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Chewing Off a Piece of Success: Wrigley’s Gum Starts to Taste Even Sweeter
He had tried selling soap, and he had tried selling baking powder, but it was not until Wrigley Jr. started offering two free packages of chewing gum with each baking soda purchase that he realized he had stumbled upon the winning product. With the gum even more popular than his first two products combined, Wrigley Jr. launched Wrigley Chewing Gum in 1892 with a mission to bring chewing gum to the masses.
Lesson #2: Practice “restraint in regard to immediate profits”
Friends and foes alike thought Wrigley Jr. had gone mad at times, giving away free products relentlessly as he was prone to do. But what other saw as irresponsible, Wrigley Jr. saw as a concerted effort to take a long-term view with regard to his business and its success. After all, he had already put in years of hard work learning everything he could under his father, and he was not about to throw in the towel any time soon.

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Selling the Customer What the Customer Needs Not What You Want
I’d like to tell you a little story about Sam, an old acquaintance of mine. The first time I met Sam I had stopped in his little general store while passing through town to buy some soda for my long car ride back home. His was the only store in this very small rural town and he did a sizable amount of business. As I walked down one of the aisles to get to the refrigerated coolers in the back where they kept the soda, I couldn't help but notice that the shelves were loaded with containers of salt for sale. There were salt containers from the front of the aisle to the back, from top to bottom, and on both sides of the aisle. I couldn't believe it, an entire aisle dedicated to just salt.
"Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers" by Lisa Johnson
Learn how to turn your business into a breakaway brand like Facebook.com, Jones Soda or VocationVacations by using as many cravings of the Connected Generation as possible! Rating: 4/5
Tanzania on a mission to wipe out Kenya’s flamingoes
Kenya’s multi-billion shillings tourism industry faces major test as Tanzanian authorities plan a soda ash project that could eliminate the flamingos in the region.
Soda Vending Machine = Energy Hog
If you are paying the power bill for a soda dispenser, you might be surprised to learn they use more than four times the energy of a standard home refrigerator.

Jonesing for a Jones: Van Stolk’s Company Goes Global
Sitting on a shelf just outside van Stolk’s office were two two-litre jugs of Sam’s Choice soda from Wal-Mart. “They’re there so that every day, as I walk past, I’m reminded of what I don’t want to be,” he said.

Chewing Off a Piece of Success: Wrigley’s Gum Starts to Taste Even Sweeter
He had tried selling soap, and he had tried selling baking powder, but it was not until Wrigley Jr. started offering two free packages of chewing gum with each baking soda purchase that he realized he had stumbled upon the winning product. With the gum even more popular than his first two products combined, Wrigley Jr. launched Wrigley Chewing Gum in 1892 with a mission to bring chewing gum to the masses.
Make Money from Home with Baking
Baking is one of hundred ways to make money from home. This is particularly true if there is no near bakeshop in your neighborhood. You can cater to friends, family, relatives, neighbors and former officemates. For sure, many people do not have the time to do the baking themselves.
Ready to Start Your Home-Based Baking Business? Don't Become Overwhelmed.
I’ve received many e-mails on this subject. I’ve also consulted with bakers who are ready to start their baking businesses (preferably at home); but they’re walking around in a fog of confusion about what should be done first, second and thereafter. Having been there myself, I know the feeling.

Lesson #3: Learn The Industry From The Ground Up
To this day, Fox still keeps a copy of his 1952 driving logbook in his office. It is a reminder of the days when he used to cart coal in the winter and soda in the summer around in the back of his used truck. That is, until he was 30 years old and “had six kids and 60 trucks.”
Health Habits: Can The Pop
I bet you didn't know that there's a "Morbidity And Mortality Weekly Report." Well, there is, and in an edition of the report this June readers got more statistics on how hard soda pop is on your body....
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