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Co-Creating Know, Like and Trust
I am giving a talk this afternoon at the Inbound Marketing Summit in Boston and here is the essence of the message I plan to deliver.

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telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

What's So Special About You?
The fact is, our only hope is that the home-gaming generation wakes up and realizes that freedom isn't free, the future isn't certain, and the Constitution of the United States that we celebrate today is the only thing that really makes us special. It isn't "us." It's only us if we get back to being the ballast of the world that our Founding Fathers designed our nation to be.

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