a barrier or obstacle that is bigger than your desire, you will be stopped. That's the bad news. The good news is that there are no barriers or obstacles that can stop you when you are pursuing a Core Desire. The obstacles you encounter may be intimidating, they may slow you down, they may be difficult, they may hurt like crazy- but they won't stop you if you focus on your Core Desires. When you are less than wholehearted, you are easily derailed.

Top Five Mistakes Leaders Make in These Troubled Times
Wise guidance from a business consultant and leadership expert who offers alternative action to the top five mistakes leaders made during difficult times.

Who's Afraid of the Big Bad Economy?
Sometimes it seems like the media points out nothing but bad news because it grabs viewers and sells papers. It's easy to be swayed by isolated statistics, but before you panic, look at the bigger economic picture -- you may be pleasantly surprised.

Media survival tactics in an economic downturn
When trouble strikes and your business is hurting, it is tempting to retreat from the public eye and refuse all media interviews. But sometimes there are good reasons to speak out.

Advice for retailers during tough times: stay positive
How negative opinions from retail employees can lead to a drop in sales

Recession Reality and 15 Simple Strategies for Growing Your Buiness
Good businesses principles work regardless of a recession, in fact they probably work even better during a recession because customers are more tuned in when purchasing. Bad business principles are routed out and killed during a recession. This happens to also be good for people who conduct business in the right way.

Increase Sales By Dropping the Excuses, Now!
Are you sales not where you want them to be? Are you finding yourself making reasons why sales are down? Have you considered those reasons are really excuses in disguise?

How To Promote Your Business For Free By Giving Downloadable Gifts

Economic hard times and recession are upon us.... I know that because the media tells me so. I have long said that, “What is real in your mind, is real in it's consequences.” and it is no truer than when you are faced with an overwhelming juggernaut of “Chicken Little” styled bad news. Am I saying that the media is wrong, “Of course not.” but what I am saying is that people who do not have a clue about the forces that drive the economy are now terrified—almost by osmosis—into not spending any extra money, which in turn only adds to the negative forces driving the poor economy further downward. So how does the aspiring entrepreneur thrive in a negative economy? By using the mass hysteria to your benefit and giving away free unique, memorable quality, downloadable gifts to promote your business.

Social Network Marketing and Social Media Marketing
Social Network Marketing Buzz Word has been around for a long time but what does it mean to use? Social Network Marketing and Social Media Marketing are the Buzz words of today that are generating a enormous number of free leads and prospects for the network marketing internet entrepreneur that is wise enough to use them. Are You using Them?

Get Proactive or Face the Consequences
The key to avoiding a midlife crisis involves looking ahead beyond the immediate crises that sap your energy and attention. Being truly proactive is your only effective way forward.

This is a Sales Emergency & You Can Win
Yes, there is a sales emergency occurring right now all over the world. Buyers are holding on to their purses like their first born child. It would be easier to get Fort Knox to open the door for you than to get buyers to agree to a purchase.

EVERYONE HATES PERFORMANCE REVIEWS
Leaders and employees alike. Most managers hate doing them. Employees hate them too – even those that are over achieving. Is it time to get rid of them?

Increasing Sales in a Sluggish Economy
You Can't Escape It Pick up a newspaper. Listen to the news reports. The price of gasoline is still quite high. The stock market is still down. The economy is still sluggish. The Middle East is still unsettled. The mortgage industry is still volatile.

Human Resources Buzz Words; are they all “Greek” to you?
Employee Engagement, Organization Effectiveness, Organization Development, Leadership Surveys, Employee Satisfaction Surveys……………

Get Ready Buyers & Sell More
The good news is you have potential clients contacting you. The bad news is you may have so many highly qualified potential buyers contacting you that you don’t know who to reach out to first. I know this is a problem you’ve been waiting to have.

