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Does Your Marketing Feel As Effective As a Dead Horse?
It doesn't matter how good your product is or how much you believe your target market NEEDS what you're selling. If it's not a good fit, it isn't going to matter because they won't buy. Why your marketing campaign needs to be aligned with your targeted market audience.

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Brand as mythology
Just under the wire, L. Frank Baum's heirs have no copyright protection on The Wizard of Oz. As a result, there are Broadway musicals, concordances, prequels, sequels and more. All of which creates a rich, emotional universe (and makes the copyrighted movie even more valuable).
What I Learned From Sam The Border Collie Dog
Sam was a very intelligent, smart and active dog. He was a real live wire! Here is Sam’s last year in his words. What can you learn?
Sales Training – Salespeople Tips on Crossing the Barbed Wire Fence of Sales Reluctance
Sales people can be fenced in with sales reluctance, like barbed wire. The thorny fences keep people (and animals) both in and out of certain areas. There are options for salespeople to cross over barbed wire, sales reluctance, with less pain than from the reluctance itself.
Want Greater Longevity? Check it out
Update on the latest brain science revelations. If you remember one new thing today - let it be "The neurons that fire together, wire together."
Realize Your Goals
My all time favourite quote is "You are never given a dream without also being given the power to make it true" Richard Bach. Every time I remember it I feel incredibly empowered and excited. It means that anything my imagination conjures up can happen. The other day I rented a DVD called 'Man on Wire' and it shows beautifully how true that quote is.
Joke or No Joke
I was having an online conversation in a class I am teaching about teams at work. The discussion was relative to having online messages misinterpreted. Clearly we have all experienced this uncomfortable situation more than once. I got so fascinated about this topic that I wrote a book on it a few years ago. One student brought up a situation that is common in person as well as online, but the damage done online is usually much larger. This is when a person tries to rib another person with a joke, but the meaning on the part of the receiver is taken literally. The writer is astonished when the reader takes umbrage at the barb. The writer says, “but I was only joking.” This article deals with this common situation

GordonMax, Creators of the World's Finest Diamond Simulants, expand their India Operations in 2011
New Delhi, Delhi, India, Wednesday, January 19, 2011 -- (Business Wire India) GordonMax & Co. Pvt. Ltd., creators of the world's finest diamond simul jewelry ants, will be aggressively expanding their franchise and company-owned operations across India this year.

To Phone or not to Phone (pitch) The Media
You’ve come up with your story ideas and pitch angles, you’ve written your press release, you’ve sent out the email pitches and you’ve placed your release on one of the paid wire services and… nothing! Not a single editor or producer has called to interview you or write a feature on you. You’ve done everything right and everything’s gone wrong. What now? How about picking up the phone? There’s a start!

The Power of Yes!
You probably already know that positive people are more fun to be around; that it doesn't feel good when people say 'no' to you; and, that being open-minded is generally better than being critical or close-minded. But what you may not know is just how overwhelming the evidence is a 'yes' mentality can help you in almost every aspect of your life and business. My aim is to hit you hard and repeatedly with the 'yes' hammer until it's permanently embossed on your head and in your mind. My hope is that you re-wire your knee-jerk reaction for a 'yes' auto-response -- or better yet, you re-wire your brain so that you consciously choose a 'yes' or 'no' response with no knee-jerking at all!
How 3-D Secure System Works
Nowadays, most of the activities in our day-to-day lives are online. Socializing, entertainment, education and purchasing of various products and services have gone on the wire.

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