Smart Women Are In Control of Their Ride

This article is about realizing that you are completely in control of your “ride”---your journey through life. Many times, we (without even realizing it) allow other people to make decisions that may not be a best fit for us. Sometimes we are unsure of our own decision making and can become “stuck.” It’s essential to take some time to decide what’s most important for you moving forward. Look at what makes you really happy and incorporate that into your life. Look at what’s holding you back and take the steps necessary to remove that challenge from you life. Then you, too, can enjoy a life filled with energy, passion and purpose.

How to pass psychometric tests
65% of employers use psychometric testing in recruitment and this article gives an insight into whether to cheat yours or not.

The Young Adult and the Ostrich
There are two strikes against young men approaching midlife: denial and arrogance. Both can lead to unfortunate consequences. Neither is necessary.

I WANT A BETTER DEAL - TAKE IT OR LEAVE IT!

I often hear sales people say to me, “Everything was going well, we’d been talking for weeks and then suddenly when I thought my prospect was ready to buy, they wanted to negotiate a better deal. I didn’t know what to do!” So what should they do? I am often asked if I have some kind of “Silver Bullet” cure to solve this problem. The truth is, there is no one simple answer to this question. A better question to ask is, “How do I avoid ending up with a situation like this?”

What is a Franchise
A franchise is a simple method of expanding a business system using a legal document to secure the IP. However, there are more aspects to a franchise than just the legal rammifications. People develop franchises and people buy franchises - what it means to them is much more than the legal structure.

The Three Conversations of Leadership: Management Leadership Training
The Three Conversations of Leadership: Management Leadership Training. Please visit www.ihhp.com for more information.

Pursuing A Home Based Business
Most of us have at some time dreamed of running our own home based business. The attraction is obvious; we can take back control of our own lives, have more time for family, less time traveling, and schedule work at times that suits us rather than someone else.

How Deep Will Your Midlife Crisis Go?
Of all the difficulties that a person can face during the course of a lifetime, the midlife crisis is perhaps the worst. That's because its source runs so deep.

Red Hot Sales Prospecting - Using Online Strategies
For better or for worse we are more and more moving toward becoming a “digital society” and certainly the evidence is that our customers are not only relying on the internet to source information, goods and services, but that the most canny of our competitors are right there, beating us to our prospects and building their total loyalty before they even become aware that it’s time to buy.

Boomer Retirement Planning: It's Not Just for the Retirees

Boomers planning for their retirement has been all over the news of late; particularly hot is the revelation that we Boomers have not planned very well. What is not as well known is that Boomers themselves are not alone in that lack of retirement preparedness....companies are even less ready to handle the tremendous amount of information and skill that will walk out the door along with those retirees. Here's what you can do about it.

The Three Rules for Hiring A Players

It is very hard for people to admit that they are not good judges of character. In fact, just about everyone I know thinks he or she is a superb judges of people. But is this true? Are people generally good at assessing the qualities and evaluating the talents of others? The good news is that the research on this question consistently points to the same answer. The bad news is the answer is a resounding no — people are not particularly good judges of character.

11 Reasons why you better make sure the customer is always right!
A customer just left you, or left your store unsatisfied. How many customers did you just lose? One, two because he will tell a friend of his dissatisfaction, three because he will tell 2 friends? Would you believe ten or more?

Putting A New Spin On Selling
Here's a new spin on selling. You can use this to increase your sales in a down economy. Four new pieces to the selling puzzle - check it out.

Smart Women are Possibility Thinkers
This article is about how one can determine their outcome in many situations and in life depending on their attitude. When faced with any circumstance, do you live in possibilities or do you automatically go to the downward spiral? Attitude is the key to unlocking a life full of passion, purpose and meaning.

Reach Your Reader: How to Make Your Letters a Success

Letters—and even e-mails—are person-to-person communications; they are usually written by one person and read by one person. They have the power to win you’re your reader like no other marketing material can. However, there is no such thing as a routine letter. As soon as you start to regard external correspondence as just a task that needs to get done, your letters may lose their personal touch and competitive edge.

Keep Un-necessary Stressors Away

Very often the reason we are stressed is that we don't know how to set limits, to say no, and to make conscious decisions to avoid un-necessary stress inducers. This article is excerpted from Julie Christiansen's new book, Stress Less in 27 Days, and will provide you with some sensible, practical tips on how to avoid those types of stressors that have one purpose only: to seek and destroy. Learn how to steer clear of un-necessary stressors so that you can be more productive and less overwhelmed at work.

Business Intelligence: Get the Goods on Your Customers, Partners, and Competitors
You just learned about a sales or business development opportunity. Or, perhaps, you encounter a new competitor. Now what? The first step is to gather information – and the Internet can be an effective and inexpensive source to do so. Here’s how.

Home Based Business Opportunities: Don’t Think It’s A Stress Free Business
The home based business opportunities appeal to many people because of the prospective to conduct a business from the comfort of their home. In addition, running a business online is less expensive than a traditional business. However, despite all the advantages, having an online business can be as stressful as any other business.

The world’s greatest Business Tool revealed
Or Metrics that Matter.... Continuous improvement

What I Learned From Scot Herrick About Communicating ‘Bad News’
Why is it difficult to communicate ‘bad news’? And when I say ‘bad news’ I mean in the context of ‘things not going to plan’.

What Your Prospects Wants vs. What They Need
Learn how some businesses have failed even though they excelled at discovering what their target market needed. Avoid this classic marketing mistake and you could save yourself lots of time and money - not to mention disappointment.

What to do when Someone says you Suck!
In business, it’s probably inevitable. At some point, you’re going to do something that pisses someone off. That’s just a fact of life.

A Series of Strategic PR Tips and Prescriptions, Part 3 From The PR Doctor

How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the third and final 10 strategic PR tips in the 3-part series.

ICT Peace Initiative
On monday I had the opportunity to be part of a discussion that was convened by ICT leaders, in attendance were 4 key players in the ICT industry. The purpose of the meeting was to discuss how the ICt community can use their infrastructure to push out a positive message about Kenya at a time when all the messages being broadcasted are negative.

Are You Persevering or Enduring

Why try to make a distinction between perseverance and endurance? In both perseverance and endurance, we may struggle at times, feel fear of failure or rejection, or worry that we are not worthy of what we long for. So the distinction between perseverance and endurance can easily get blurred. But perseverance and endurance take us down different roads so they are worth distinguishing. Endurance will lead us to a dead end whereas perseverance, although it may take us down a long and meandering path, offers up surprises, serendipity, and synchronicity.

The Truth About Information Overload
There's good news and bad news about "information overload." The bad news is, you probably have some overload effect in your life. The good news is, it's probably not as bad as everyone says it is.

Practical Peace for Busy Women
Learn how you can easily bring more peace into your day without going to a mountain top to meditate!

Intuition – Your Inner Guide

Have you ever thought about someone out of the blue…and then they called you. Have you ever made a decision that everyone else thought was crazy, but you knew was right for you, and it worked out perfectly? Have you ever followed your gut instinct on something, and were proved gloriously RIGHT! If any of these have happened to you, you have experienced the power of intuition. Most of us at some stage wish we could have an inner guide that would tell us the right thing to do. The good news is that we do have an inner guide; the bad news is that the message can be fuzzy!

Why Leaders Need to Read the News
I often read authors and hear speakers who warn their audiences not to read or watch the news. Why? Because newspapers and news shows are so full of negativity. While this is certainly true, the advice is neither practical nor prudent.

Publicity From Thin Air
What do top publicists do to get news coverage for clients whohave no news to share?They create opportunities for publicity from thin air. A goodpublicist can quite literally invent a story that the news mediawill eat up. And, best of all, they’re usually stories that canbe presented with little or no adjustment year after yea

Getting Into Google News
As a website owner, I’m sure you are always looking for new sources of traffic. Have you considered Google News? If you regularly publish news in your industry and want to be seen as a source for news you can request Google include your site.

How to Slow or Stop Negative News
What happens when you discover negative news is leaking out about you or your company? Do you ignore it? Confront it? Hope it goes away? The beginning of a news cycle can be the most crucial point for how a news story will be placed, which is why you need to always be in front of the story.

News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

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